Squirtle Audience in United States

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Squirtle has an estimated audience of 381,602 people in United States. 26.1% are female, 73.9% are male, average age 25.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Dog breed, Grinch, Wok.

The average Squirtle fan in United States is 25.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Dog breed, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Squirtle audience skews more male with an average age of 25.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Fictional Character

Demographics of Squirtle fans

Demographic split for Squirtle audience in United States
MetricValue
Female26.1%
Male73.9%
Average age25.1
Estimated audience size381,602

Audience persona

The typical Squirtle fan in United States is more male, around 25.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Squirtle in United States
RegionReachAffinity
California52,5421.25×
Texas37,3231.14×
Florida25,9521×
New York19,8950.93×
Pennsylvania13,1821.03×
Illinois12,3640.97×
Ohio12,1791.04×
North Carolina11,3730.99×
Georgia10,9170.93×
Michigan10,9121.09×
Washington9,6821.26×
New Jersey9,3310.96×
Arizona9,3301.2×
Virginia9,3271×
Indiana7,8251.12×
Massachusetts7,7141.03×
Tennessee7,0920.93×
Missouri6,4321.05×
Wisconsin6,0901.06×
Colorado6,0561.01×
Maryland5,8550.89×
Minnesota5,6571.03×
Kentucky5,0861.06×
Oregon4,9281.13×
South Carolina4,8590.85×
Oklahoma4,7191.11×
Utah4,6191.35×
Alabama4,2810.8×
Nevada4,1571.13×
Connecticut3,8421×
Louisiana3,8330.78×
Iowa3,3701.07×
Kansas2,8930.96×
Arkansas2,8800.92×
Idaho2,2081.15×
Mississippi2,1840.69×
Hawaii2,0931.28×
New Mexico1,9191×
Nebraska1,8380.96×
West Virginia1,8131.02×
New Hampshire1,4900.99×
Maine1,4371.05×
Rhode Island1,2361.02×
Delaware9160.87×
Montana8790.83×
Alaska7530.92×
Washington, District of Columbia7430.65×
North Dakota7400.94×
South Dakota6910.78×
Vermont5570.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Squirtle audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.22×Internet & Social Media
Dog breed2.4×Pets & Animals
Grinch5.5×Movies & TV
Wok8.48×Food & Beverages
Monogram4.62×Home & Garden
Gift registry15.54×Kids & Family
Vocal harmony5.29×Music & Radio
Urban Outfitters2.13×Shopping
Vickie Guerrero16.85×Business & Career
Home construction1.59×Home & Garden
Combat sport1.73×Sports
Product design2.1×Business & Career
No Escape (1994 film)10.73×Movies & TV
Nuts (film)5.16×Movies & TV
Historic site3.71×Arts & Culture
Passaic County, New Jersey9.02×Travel & Leisure
3D printing2.07×Technology & Electronics
Pro-Ject2.9×Music & Radio
Governor of Michigan5.09×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Squirtle audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.34
Early Adopter MentalityPOWER1.74
ExtroversionTHRILL1.33
Social Media UsageJOY1.23
SustainabilityBALANCE1.21
Design AffinityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Squirtle
CountryShare
United States27.4%
Japan9.8%
Colombia5.7%

See Squirtle audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Squirtle have in United States?

Squirtle has an estimated audience of 381,602 people in United States, concentrated in California and Texas.

What is the gender split and age of Squirtle fans?

26.1% of Squirtle fans are female, 73.9% are male, with an average age of 25.1 years.

Which brands do Squirtle fans like most?

Squirtle fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (12.22×), and Dog breed (2.4×) over the country average.

Where do Squirtle fans live in United States?

Squirtle fans in United States are most concentrated in California (reach 52,542), Texas (reach 37,323), and Florida (reach 25,952). These three regions account for the largest share of the active audience.

What other brands do Squirtle fans also like?

Beyond Squirtle itself, the audience over-indexes on Goop (12.22×), Dog breed (2.4×), Grinch (5.5×), and Wok (8.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Squirtle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.