Salina, Kansas Audience in United States

Salina, Kansas logo

Salina, Kansas has an estimated audience of 773,356 people in United States. 54.4% are female, 45.6% are male, average age 40.1. Top regions: Kansas, Texas, Missouri. Top brand affinities: Minnesota, Justice, JTV (Indonesia), Penn & Teller, Dental hygienist.

The average Salina, Kansas fan in United States is 40.1 years old, balanced, and lives primarily in Kansas. The audience is concentrated in Kansas, Texas, Missouri. Top brand affinities include Minnesota, Justice, JTV (Indonesia), with strongest over-indexing on Minnesota (2.03× the country average). Demographically, the Salina, Kansas audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Salina, Kansas fans

Demographic split for Salina, Kansas audience in United States
MetricValue
Female54.4%
Male45.6%
Average age40.1
Estimated audience size773,356

Audience persona

The typical Salina, Kansas fan in United States is balanced, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Salina, Kansas in United States
RegionReachAffinity
Kansas102,23816.78×
Texas45,3660.68×
Missouri31,1082.5×
California25,0030.29×
Colorado23,9791.97×
Oklahoma22,8772.66×
Florida15,9180.3×
Illinois14,4610.56×
Nebraska11,3322.92×
New York9,8720.23×
Arkansas9,5291.5×
Georgia8,9680.38×
Arizona8,9120.56×
Ohio8,6630.36×
Iowa8,5921.35×
Indiana8,5500.61×
Tennessee8,2150.53×
Minnesota7,3070.66×
North Carolina7,1400.31×
Pennsylvania6,8100.26×
Washington6,2900.41×
Virginia6,2280.33×
Michigan6,1200.3×
Wisconsin5,0420.43×
Kentucky4,9990.52×
Louisiana4,9250.49×
Utah4,3020.62×
New Jersey4,2430.22×
Alabama4,1840.39×
Oregon3,8980.44×
New Mexico3,6990.95×
South Carolina3,4410.3×
Nevada3,2810.44×
Maryland3,1830.24×
Massachusetts3,1810.21×
Mississippi3,1650.5×
South Dakota2,7421.53×
Idaho2,5470.66×
North Dakota2,0631.3×
Wyoming2,0551.79×
Montana1,8000.84×
Connecticut1,5790.2×
West Virginia9440.26×
Washington, District of Columbia9150.39×
Hawaii8000.24×
Maine7500.27×
New Hampshire7480.25×
Alaska6520.39×
Rhode Island5200.21×
Vermont3980.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salina, Kansas audience
BrandAffinityCategory
Minnesota2.03×Travel & Leisure
Justice2.08×Politics & Society
JTV (Indonesia)1.66×
Penn & Teller2.57×Movies & TV
Dental hygienist1.76×Health
Cockpit1.81×Travel & Leisure
Better Off Dead (film)1.77×Movies & TV
Michael Jr. Comedy4.34×Movies & TV
Parma1.67×Travel & Leisure
Mad About You1.61×Movies & TV
Shelby Foote1.63×Literature
JTG4.97×Sports
JR Aquino2.3×
Bus Driver (video game)1.91×Games
Cal Ripken, Jr.1.55×Sports
John Stuart Mill1.59×Politics & Society
Davos1.62×Travel & Leisure
William F. Buckley, Jr.1.67×
Chicago Stock Exchange2.03×Business & Career
Summer Days (And Summer Nights!!)2.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salina, Kansas audience
TraitClusterScore
Career OrientationPOWER1.77
DIY MentalityTHRILL1.59
IndividualismJOY1.42
Community OrientationOPEN1.4
TraditionCONSERVATISM1.29
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Salina, Kansas
CountryShare
United States52.1%
Romania9.8%
Malaysia7.1%

See Salina, Kansas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Salina, Kansas have in United States?

Salina, Kansas has an estimated audience of 773,356 people in United States, concentrated in Kansas and Texas.

What is the gender split and age of Salina, Kansas fans?

54.4% of Salina, Kansas fans are female, 45.6% are male, with an average age of 40.1 years.

Which brands do Salina, Kansas fans like most?

Salina, Kansas fans show strongest brand affinity for Minnesota (2.03×), Justice (2.08×), and JTV (Indonesia) (1.66×) over the country average.

Where do Salina, Kansas fans live in United States?

Salina, Kansas fans in United States are most concentrated in Kansas (reach 102,238), Texas (reach 45,366), and Missouri (reach 31,108). These three regions account for the largest share of the active audience.

What other brands do Salina, Kansas fans also like?

Beyond Salina, Kansas itself, the audience over-indexes on Justice (2.08×), JTV (Indonesia) (1.66×), Penn & Teller (2.57×), and Dental hygienist (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salina, Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.