Saweetie Audience in United States

Saweetie logo

Saweetie has an estimated audience of 1,180,930 people in United States. 56.2% are female, 43.8% are male, average age 30.0. Top brand affinities: Elsword, Historic site, Combat sport, Mathcore, Harlow.

Top brand affinities include Elsword, Historic site, Combat sport, with strongest over-indexing on Elsword (23.19× the country average). Demographically, the Saweetie audience skews more female with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Saweetie fans

Demographic split for Saweetie audience in United States
MetricValue
Female56.2%
Male43.8%
Average age30.0
Estimated audience size1,180,930

Audience persona

The typical Saweetie fan in United States is more female, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saweetie audience
BrandAffinityCategory
Elsword23.19×Games
Historic site5.98×Arts & Culture
Combat sport2.23×Sports
Mathcore9.11×Music & Radio
Harlow12.42×Travel & Leisure
Goop4.86×Internet & Social Media
Fairy godmother6.25×Literature
Bank account2.05×Business & Career
Staycation2.67×Home & Garden
Joshua Jackson3.5×Movies & TV
JDSU2.36×Business & Career
TV Fanatic8.18×Movies & TV
Hipster6.8×Politics & Society
No Escape (1994 film)7.98×Movies & TV
Grinch2.74×Movies & TV
Governor of Michigan4.81×Politics & Society
Regional styles of Mexican music1.73×Music & Radio
Vocal harmony2.49×Music & Radio
Japanese domestic market2.6×Politics & Society
La Jolla4.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saweetie audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.85
Luxury OrientationPREMIUM1.31
Early Adopter MentalityPOWER1.25
MindfulnessBALANCE1.19
ExtroversionTHRILL1.09
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Saweetie
CountryShare
United States62.2%
United Kingdom7.5%
Canada4.9%

See Saweetie audiences in other countries

More Singer-songwriter audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Saweetie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.