SEPTA Audience in United States

SEPTA logo

SEPTA has an estimated audience of 1,199,803 people in United States. 55.6% are female, 44.4% are male, average age 36.6. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Google Wallet, CAC 40, Google Analytics, War on Terror, Graham Greene (actor).

The average SEPTA fan in United States is 36.6 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Google Wallet, CAC 40, Google Analytics, with strongest over-indexing on Google Wallet (18.31× the country average). Demographically, the SEPTA audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Brand

Demographics of SEPTA fans

Demographic split for SEPTA audience in United States
MetricValue
Female55.6%
Male44.4%
Average age36.6
Estimated audience size1,199,803

Audience persona

The typical SEPTA fan in United States is more female, around 36.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for SEPTA in United States
RegionReachAffinity
Pennsylvania899,85230.26×
New Jersey53,6061.76×
New York44,6360.67×
California27,3770.21×
Delaware24,0367.26×
Texas17,7120.17×
Florida17,6400.22×
Virginia13,7320.47×
Maryland12,9760.63×
Massachusetts11,3320.48×
Georgia9,7720.26×
Illinois9,2170.23×
North Carolina8,9480.25×
Ohio7,5060.2×
Washington, District of Columbia6,3141.75×
Michigan5,2190.17×
Indiana4,7520.22×
Tennessee4,6680.19×
South Carolina4,1130.23×
Washington4,0490.17×
Connecticut4,0010.33×
Colorado3,4570.18×
Missouri3,3090.17×
Arizona3,1210.13×
Wisconsin3,0250.17×
Kentucky3,0050.2×
Minnesota2,8880.17×
Louisiana2,7750.18×
Oregon2,4930.18×
Alabama2,1690.13×
Oklahoma2,0490.15×
Nevada1,8730.16×
Mississippi1,3820.14×
Kansas1,3350.14×
Utah1,3200.12×
West Virginia1,2000.21×
Arkansas1,1850.12×
Iowa1,1730.12×
New Hampshire1,1020.23×
Rhode Island1,0410.27×
Maine1,0010.23×
Nebraska8330.14×
New Mexico7180.12×
Vermont6930.33×
Idaho6810.11×
Hawaii6330.12×
Montana3760.11×
Wyoming3420.19×
South Dakota3380.12×
Alaska3040.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SEPTA audience
BrandAffinityCategory
Google Wallet18.31×Technology & Electronics
CAC 402.66×Business & Career
Google Analytics2.19×Internet & Social Media
War on Terror2.2×Politics & Society
Graham Greene (actor)1.64×
Colorado River1.62×Travel & Leisure
Chili con carne2×Food & Beverages
Overtone2.07×Beauty & Wellness
Ellen Burstyn1.86×Movies & TV
henry louis gates jr5.94×Movies & TV
Brittney Griner1.5×Sports
Brookside2.49×Movies & TV
Fernando Valenzuela1.56×Sports
Ash vs Evil Dead1.62×Movies & TV
Iguala1.58×Travel & Leisure
iPEC Coaching2.14×Business & Career
Otto Graham2.09×Sports
Pat's King of Steaks1.76×
Cal Ripken, Jr.1.58×Sports
Sin Embargo MX2.18×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SEPTA audience
TraitClusterScore
Urban LifestyleOPEN1.58
Career OrientationPOWER1.53
Community OrientationOPEN1.31
IndulgenceJOY1.3
Risk AppetiteTHRILL1.27
Early Adopter MentalityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for SEPTA
CountryShare
United States94.8%
Indonesia0.9%
Japan0.8%

See SEPTA audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does SEPTA have in United States?

SEPTA has an estimated audience of 1,199,803 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of SEPTA fans?

55.6% of SEPTA fans are female, 44.4% are male, with an average age of 36.6 years.

Which brands do SEPTA fans like most?

SEPTA fans show strongest brand affinity for Google Wallet (18.31×), CAC 40 (2.66×), and Google Analytics (2.19×) over the country average.

Where do SEPTA fans live in United States?

SEPTA fans in United States are most concentrated in Pennsylvania (reach 899,852), New Jersey (reach 53,606), and New York (reach 44,636). These three regions account for the largest share of the active audience.

What other brands do SEPTA fans also like?

Beyond SEPTA itself, the audience over-indexes on CAC 40 (2.66×), Google Analytics (2.19×), War on Terror (2.2×), and Graham Greene (actor) (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SEPTA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.