Shirley Temple Audience in United States

Shirley Temple logo

Shirley Temple has an estimated audience of 391,437 people in United States. 85.8% are female, 14.2% are male, average age 47.1. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Goop, Governor of Michigan, Wok, Grinch.

The average Shirley Temple fan in United States is 47.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Goop, Governor of Michigan, with strongest over-indexing on Whataburger (2.22× the country average). Demographically, the Shirley Temple audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Shirley Temple fans

Demographic split for Shirley Temple audience in United States
MetricValue
Female85.8%
Male14.2%
Average age47.1
Estimated audience size391,437

Audience persona

The typical Shirley Temple fan in United States is more female, around 47.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Shirley Temple in United States
RegionReachAffinity
California48,7591.13×
Texas33,3030.99×
Florida27,8931.05×
New York23,6051.08×
Pennsylvania14,2111.08×
Illinois13,6631.05×
Ohio12,6761.05×
North Carolina12,0431.02×
Georgia11,9460.99×
Michigan11,7371.15×
New Jersey10,3141.04×
Massachusetts9,9011.28×
Virginia9,1290.96×
Arizona9,0291.13×
Washington8,5591.09×
Tennessee8,4401.07×
Indiana8,0051.12×
Missouri6,8621.09×
Maryland6,6730.99×
Alabama6,3191.16×
Wisconsin5,7220.97×
Colorado5,6900.92×
Minnesota5,4040.96×
South Carolina5,2660.89×
Kentucky5,1741.05×
Louisiana5,1161.01×
Oregon4,7371.06×
Oklahoma4,5731.05×
Connecticut4,0251.03×
Nevada3,8481.02×
Utah3,7241.06×
Arkansas3,2411.01×
Kansas2,9970.97×
Iowa2,9610.92×
Mississippi2,9170.9×
Idaho2,0771.06×
Nebraska1,8150.92×
West Virginia1,7910.98×
Hawaii1,7731.05×
New Mexico1,6930.86×
New Hampshire1,4430.94×
Maine1,3610.97×
Washington, District of Columbia1,0750.91×
Rhode Island1,0580.85×
Montana9420.87×
Delaware9400.87×
Alaska9111.09×
South Dakota7040.78×
North Dakota6820.85×
Vermont5770.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shirley Temple audience
BrandAffinityCategory
Whataburger2.22×Food & Beverages
Goop6.68×Internet & Social Media
Governor of Michigan7.75×Politics & Society
Wok6.44×Food & Beverages
Grinch3.75×Movies & TV
Fairy godmother6.09×Literature
headspace7.5×Health
Google Home5.02×Technology & Electronics
Hibachi6.03×Food & Beverages
Elsword12.5×Games
Vocal harmony3.35×Music & Radio
Mathcore5.88×Music & Radio
Grace Slick6.39×Music & Radio
Historic site3.07×Arts & Culture
Nationality1.51×Politics & Society
Cherish (group)7.02×Music & Radio
Hipster6.18×Politics & Society
Zoo Tycoon (series)12.5×Games
TV Fanatic6.4×Movies & TV
Regional styles of Mexican music1.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shirley Temple audience
TraitClusterScore
Urban LifestyleOPEN1.44
Community OrientationOPEN1.4
Family OrientationCONSERVATISM1.38
IndividualismJOY1.37
IndulgenceJOY1.32
Social Media UsageJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Shirley Temple
CountryShare
United States73.3%
Italy8.8%
Germany8.5%

See Shirley Temple audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Shirley Temple have in United States?

Shirley Temple has an estimated audience of 391,437 people in United States, concentrated in California and Texas.

What is the gender split and age of Shirley Temple fans?

85.8% of Shirley Temple fans are female, 14.2% are male, with an average age of 47.1 years.

Which brands do Shirley Temple fans like most?

Shirley Temple fans show strongest brand affinity for Whataburger (2.22×), Goop (6.68×), and Governor of Michigan (7.75×) over the country average.

Where do Shirley Temple fans live in United States?

Shirley Temple fans in United States are most concentrated in California (reach 48,759), Texas (reach 33,303), and Florida (reach 27,893). These three regions account for the largest share of the active audience.

What other brands do Shirley Temple fans also like?

Beyond Shirley Temple itself, the audience over-indexes on Goop (6.68×), Governor of Michigan (7.75×), Wok (6.44×), and Grinch (3.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shirley Temple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.