Rascasse Audience Intelligence

Shonda Rhimes Audience in United States

A data profile of the people who buy, follow and care about Shonda Rhimes in United States — modelled from more than twelve digital signal sources. Shonda Rhimes has an estimated audience of 2,025,485 people in United States.

#49among TV personality in United States#2567among Person in United States#2187in Movies & TV

The average Shonda Rhimes fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Medical drama, Georgie & Mandy's First Marriage, Sheryl Underwood, with strongest over-indexing on Medical drama (6.86× the country average).

Demographically, the Shonda Rhimes audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shonda Rhimes fan in United States is more female, around 38.0 years old, with strong Extroversion tendencies and a notable affinity for Medical drama.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shonda Rhimes profile in United States.

Audience size
2M
in United States
Gender
69.4%♀
30.6% male
Age
38.0
average years
Country rank
#14091
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shonda Rhimes fans

69.4% are female, 30.6% are male, average age 38.0.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Shonda Rhimes audience in United States
MetricValue
Female69.4%
Male30.6%
Average age38.0
Estimated audience size2,025,485
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Shonda Rhimes audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Shonda Rhimes audience comes from United States.

Worldwide audience distribution share by country for Shonda Rhimes
CountryShare
United States54.6%
United Kingdom5.3%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shonda Rhimes audience in United States is strongest.

Fig. 05

Top regions by affinity

Shonda Rhimes fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K1.58×
02Washington, District of Columbia~10K1.52×
03Georgia~90K1.36×
04Maryland~50K1.36×
05New York~100K1.22×
06Massachusetts~50K1.21×
07Vermont~4K1.21×
08Louisiana~30K1.20×
09North Carolina~80K1.18×
10New Hampshire~10K1.17×
11Mississippi~20K1.16×
12Virginia~60K1.14×
13Delaware~7K1.12×
14South Carolina~40K1.11×
15Illinois~80K1.07×
16New Jersey~60K1.07×
17Tennessee~50K1.07×
18California~200K1.06×
19Alabama~30K1.06×
20Florida~100K1.03×
21Washington~40K1.03×
22Oregon~30K1.03×
23Rhode Island~7K1.03×
24Pennsylvania~70K1.00×
25Maine~8K1.00×
26Texas~200K0.98×
27Michigan~50K0.98×
28Missouri~30K0.97×
29Arkansas~20K0.96×
30Colorado~30K0.95×
31Ohio~60K0.94×
32Indiana~40K0.92×
33Minnesota~30K0.92×
34Kentucky~20K0.90×
35Arizona~40K0.88×
36Oklahoma~20K0.88×
37Nevada~20K0.88×
38Hawaii~8K0.88×
39Wisconsin~30K0.86×
40Kansas~10K0.85×
41Alaska~4K0.83×
42Montana~5K0.82×
43Utah~20K0.81×
44Idaho~8K0.80×
45Iowa~10K0.79×
46New Mexico~8K0.79×
47West Virginia~8K0.79×
48Nebraska~8K0.78×
49North Dakota~3K0.77×
50South Dakota~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Shonda Rhimes, United States
0.69×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shonda Rhimes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shonda Rhimes audience
#·InterestCategoryAffinity×
01Sheryl UnderwoodMovies & TV12.18×
02Ellen PompeoMovies & TV10.61×
03Lil DuvalMovies & TV9.25×
04Maxwell (musician)Music & Radio8.85×
05Lil' KimMusic & Radio7.18×
06Medical dramaMovies & TV6.86×
07Queen LatifahMusic & Radio6.74×
08Marlon WayansMovies & TV6.73×
09Jaden SmithMovies & TV6.69×
10Patrick DempseyMovies & TV6.24×
11Bobby BrownMusic & Radio5.44×
12Will SmithMovies & TV4.66×
13DiddyMusic & Radio4.52×
14Georgie & Mandy's First MarriageMovies & TV4.29×
15Grey's AnatomyMovies & TV4.01×
16Michael B. JordanMovies & TV3.54×
17Sean CombsMusic & Radio3.46×
18Madea's Class ReunionMovies & TV2.19×
19Gospel musicMusic & Radio2.08×
20Contemporary R&BMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shonda Rhimes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shonda Rhimes audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.20×
CreativityOPEN1.19×
Convenience OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shonda Rhimes audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
Luxury OrientationPREMIUM0.84×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shonda Rhimes have in United States?

Shonda Rhimes has an estimated audience of 2,025,485 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shonda Rhimes fans?

69.4% of Shonda Rhimes fans are female, 30.6% are male, with an average age of 38.0 years.

03

Which brands do Shonda Rhimes fans like most?

Shonda Rhimes fans show strongest brand affinity for Medical drama (6.86×), Georgie & Mandy's First Marriage (4.29×), and Sheryl Underwood (12.18×) over the country average.

04

Where do Shonda Rhimes fans live in United States?

Shonda Rhimes fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Shonda Rhimes fans also like?

Beyond Shonda Rhimes itself, the audience over-indexes on Georgie & Mandy's First Marriage (4.29×), Sheryl Underwood (12.18×), Lil Duval (9.25×), and Diddy (4.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shonda Rhimes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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