Scott Baio Audience in United States

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Scott Baio has an estimated audience of 1,393,842 people in United States. 63.9% are female, 36.1% are male, average age 48.3. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Product design, Elsword, Pillow, Stop Bullying.

The average Scott Baio fan in United States is 48.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Product design, Elsword, with strongest over-indexing on Hebe (7.07× the country average). Demographically, the Scott Baio audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Scott Baio fans

Demographic split for Scott Baio audience in United States
MetricValue
Female63.9%
Male36.1%
Average age48.3
Estimated audience size1,393,842

Audience persona

The typical Scott Baio fan in United States is more female, around 48.3 years old, with strong Individualism tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Scott Baio in United States
RegionReachAffinity
California133,0150.87×
Texas104,7740.87×
Florida102,5531.09×
New York82,3191.06×
Pennsylvania56,6311.21×
Ohio51,9561.21×
Illinois47,8471.03×
Michigan42,8861.18×
New Jersey40,0531.13×
North Carolina39,3340.94×
Arizona36,6791.29×
Georgia35,4790.83×
Tennessee31,5751.13×
Virginia28,9160.85×
Indiana27,9881.1×
Massachusetts26,4260.96×
Missouri25,6201.14×
Washington25,5940.92×
Wisconsin24,2581.16×
Alabama23,6581.21×
South Carolina23,0071.1×
Minnesota21,4641.07×
Colorado20,1560.92×
Maryland19,7320.82×
Kentucky19,2261.1×
Louisiana16,4320.91×
Oklahoma16,4201.06×
Connecticut16,0021.14×
Oregon15,8410.99×
Nevada12,2060.91×
Arkansas12,1911.06×
Iowa11,6681.02×
Utah10,7290.86×
Kansas10,6680.97×
Mississippi10,2540.89×
West Virginia7,5391.16×
Idaho7,1021.02×
Nebraska6,7300.96×
New Mexico6,6950.96×
New Hampshire6,2911.15×
Maine5,4221.09×
Rhode Island4,7321.07×
Hawaii4,5390.76×
Montana3,6100.93×
Delaware3,4890.91×
South Dakota2,8740.89×
North Dakota2,6250.92×
Alaska2,5950.87×
Washington, District of Columbia2,5690.61×
Vermont2,0350.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scott Baio audience
BrandAffinityCategory
Hebe7.07×Home & Garden
Product design1.71×Business & Career
Elsword13.7×Games
Pillow1.77×Home & Garden
Stop Bullying13.7×Politics & Society
Pro-Ject3.09×Music & Radio
Zoo Tycoon (series)13.7×Games
Governor of Michigan4.9×Politics & Society
Stamp collecting3.13×Home & Garden
Kendra Scott1.89×Fashion & Accessoires
Goop3.43×Internet & Social Media
Penn & Teller5.29×Movies & TV
Buying and Selling Real Estate4.8×Home & Garden
Bully (2011 film)4.11×Movies & TV
Fairy godmother4.18×Literature
Emperor Entertainment Group6.62×Business & Career
Wok3.31×Food & Beverages
Google Home3.11×Technology & Electronics
Hibachi3.69×Food & Beverages
headspace4.31×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scott Baio audience
TraitClusterScore
IndividualismJOY1.43
Community OrientationOPEN1.3
TraditionCONSERVATISM1.24
Family OrientationCONSERVATISM1.18
Need for SecurityCONSERVATISM1.15
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Scott Baio
CountryShare
United States90.0%
Italy6.6%
Germany3.4%

See Scott Baio audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Scott Baio have in United States?

Scott Baio has an estimated audience of 1,393,842 people in United States, concentrated in California and Texas.

What is the gender split and age of Scott Baio fans?

63.9% of Scott Baio fans are female, 36.1% are male, with an average age of 48.3 years.

Which brands do Scott Baio fans like most?

Scott Baio fans show strongest brand affinity for Hebe (7.07×), Product design (1.71×), and Elsword (13.7×) over the country average.

Where do Scott Baio fans live in United States?

Scott Baio fans in United States are most concentrated in California (reach 133,015), Texas (reach 104,774), and Florida (reach 102,553). These three regions account for the largest share of the active audience.

What other brands do Scott Baio fans also like?

Beyond Scott Baio itself, the audience over-indexes on Product design (1.71×), Elsword (13.7×), Pillow (1.77×), and Stop Bullying (13.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scott Baio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.