Gift registry Audience in United States

Gift registry logo

Gift registry has an estimated audience of 448,590 people in United States. 82.4% are female, 17.6% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Fairy godmother, Governor of Michigan, Goop, headspace.

The average Gift registry fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Fairy godmother, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Gift registry audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Gift registry fans

Demographic split for Gift registry audience in United States
MetricValue
Female82.4%
Male17.6%
Average age40.7
Estimated audience size448,590

Audience persona

The typical Gift registry fan in United States is more female, around 40.7 years old, with strong Travelling tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Gift registry in United States
RegionReachAffinity
California58,1631.18×
Texas42,8171.11×
New York34,7711.39×
Florida28,3660.93×
Illinois18,2181.22×
Pennsylvania16,1211.07×
Georgia15,5091.12×
New Jersey15,3651.35×
North Carolina14,0551.04×
Ohio13,5840.98×
Michigan12,6161.08×
Virginia12,0071.1×
Washington10,3371.15×
Wisconsin10,2521.52×
Maryland9,5421.24×
Tennessee9,2461.03×
Massachusetts8,7030.98×
Arizona7,4250.81×
Indiana7,2450.88×
Minnesota6,8151.06×
Alabama6,4061.02×
Kentucky6,3171.12×
South Carolina6,2420.92×
Missouri6,2370.86×
Colorado6,2130.88×
Louisiana5,6300.97×
Connecticut5,0691.13×
Oregon4,6640.91×
Oklahoma4,0750.82×
Iowa3,6500.99×
Mississippi3,4010.92×
Arkansas3,3340.9×
Nevada3,1750.73×
Kansas2,8610.81×
Utah2,8120.7×
Nebraska2,0310.9×
Idaho1,9670.87×
New Hampshire1,6750.95×
West Virginia1,5490.74×
New Mexico1,3990.62×
Rhode Island1,3860.97×
Delaware1,3801.11×
Washington, District of Columbia1,2950.96×
Hawaii1,1960.62×
Alaska1,1591.21×
Maine1,1550.72×
Montana1,0110.81×
South Dakota9970.96×
North Dakota9711.05×
Wyoming9401.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gift registry audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Fairy godmother13.86×Literature
Governor of Michigan11.23×Politics & Society
Goop7.31×Internet & Social Media
headspace12.14×Health
Cherish (group)14.02×Music & Radio
Hardik Pandya14.42×Sports
National Paralympic Committee21.21×Sports
Wok4.94×Food & Beverages
Google Home4.87×Technology & Electronics
Grace Slick6×Music & Radio
Kikar HaShabbat10.9×News
Cryptic crossword8.73×Technology & Electronics
Harlow6.52×Travel & Leisure
Étretat16.55×Travel & Leisure
TV Fanatic5.86×Movies & TV
Hipster5.24×Politics & Society
Vocal harmony2.35×Music & Radio
Hibachi3.95×Food & Beverages
El Paso County, Colorado5.86×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gift registry audience
TraitClusterScore
TravellingTHRILL1.57
Price SensitivityPREMIUM1.41
Career OrientationPOWER1.12
IndulgenceJOY1.07
CreativityOPEN1.03
DIY MentalityTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for Gift registry
CountryShare
United States62.9%
Italy15.4%
Germany6.0%

See Gift registry audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Gift registry have in United States?

Gift registry has an estimated audience of 448,590 people in United States, concentrated in California and Texas.

What is the gender split and age of Gift registry fans?

82.4% of Gift registry fans are female, 17.6% are male, with an average age of 40.7 years.

Which brands do Gift registry fans like most?

Gift registry fans show strongest brand affinity for Keene, New Hampshire (675×), Fairy godmother (13.86×), and Governor of Michigan (11.23×) over the country average.

Where do Gift registry fans live in United States?

Gift registry fans in United States are most concentrated in California (reach 58,163), Texas (reach 42,817), and New York (reach 34,771). These three regions account for the largest share of the active audience.

What other brands do Gift registry fans also like?

Beyond Gift registry itself, the audience over-indexes on Fairy godmother (13.86×), Governor of Michigan (11.23×), Goop (7.31×), and headspace (12.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift registry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.