Sex and the City 2 Audience in United States

Sex and the City 2 logo

Sex and the City 2 has an estimated audience of 831,084 people in United States. 82.6% are female, 17.4% are male, average age 41.9. Top regions: California, Texas, New York. Top brand affinities: Ian Bremmer, Whataburger, Elsword, The Hurricane (1999 film), Natural rubber.

The average Sex and the City 2 fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ian Bremmer, Whataburger, Elsword, with strongest over-indexing on Ian Bremmer (64.25× the country average). Demographically, the Sex and the City 2 audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Sex and the City 2 fans

Demographic split for Sex and the City 2 audience in United States
MetricValue
Female82.6%
Male17.4%
Average age41.9
Estimated audience size831,084

Audience persona

The typical Sex and the City 2 fan in United States is more female, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Ian Bremmer.

Top regions in United States

Top regions ranked by reach for Sex and the City 2 in United States
RegionReachAffinity
California131,4991.44×
Texas93,9691.32×
New York72,7601.57×
Florida65,4311.16×
Illinois35,3961.28×
Pennsylvania29,7861.06×
Georgia29,0311.13×
New Jersey28,3891.34×
North Carolina24,9561×
Ohio22,9970.9×
Virginia22,2701.1×
Michigan20,9070.96×
Arizona20,4191.2×
Massachusetts19,9231.22×
Tennessee16,6941×
Washington16,0120.96×
Maryland15,4451.08×
Colorado14,0461.07×
Indiana13,9790.92×
Missouri12,8850.96×
South Carolina11,9500.96×
Louisiana11,1571.04×
Wisconsin11,1140.89×
Minnesota10,6170.89×
Alabama10,1890.88×
Kentucky10,0290.96×
Oregon9,8411.03×
Connecticut9,6941.16×
Oklahoma8,8230.96×
Nevada8,5441.06×
Utah6,5680.88×
Arkansas6,2640.91×
Kansas6,1820.94×
Iowa5,9000.86×
Mississippi5,5630.81×
New Mexico4,3721.05×
Washington, District of Columbia3,7911.52×
Idaho3,4850.84×
Nebraska3,3180.8×
Rhode Island3,1721.2×
Hawaii2,9210.82×
New Hampshire2,9040.89×
West Virginia2,8120.73×
Maine2,5480.86×
Delaware2,1560.94×
Montana2,0900.91×
Vermont1,3090.9×
South Dakota1,2990.68×
Alaska1,2610.71×
North Dakota1,1310.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sex and the City 2 audience
BrandAffinityCategory
Ian Bremmer64.25×Politics & Society
Whataburger3.2×Food & Beverages
Elsword18.46×Games
The Hurricane (1999 film)19.13×Movies & TV
Natural rubber2.01×Cars & Mobility
Bank account2.36×Business & Career
Kāhala, Hawaii17.75×Travel & Leisure
Brown County, Wisconsin10.83×Travel & Leisure
Nebraska Cornhuskers football2.78×Sports
Jesse Plemons2.62×Movies & TV
Home staging3.65×Home & Garden
Mount Kilimanjaro11.73×Travel & Leisure
Mortgage insurance2.94×Business & Career
Kansas1.68×Travel & Leisure
Monogram2.33×Home & Garden
St. Ives8.49×Travel & Leisure
Urban horticulture1.93×Home & Garden
Kidney Disease Awareness9.25×Health
JDSU1.52×Business & Career
Panama1.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sex and the City 2 audience
TraitClusterScore
TravellingTHRILL1.6
IndulgenceJOY1.51
ExtroversionTHRILL1.33
MindfulnessBALANCE1.3
Design AffinityPREMIUM1.28
SustainabilityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Sex and the City 2
CountryShare
United States23.8%
India16.6%
Brazil6.1%

See Sex and the City 2 audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Sex and the City 2 have in United States?

Sex and the City 2 has an estimated audience of 831,084 people in United States, concentrated in California and Texas.

What is the gender split and age of Sex and the City 2 fans?

82.6% of Sex and the City 2 fans are female, 17.4% are male, with an average age of 41.9 years.

Which brands do Sex and the City 2 fans like most?

Sex and the City 2 fans show strongest brand affinity for Ian Bremmer (64.25×), Whataburger (3.2×), and Elsword (18.46×) over the country average.

Where do Sex and the City 2 fans live in United States?

Sex and the City 2 fans in United States are most concentrated in California (reach 131,499), Texas (reach 93,969), and New York (reach 72,760). These three regions account for the largest share of the active audience.

What other brands do Sex and the City 2 fans also like?

Beyond Sex and the City 2 itself, the audience over-indexes on Whataburger (3.2×), Elsword (18.46×), The Hurricane (1999 film) (19.13×), and Natural rubber (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sex and the City 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.