SB Nation Audience in United States

SB Nation logo

SB Nation has an estimated audience of 4,017,467 people in United States. 21.4% are female, 78.6% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Bully (2011 film), Graham Greene (actor), Ken Griffey Jr., Alaska, Fernando Valenzuela.

The average SB Nation fan in United States is 43.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bully (2011 film), Graham Greene (actor), Ken Griffey Jr., with strongest over-indexing on Bully (2011 film) (20× the country average). Demographically, the SB Nation audience skews more male with an average age of 43.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of SB Nation fans

Demographic split for SB Nation audience in United States
MetricValue
Female21.4%
Male78.6%
Average age43.0
Estimated audience size4,017,467

Audience persona

The typical SB Nation fan in United States is more male, around 43.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bully (2011 film).

Top regions in United States

Top regions ranked by reach for SB Nation in United States
RegionReachAffinity
California396,6930.9×
Texas287,7470.83×
New York228,2201.02×
Florida187,5890.69×
Michigan147,7721.41×
Virginia147,0001.5×
Illinois134,5541.01×
Pennsylvania120,4700.89×
Ohio119,9190.97×
North Carolina118,6260.98×
Georgia110,7200.89×
Maryland97,6231.41×
Arizona95,7371.17×
Kansas93,6032.96×
Wisconsin93,0111.54×
Colorado90,5461.43×
New Jersey90,0450.88×
Washington87,9821.09×
Tennessee84,3361.05×
Massachusetts79,6961.01×
Missouri76,2261.18×
Indiana68,5790.93×
Minnesota60,2231.05×
Oregon59,5611.29×
Kentucky56,1621.12×
South Carolina51,8410.86×
Connecticut42,8491.06×
Utah36,8731.02×
Alabama35,6480.64×
Louisiana32,3920.63×
Iowa31,1800.94×
Nevada28,2100.73×
West Virginia25,9271.39×
Mississippi24,2280.73×
Oklahoma20,4250.46×
Arkansas19,2920.58×
Delaware17,4181.57×
Washington, District of Columbia16,9971.41×
Maine16,2571.13×
Nebraska13,7470.68×
Hawaii13,5920.79×
Idaho13,2710.66×
New Mexico13,0810.65×
South Dakota10,5591.14×
New Hampshire8,6670.55×
Vermont8,3481.18×
Rhode Island7,8980.62×
Montana5,6710.51×
Alaska5,4700.64×
North Dakota4,4590.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SB Nation audience
BrandAffinityCategory
Bully (2011 film)20×Movies & TV
Graham Greene (actor)10.13×
Ken Griffey Jr.12.84×Sports
Alaska2.72×Travel & Leisure
Fernando Valenzuela15.38×Sports
Israel2.43×Travel & Leisure
Grover Cleveland9.37×Politics & Society
3D printing2.46×Technology & Electronics
Captain America (1990 film)4.28×Movies & TV
Kevin Carroll22.49×Movies & TV
Litter box1.83×Pets & Animals
Unique Gifts1.51×Shopping
Nebraska1.73×Travel & Leisure
Jesse Plemons2.17×Movies & TV
Roy Wood, Jr.9.97×Movies & TV
edureka20.91×Business & Career
Home staging2.97×Home & Garden
Urban horticulture2×Home & Garden
Julio Cesar Chavez Jr.4.05×Sports
Noodle (Gorillaz)1.92×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SB Nation audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
Early Adopter MentalityPOWER1.54
Family OrientationCONSERVATISM1.31
Risk AppetiteTHRILL1.25
SustainabilityBALANCE1.18
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for SB Nation
CountryShare
United States89.1%
Canada4.7%
Germany0.9%

See SB Nation audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does SB Nation have in United States?

SB Nation has an estimated audience of 4,017,467 people in United States, concentrated in California and Texas.

What is the gender split and age of SB Nation fans?

21.4% of SB Nation fans are female, 78.6% are male, with an average age of 43.0 years.

Which brands do SB Nation fans like most?

SB Nation fans show strongest brand affinity for Bully (2011 film) (20×), Graham Greene (actor) (10.13×), and Ken Griffey Jr. (12.84×) over the country average.

Where do SB Nation fans live in United States?

SB Nation fans in United States are most concentrated in California (reach 396,693), Texas (reach 287,747), and New York (reach 228,220). These three regions account for the largest share of the active audience.

What other brands do SB Nation fans also like?

Beyond SB Nation itself, the audience over-indexes on Graham Greene (actor) (10.13×), Ken Griffey Jr. (12.84×), Alaska (2.72×), and Fernando Valenzuela (15.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SB Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.