Sprouting Audience in United States

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Sprouting has an estimated audience of 1,917,340 people in United States. 74.6% are female, 25.4% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, headspace, Goop, Cherish (group).

The average Sprouting fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sprouting audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Sprouting fans

Demographic split for Sprouting audience in United States
MetricValue
Female74.6%
Male25.4%
Average age41.9
Estimated audience size1,917,340

Audience persona

The typical Sprouting fan in United States is more female, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Sprouting in United States
RegionReachAffinity
California775,0943.68×
Texas375,7362.28×
Florida304,8772.35×
Arizona216,3145.53×
Colorado122,7154.06×
Georgia109,5671.85×
Nevada79,3384.28×
Oklahoma70,9323.33×
Tennessee54,5821.42×
North Carolina42,4560.74×
Maryland41,6651.26×
New Mexico39,9874.16×
Pennsylvania39,6270.61×
Missouri26,9070.87×
New York26,8460.25×
New Jersey26,4570.54×
Utah25,0151.46×
Washington24,9050.65×
Virginia22,7210.49×
Kansas19,6561.3×
Alabama19,4210.73×
Illinois17,7940.28×
South Carolina16,4700.57×
Louisiana12,2090.49×
Ohio11,5740.2×
Michigan10,1770.2×
Massachusetts9,1630.24×
Indiana7,0550.2×
Oregon6,6820.3×
Minnesota5,9580.22×
Delaware5,2891×
Wisconsin5,0710.18×
Kentucky4,9550.21×
Hawaii4,7400.58×
Arkansas4,6160.29×
Connecticut4,4050.23×
Mississippi4,1790.26×
Iowa2,9630.19×
Washington, District of Columbia2,8980.5×
Idaho2,7940.29×
Wyoming2,6460.93×
Nebraska2,1750.23×
West Virginia1,4190.16×
Montana1,3960.26×
New Hampshire1,1200.15×
Maine1,0680.16×
Rhode Island1,0670.17×
South Dakota7970.18×
Alaska7270.18×
North Dakota6920.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sprouting audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan15.56×Politics & Society
headspace18.71×Health
Goop9.31×Internet & Social Media
Cherish (group)18.52×Music & Radio
Wok9.95×Food & Beverages
Grace Slick11.84×Music & Radio
Ira Glass21×Music & Radio
Fairy godmother8.9×Literature
Cryptic crossword14.82×Technology & Electronics
El Paso County, Colorado11.99×Travel & Leisure
Kikar HaShabbat15.31×News
TV Fanatic9.36×Movies & TV
Saving2.43×Business & Career
Hardik Pandya11.16×Sports
Hipster6.87×Politics & Society
National Paralympic Committee16.39×Sports
Guitar pedalboard12.49×Music & Radio
Preta Gil12.96×Music & Radio
South Asian cuisine5.35×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sprouting audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.31
Convenience OrientationPREMIUM1.31
Design AffinityPREMIUM1.3
Need for SecurityCONSERVATISM1.25
Urban LifestyleOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Sprouting
CountryShare
United States32.7%
Ukraine12.2%
Australia6.1%

See Sprouting audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sprouting have in United States?

Sprouting has an estimated audience of 1,917,340 people in United States, concentrated in California and Texas.

What is the gender split and age of Sprouting fans?

74.6% of Sprouting fans are female, 25.4% are male, with an average age of 41.9 years.

Which brands do Sprouting fans like most?

Sprouting fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (15.56×), and headspace (18.71×) over the country average.

Where do Sprouting fans live in United States?

Sprouting fans in United States are most concentrated in California (reach 775,094), Texas (reach 375,736), and Florida (reach 304,877). These three regions account for the largest share of the active audience.

What other brands do Sprouting fans also like?

Beyond Sprouting itself, the audience over-indexes on Governor of Michigan (15.56×), headspace (18.71×), Goop (9.31×), and Cherish (group) (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprouting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.