Step Up (film) Audience in United States

Step Up (film) logo

Step Up (film) has an estimated audience of 5,276,561 people in United States. 54.6% are female, 45.4% are male, average age 42.1. Top regions: Florida, California, Texas. Top brand affinities: Wikia, Lulu 黃路梓茵, Corona (band), La Jolla, Google Photos.

The average Step Up (film) fan in United States is 42.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Wikia, Lulu 黃路梓茵, Corona (band), with strongest over-indexing on Wikia (7.65× the country average). Demographically, the Step Up (film) audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Step Up (film) fans

Demographic split for Step Up (film) audience in United States
MetricValue
Female54.6%
Male45.4%
Average age42.1
Estimated audience size5,276,561

Audience persona

The typical Step Up (film) fan in United States is balanced, around 42.1 years old, with strong Individualism tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Step Up (film) in United States
RegionReachAffinity
Florida1,041,5792.92×
California669,0171.15×
Texas568,3851.25×
New York303,4751.03×
Illinois178,8591.02×
North Carolina168,2621.06×
Georgia166,3061.02×
Pennsylvania164,7410.93×
Ohio136,6780.84×
New Jersey131,7440.98×
Michigan125,1180.91×
Arizona120,7001.12×
Virginia119,7280.93×
Washington108,6991.03×
Tennessee98,8380.93×
Indiana97,2161.01×
Massachusetts93,4010.9×
Maryland92,1751.02×
Colorado88,3881.06×
Missouri73,3320.86×
Minnesota69,6600.92×
Louisiana69,5661.02×
Wisconsin69,4340.87×
South Carolina67,8360.85×
Alabama62,6670.85×
Oklahoma61,3981.05×
Oregon59,5180.98×
Kentucky59,3460.9×
Utah58,3451.23×
Nevada57,7881.13×
Connecticut49,5180.94×
Arkansas42,7510.98×
Kansas41,7631×
Mississippi39,6680.91×
Iowa38,7340.89×
New Mexico33,0571.25×
Idaho29,1181.1×
Nebraska27,1781.03×
Hawaii24,3851.08×
West Virginia19,5860.8×
New Hampshire15,8810.76×
Rhode Island15,5280.92×
Washington, District of Columbia14,1850.89×
Delaware13,6580.94×
Maine13,1710.7×
Montana13,0810.89×
South Dakota10,1980.84×
Alaska9,3910.83×
North Dakota9,0000.83×
Wyoming7,3320.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Step Up (film) audience
BrandAffinityCategory
Wikia7.65×Internet & Social Media
Lulu 黃路梓茵4.76×Movies & TV
Corona (band)8.4×Music & Radio
La Jolla10.54×Travel & Leisure
Google Photos2.6×Technology & Electronics
Israel1.86×Travel & Leisure
Home staging4.17×Home & Garden
Vocal harmony3.46×Music & Radio
Jesse Plemons2.33×Movies & TV
Figure painting (hobby)3.73×Arts & Culture
Captain America (1990 film)2.91×Movies & TV
Morphine (band)4.76×Music & Radio
Shiba Inu4.1×Pets & Animals
Circular Quay20×Travel & Leisure
Kasik6.55×Travel & Leisure
Chromebook2.82×Technology & Electronics
Jeep Wagoneer2.84×Cars & Mobility
Staycation1.58×Home & Garden
Monogram1.84×Home & Garden
Personalised Gifts2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Step Up (film) audience
TraitClusterScore
IndividualismJOY1.15
Early Adopter MentalityPOWER1.14
PatriotismCONSERVATISM1.14
Need for SecurityCONSERVATISM1.11
IndulgenceJOY1.1
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Step Up (film)
CountryShare
United States37.1%
United Kingdom5.4%
Australia3.1%

See Step Up (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Step Up (film) have in United States?

Step Up (film) has an estimated audience of 5,276,561 people in United States, concentrated in Florida and California.

What is the gender split and age of Step Up (film) fans?

54.6% of Step Up (film) fans are female, 45.4% are male, with an average age of 42.1 years.

Which brands do Step Up (film) fans like most?

Step Up (film) fans show strongest brand affinity for Wikia (7.65×), Lulu 黃路梓茵 (4.76×), and Corona (band) (8.4×) over the country average.

Where do Step Up (film) fans live in United States?

Step Up (film) fans in United States are most concentrated in Florida (reach 1,041,579), California (reach 669,017), and Texas (reach 568,385). These three regions account for the largest share of the active audience.

What other brands do Step Up (film) fans also like?

Beyond Step Up (film) itself, the audience over-indexes on Lulu 黃路梓茵 (4.76×), Corona (band) (8.4×), La Jolla (10.54×), and Google Photos (2.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Step Up (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.