Rascasse Audience Intelligence

Sex and the City 2 Audience in United States

A data profile of the people who buy, follow and care about Sex and the City 2 in United States — modelled from more than twelve digital signal sources. Sex and the City 2 has an estimated audience of 813,238 people in United States.

#36among Romance in United States#2247among Movie / TV Show / Series in United States#5046in Movies & TV

The average Sex and the City 2 fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dirty Dancing, Taron Egerton, EuroTrip, with strongest over-indexing on Dirty Dancing (37.34× the country average).

Demographically, the Sex and the City 2 audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sex and the City 2 fan in United States is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Dirty Dancing.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sex and the City 2 profile in United States.

Audience size
813K
in United States
Gender
82.6%♀
17.4% male
Age
41.9
average years
Country rank
#27172
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sex and the City 2 viewers

82.6% are female, 17.4% are male, average age 41.9.

Fig. 02

Gender split

82.6%
Female
17.4%
Male
Demographic split for Sex and the City 2 audience in United States
MetricValue
Female82.6%
Male17.4%
Average age41.9
Estimated audience size813,238
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Sex and the City 2 audience in United States
Age bracketShare%
16-1911%
20-2918%
30-3924%
40-4927%
50+20%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Sex and the City 2 audience comes from United States.

Worldwide audience distribution share by country for Sex and the City 2
CountryShare
United States23.0%
India18.0%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sex and the City 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Sex and the City 2 fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K1.42×
02California~100K1.29×
03New Jersey~30K1.20×
04Washington, District of Columbia~3K1.19×
05Illinois~30K1.17×
06Connecticut~10K1.17×
07Massachusetts~20K1.15×
08Texas~80K1.14×
09Iowa~8K1.13×
10Virginia~20K1.11×
11Rhode Island~3K1.10×
12Arizona~20K1.07×
13Maryland~20K1.07×
14Florida~60K1.05×
15Nevada~8K1.04×
16New Mexico~4K1.04×
17Georgia~30K1.03×
18Washington~20K1.03×
19Pennsylvania~30K1.02×
20Oregon~10K1.01×
21Tennessee~20K1.00×
22North Carolina~20K0.99×
23Missouri~10K0.99×
24Oklahoma~9K0.99×
25Delaware~2K0.99×
26Colorado~10K0.98×
27Louisiana~10K0.98×
28South Carolina~10K0.97×
29Kentucky~10K0.97×
30Utah~7K0.97×
31North Dakota~2K0.97×
32Michigan~20K0.96×
33New Hampshire~3K0.96×
34Montana~2K0.96×
35Vermont~1K0.96×
36Indiana~10K0.95×
37Wisconsin~10K0.95×
38Alaska~2K0.95×
39Maine~3K0.94×
40South Dakota~2K0.94×
41Ohio~20K0.93×
42Minnesota~10K0.93×
43Hawaii~3K0.93×
44Mississippi~6K0.92×
45Kansas~6K0.92×
46Nebraska~4K0.92×
47Idaho~4K0.92×
48West Virginia~4K0.92×
49Alabama~10K0.91×
50Arkansas~6K0.91×
Fig. 06

Affinity by region

Affinity by region — Sex and the City 2, United States
0.91×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sex and the City 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sex and the City 2 audience
#·InterestCategoryAffinity×
01EuroTripMovies & TV48.22×
02Dirty DancingMovies & TV37.34×
037 for all MankindFashion & Accessoires32.06×
04Taron EgertonMovies & TV28.45×
05Yvonne StrahovskiMovies & TV27.50×
06LongchampFashion & Accessoires20.00×
07VichyBeauty & Wellness20.00×
08AvèneBeauty & Wellness20.00×
09EucerinBeauty & Wellness20.00×
10Victoria BeckhamFashion & Accessoires16.64×
11Liev SchreiberMovies & TV14.73×
12MonstersMovies & TV7.99×
13Anne HathawayMovies & TV7.22×
14Hilary DuffMovies & TV7.13×
15Sex and the CityMovies & TV6.98×
16Britney SpearsMusic & Radio3.61×
17CNNMovies & TV2.16×
18RecipesFood & Beverages1.97×
19Alcoholic beveragesFood & Beverages1.90×
20CookingFood & Beverages1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sex and the City 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sex and the City 2 audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.95×
TravellingTHRILL1.46×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sex and the City 2 audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Quality AwarenessPREMIUM0.84×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sex and the City 2 have in United States?

Sex and the City 2 has an estimated audience of 813,238 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sex and the City 2 viewers?

82.6% of Sex and the City 2 fans are female, 17.4% are male, with an average age of 41.9 years.

03

Which brands do Sex and the City 2 fans like most?

Sex and the City 2 fans show strongest brand affinity for Dirty Dancing (37.34×), Taron Egerton (28.45×), and EuroTrip (48.22×) over the country average.

04

Where do Sex and the City 2 fans live in United States?

Sex and the City 2 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sex and the City 2 fans also like?

Beyond Sex and the City 2 itself, the audience over-indexes on Taron Egerton (28.45×), EuroTrip (48.22×), Longchamp (20×), and Yvonne Strahovski (27.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sex and the City 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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