Passaic County, New Jersey Audience in United States

Passaic County, New Jersey logo

Passaic County, New Jersey has an estimated audience of 697,405 people in United States. 60.2% are female, 39.8% are male, average age 44.3. Top regions: New Jersey, New York, Pennsylvania. Top brand affinities: Google Analytics, Minnesota, Google Wallet, Nasi goreng, Graham Greene (actor).

The average Passaic County, New Jersey fan in United States is 44.3 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Pennsylvania. Top brand affinities include Google Analytics, Minnesota, Google Wallet, with strongest over-indexing on Google Analytics (6.18× the country average). Demographically, the Passaic County, New Jersey audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Passaic County, New Jersey fans

Demographic split for Passaic County, New Jersey audience in United States
MetricValue
Female60.2%
Male39.8%
Average age44.3
Estimated audience size697,405

Audience persona

The typical Passaic County, New Jersey fan in United States is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Google Analytics.

Top regions in United States

Top regions ranked by reach for Passaic County, New Jersey in United States
RegionReachAffinity
New Jersey453,05525.54×
New York98,0762.52×
Pennsylvania31,7431.35×
Florida29,5010.62×
California22,1030.29×
Texas17,6870.29×
Virginia11,9140.7×
North Carolina11,6730.56×
Georgia10,3110.48×
Massachusetts8,2480.6×
Ohio7,8070.36×
Illinois7,4050.32×
Maryland6,7740.56×
Connecticut6,1520.88×
Michigan5,7440.31×
South Carolina5,2670.5×
Arizona4,6930.33×
Tennessee4,2630.3×
Washington3,7720.27×
Indiana3,7570.29×
Colorado3,4000.31×
Missouri3,2840.29×
Kentucky3,1840.36×
Wisconsin2,7730.26×
Washington, District of Columbia2,6531.27×
Minnesota2,6280.26×
Alabama2,5850.27×
Oregon2,2720.28×
Louisiana2,2430.25×
Delaware2,0491.07×
Nevada1,6660.25×
Oklahoma1,5660.2×
Mississippi1,5620.27×
Arkansas1,4940.26×
Iowa1,3920.24×
New Hampshire1,3890.51×
Rhode Island1,3410.6×
West Virginia1,2890.4×
Kansas1,2830.23×
Utah1,2460.2×
Alaska1,1880.8×
Maine1,1040.44×
Idaho1,0990.31×
Hawaii1,0500.35×
Nebraska1,0400.3×
Montana1,0350.54×
New Mexico1,0350.3×
South Dakota1,0220.63×
Vermont1,0090.82×
North Dakota9950.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Passaic County, New Jersey audience
BrandAffinityCategory
Google Analytics6.18×Internet & Social Media
Minnesota1.75×Travel & Leisure
Google Wallet4.7×Technology & Electronics
Nasi goreng24.23×Food & Beverages
Graham Greene (actor)3.19×
Mothercare1.56×Kids & Family
Mackenzie Foy3.31×Fashion & Accessoires
CAC 401.86×Business & Career
Necktie1.65×Fashion & Accessoires
Sub Zero (Official)3.01×Literature
Colorado River1.89×Travel & Leisure
Brookside3.36×Movies & TV
Highland games1.84×Sports
Tierra caliente1.57×Travel & Leisure
Biblical inspiration1.7×Politics & Society
Box lacrosse1.6×Sports
Food quality2.41×Food & Beverages
Golden Gate4.86×Games
Parma1.64×Travel & Leisure
Assetto Corsa1.65×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Passaic County, New Jersey audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
Luxury OrientationPREMIUM1.54
Community OrientationOPEN1.37
Career OrientationPOWER1.36
Risk AppetiteTHRILL1.34
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Passaic County, New Jersey
CountryShare
United States99.9%
Germany0.1%
Italy0.0%

See Passaic County, New Jersey audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Passaic County, New Jersey have in United States?

Passaic County, New Jersey has an estimated audience of 697,405 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Passaic County, New Jersey fans?

60.2% of Passaic County, New Jersey fans are female, 39.8% are male, with an average age of 44.3 years.

Which brands do Passaic County, New Jersey fans like most?

Passaic County, New Jersey fans show strongest brand affinity for Google Analytics (6.18×), Minnesota (1.75×), and Google Wallet (4.7×) over the country average.

Where do Passaic County, New Jersey fans live in United States?

Passaic County, New Jersey fans in United States are most concentrated in New Jersey (reach 453,055), New York (reach 98,076), and Pennsylvania (reach 31,743). These three regions account for the largest share of the active audience.

What other brands do Passaic County, New Jersey fans also like?

Beyond Passaic County, New Jersey itself, the audience over-indexes on Minnesota (1.75×), Google Wallet (4.7×), Nasi goreng (24.23×), and Graham Greene (actor) (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Passaic County, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.