SCORE International Audience in United States

SCORE International logo

SCORE International has an estimated audience of 378,467 people in United States. 12.2% are female, 87.8% are male, average age 39.7. Top regions: California, Arizona, Nevada. Top brand affinities: Keith Stanfield, Urban Outfitters, Vocal harmony, Product design, N1 road (South Africa).

The average SCORE International fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Nevada. Top brand affinities include Keith Stanfield, Urban Outfitters, Vocal harmony, with strongest over-indexing on Keith Stanfield (12.61× the country average). Demographically, the SCORE International audience skews more male with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event · Subtype: Charity

Demographics of SCORE International fans

Demographic split for SCORE International audience in United States
MetricValue
Female12.2%
Male87.8%
Average age39.7
Estimated audience size378,467

Audience persona

The typical SCORE International fan in United States is more male, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for SCORE International in United States
RegionReachAffinity
California282,6566.79×
Arizona56,9837.37×
Nevada20,4145.58×
Texas16,6930.51×
Utah11,1743.3×
Florida6,8600.27×
Colorado5,0420.85×
Washington4,6840.62×
Georgia4,5910.39×
Tennessee4,4660.59×
North Carolina4,4540.39×
Ohio3,3920.29×
New York3,3610.16×
Oregon2,9710.68×
Indiana2,9120.42×
Idaho2,9101.53×
Illinois2,8660.23×
Pennsylvania2,4770.19×
Alabama2,4460.46×
South Carolina1,9280.34×
Missouri1,9100.31×
New Mexico1,8770.99×
Michigan1,8180.18×
Minnesota1,6160.3×
Oklahoma1,6050.38×
Kentucky1,5790.33×
Wisconsin1,5500.27×
Virginia1,5070.16×
Mississippi1,4780.47×
Louisiana1,4230.29×
Maryland1,3410.21×
New Jersey1,3380.14×
Arkansas1,3130.42×
Connecticut1,3100.35×
Hawaii1,2560.77×
Montana1,2381.18×
Kansas1,2210.41×
West Virginia1,2200.69×
Alaska1,2171.5×
Iowa1,1590.37×
Nebraska1,0660.56×
South Dakota1,0471.2×
Vermont1,0411.57×
North Dakota1,0201.31×
New Hampshire1,0050.67×
Wyoming9871.76×
Maine9700.72×
Massachusetts9140.12×
Delaware8690.83×
Washington, District of Columbia6280.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SCORE International audience
BrandAffinityCategory
Keith Stanfield12.61×Movies & TV
Urban Outfitters3.52×Shopping
Vocal harmony6.5×Music & Radio
Product design2.77×Business & Career
N1 road (South Africa)5.23×Travel & Leisure
Hipster11.36×Politics & Society
Pro-Ject4.44×Music & Radio
Arrietty15.76×Movies & TV
Combat sport1.71×Sports
Governor of Michigan7.83×Politics & Society
UK garage5.76×Music & Radio
Grinch4.22×Movies & TV
Wikia3.46×Internet & Social Media
Ub Iwerks29.06×Literature
Acoustic music4.46×Music & Radio
Notre Dame Fighting Irish football4.77×Sports
Wok6.11×Food & Beverages
Hibachi7.03×Food & Beverages
Stamp collecting4.22×Home & Garden
Cullinan Diamond14.97×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SCORE International audience
TraitClusterScore
DIY MentalityTHRILL2.4
Luxury OrientationPREMIUM2.34
Risk AppetiteTHRILL2.3
Family OrientationCONSERVATISM2.19
PatriotismCONSERVATISM2.11
Quality AwarenessPREMIUM1.69

Worldwide distribution

Worldwide audience distribution share by country for SCORE International
CountryShare
United States86.1%
Mexico10.3%
Canada2.3%

See SCORE International audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does SCORE International have in United States?

SCORE International has an estimated audience of 378,467 people in United States, concentrated in California and Arizona.

What is the gender split and age of SCORE International fans?

12.2% of SCORE International fans are female, 87.8% are male, with an average age of 39.7 years.

Which brands do SCORE International fans like most?

SCORE International fans show strongest brand affinity for Keith Stanfield (12.61×), Urban Outfitters (3.52×), and Vocal harmony (6.5×) over the country average.

Where do SCORE International fans live in United States?

SCORE International fans in United States are most concentrated in California (reach 282,656), Arizona (reach 56,983), and Nevada (reach 20,414). These three regions account for the largest share of the active audience.

What other brands do SCORE International fans also like?

Beyond SCORE International itself, the audience over-indexes on Urban Outfitters (3.52×), Vocal harmony (6.5×), Product design (2.77×), and N1 road (South Africa) (5.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SCORE International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.