SportsCenter Audience in United States

SportsCenter logo

SportsCenter has an estimated audience of 686,288 people in United States. 32.2% are female, 67.8% are male, average age 34.2. Top regions: California, Texas, North Carolina. Top brand affinities: Pro-Ject, Product design, Alaska, Urban Outfitters, Israel.

The average SportsCenter fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Pro-Ject, Product design, Alaska, with strongest over-indexing on Pro-Ject (5.66× the country average). Demographically, the SportsCenter audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of SportsCenter fans

Demographic split for SportsCenter audience in United States
MetricValue
Female32.2%
Male67.8%
Average age34.2
Estimated audience size686,288

Audience persona

The typical SportsCenter fan in United States is more male, around 34.2 years old, with strong Extroversion tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for SportsCenter in United States
RegionReachAffinity
California65,3300.87×
Texas45,8230.78×
North Carolina39,5661.92×
New York33,1880.87×
Kentucky33,1553.85×
Florida33,0160.71×
Georgia26,0561.23×
Illinois22,8651×
Virginia21,7021.3×
Connecticut18,2172.65×
Pennsylvania18,0000.78×
Ohio17,2800.82×
New Jersey15,4760.89×
Michigan15,2410.85×
Mississippi13,9472.47×
Arizona12,5050.89×
Indiana12,0150.96×
Washington11,8300.86×
South Carolina11,2041.09×
Massachusetts10,8880.81×
Tennessee10,8340.79×
Kansas10,6521.97×
Louisiana10,5101.19×
Maryland9,4630.8×
Minnesota8,2010.83×
Colorado8,1490.75×
Missouri7,8200.71×
Alabama7,7960.81×
Wisconsin7,4040.72×
Oklahoma6,6150.87×
Oregon5,4860.7×
Iowa4,3530.77×
Nevada4,1220.62×
Arkansas3,8390.68×
Utah3,6600.6×
Montana2,8081.47×
Nebraska2,5280.73×
West Virginia2,4160.76×
Maine2,2510.92×
Idaho2,2310.65×
New Hampshire2,1770.81×
New Mexico2,0450.59×
Washington, District of Columbia1,7670.86×
North Dakota1,6731.19×
Hawaii1,6150.55×
Rhode Island1,3520.62×
Alaska1,3370.91×
Delaware1,2910.68×
South Dakota1,2320.78×
Vermont7980.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SportsCenter audience
BrandAffinityCategory
Pro-Ject5.66×Music & Radio
Product design2.69×Business & Career
Alaska2.18×Travel & Leisure
Urban Outfitters1.75×Shopping
Israel1.74×Travel & Leisure
UK garage4.04×Music & Radio
Graham Greene (actor)4.51×
Nebraska1.8×Travel & Leisure
Ken Griffey Jr.5.1×Sports
Graham Greene3.84×Literature
Captain America (1990 film)2.62×Movies & TV
Chili con carne4.66×Food & Beverages
Stamp collecting2.72×Home & Garden
Hog Hunting1.82×Sports
Nuts (film)2.89×Movies & TV
Sinaloa1.78×Travel & Leisure
Home staging2.48×Home & Garden
Bridget Jones: The Edge of Reason9.69×Movies & TV
Consequence (rapper)3.02×Music & Radio
Grover Cleveland4.1×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SportsCenter audience
TraitClusterScore
ExtroversionTHRILL1.22
Early Adopter MentalityPOWER1.21
Social Media UsageJOY1.04
PatriotismCONSERVATISM1.03
LGBTQ+ IdentityOPEN1.01
Sports ActivityPOWER0.98

Worldwide distribution

Worldwide audience distribution share by country for SportsCenter
CountryShare
Brazil24.2%
Mexico13.1%
United States11.2%

See SportsCenter audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does SportsCenter have in United States?

SportsCenter has an estimated audience of 686,288 people in United States, concentrated in California and Texas.

What is the gender split and age of SportsCenter fans?

32.2% of SportsCenter fans are female, 67.8% are male, with an average age of 34.2 years.

Which brands do SportsCenter fans like most?

SportsCenter fans show strongest brand affinity for Pro-Ject (5.66×), Product design (2.69×), and Alaska (2.18×) over the country average.

Where do SportsCenter fans live in United States?

SportsCenter fans in United States are most concentrated in California (reach 65,330), Texas (reach 45,823), and North Carolina (reach 39,566). These three regions account for the largest share of the active audience.

What other brands do SportsCenter fans also like?

Beyond SportsCenter itself, the audience over-indexes on Product design (2.69×), Alaska (2.18×), Urban Outfitters (1.75×), and Israel (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SportsCenter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.