Soma Intimates Audience in United States

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Soma Intimates has an estimated audience of 935,560 people in United States. 89.5% are female, 10.5% are male, average age 44.6. Top regions: Texas, California, Florida. Top brand affinities: J.Crew Factory, Macy's, Kohl's, Marshalls, Nordstrom rack.

The average Soma Intimates fan in United States is 44.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include J.Crew Factory, Macy's, Kohl's, with strongest over-indexing on J.Crew Factory (12.17× the country average). Demographically, the Soma Intimates audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Soma Intimates fans

Demographic split for Soma Intimates audience in United States
MetricValue
Female89.5%
Male10.5%
Average age44.6
Estimated audience size935,560

Audience persona

The typical Soma Intimates fan in United States is more female, around 44.6 years old, with strong Luxury Orientation tendencies and a notable affinity for J.Crew Factory.

Top regions in United States

Top regions ranked by reach for Soma Intimates in United States
RegionReachAffinity
Texas179,5102.23×
California82,0540.8×
Florida69,0471.09×
Georgia56,4481.96×
Illinois43,8881.41×
North Carolina40,0841.42×
New York36,3580.7×
Virginia36,1251.59×
Tennessee33,4501.78×
Arizona28,2461.48×
Minnesota27,9932.09×
Pennsylvania27,7480.88×
Ohio23,5090.82×
Michigan23,1090.94×
New Jersey22,6340.95×
Washington21,0641.12×
Maryland20,1851.25×
Missouri19,8441.32×
South Carolina16,1681.15×
Indiana15,4070.9×
Massachusetts15,0400.82×
Wisconsin14,6161.04×
Colorado14,5350.99×
Louisiana12,5631.04×
Kansas11,5991.57×
Alabama11,0880.85×
Kentucky10,6490.91×
Oklahoma10,4571.01×
Connecticut9,7681.04×
Oregon9,2810.87×
Mississippi8,2341.07×
Iowa7,8291.02×
Nevada7,2580.8×
Arkansas7,1600.93×
Idaho3,9630.84×
Utah3,6180.43×
New Mexico3,4210.73×
Nebraska3,0910.66×
Maine2,7940.83×
Washington, District of Columbia2,6670.95×
Rhode Island2,5210.85×
West Virginia2,2750.52×
New Hampshire2,0650.56×
Hawaii2,0070.5×
South Dakota1,8800.87×
Delaware1,6210.63×
Montana1,4280.55×
North Dakota1,2280.64×
Alaska1,0920.55×
Vermont1,0820.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soma Intimates audience
BrandAffinityCategory
J.Crew Factory12.17×Shopping
Macy's3.33×Shopping
Kohl's2.97×Shopping
Marshalls3.45×Fashion & Accessoires
Nordstrom rack3.76×Fashion & Accessoires
White House5.22×Politics & Society
Old Navy2.72×Fashion & Accessoires
White House Black Market10×Fashion & Accessoires
Hobby Lobby2.62×Home & Garden
God2.6×Politics & Society
Aerie (American Eagle Outfitters)4.75×
J. C. Penney3.09×Shopping
Lands' End6.08×Fashion & Accessoires
Staples (Canada)3.02×Business & Career
Macy's2.02×Shopping
Robert Redford4.19×Movies & TV
Christmas2.24×Kids & Family
Pinterest1.91×Internet & Social Media
Belk4.97×Fashion & Accessoires
T.J.Maxx2.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soma Intimates audience
TraitClusterScore
Luxury OrientationPREMIUM3.7
IndulgenceJOY1.82
Design AffinityPREMIUM1.74
SustainabilityBALANCE1.58
DIY MentalityTHRILL1.42
CreativityOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Soma Intimates
CountryShare
United States95.7%
Canada2.1%
Mexico0.8%

See Soma Intimates audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Soma Intimates have in United States?

Soma Intimates has an estimated audience of 935,560 people in United States, concentrated in Texas and California.

What is the gender split and age of Soma Intimates fans?

89.5% of Soma Intimates fans are female, 10.5% are male, with an average age of 44.6 years.

Which brands do Soma Intimates fans like most?

Soma Intimates fans show strongest brand affinity for J.Crew Factory (12.17×), Macy's (3.33×), and Kohl's (2.97×) over the country average.

Where do Soma Intimates fans live in United States?

Soma Intimates fans in United States are most concentrated in Texas (reach 179,510), California (reach 82,054), and Florida (reach 69,047). These three regions account for the largest share of the active audience.

What other brands do Soma Intimates fans also like?

Beyond Soma Intimates itself, the audience over-indexes on Macy's (3.33×), Kohl's (2.97×), Marshalls (3.45×), and Nordstrom rack (3.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soma Intimates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.