Rascasse Audience Intelligence

Step Up (film) Audience in United States

A data profile of the people who buy, follow and care about Step Up (film) in United States — modelled from more than twelve digital signal sources. Step Up (film) has an estimated audience of 5,472,652 people in United States.

#174among Movie / TV Show / Series in United States#588in Movies & TV

The average Step Up (film) fan in United States is 42.1 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Mila Kunis, Jesse Eisenberg, Kristen Bell, with strongest over-indexing on Mila Kunis (20.55× the country average).

Demographically, the Step Up (film) audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Step Up (film) fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Mila Kunis.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Step Up (film) profile in United States.

Audience size
5.5M
in United States
Gender
54.6%♀
45.4% male
Age
42.1
average years
Country rank
#6164
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Step Up (film) viewers

54.6% are female, 45.4% are male, average age 42.1.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Step Up (film) audience in United States
MetricValue
Female54.6%
Male45.4%
Average age42.1
Estimated audience size5,472,652
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Step Up (film) audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Step Up (film) audience comes from United States.

Worldwide audience distribution share by country for Step Up (film)
CountryShare
United States37.0%
United Kingdom5.2%
Brazil3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Step Up (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Step Up (film) fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M4.09×
02Utah~60K1.23×
03New Mexico~30K1.19×
04Texas~500K1.16×
05California~600K1.07×
06Arizona~100K1.07×
07Nevada~50K1.07×
08Idaho~30K1.07×
09Hawaii~20K1.06×
10Colorado~90K1.03×
11North Carolina~200K1.02×
12Nebraska~30K1.02×
13Georgia~200K1.01×
14Minnesota~80K1.00×
15Oklahoma~60K1.00×
16Maryland~90K0.99×
17Louisiana~70K0.98×
18Arkansas~40K0.98×
19Kansas~40K0.98×
20New York~300K0.97×
21Washington~100K0.97×
22Indiana~90K0.97×
23Alaska~10K0.97×
24Oregon~60K0.95×
25Wyoming~7K0.95×
26Illinois~200K0.94×
27New Jersey~100K0.94×
28Connecticut~50K0.93×
29Rhode Island~20K0.93×
30Delaware~10K0.93×
31Virginia~100K0.91×
32Mississippi~40K0.91×
33Pennsylvania~200K0.90×
34Tennessee~100K0.90×
35Massachusetts~90K0.90×
36Montana~10K0.90×
37Washington, District of Columbia~10K0.89×
38South Dakota~10K0.89×
39North Dakota~10K0.89×
40Iowa~40K0.88×
41Michigan~100K0.87×
42Missouri~70K0.87×
43Alabama~60K0.86×
44Kentucky~60K0.86×
45South Carolina~70K0.85×
46Wisconsin~70K0.84×
47West Virginia~20K0.83×
48Ohio~100K0.82×
49New Hampshire~20K0.78×
50Maine~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Step Up (film), United States
0.74×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Step Up (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Step Up (film) audience
#·InterestCategoryAffinity×
01Mila KunisMovies & TV20.55×
02Jesse EisenbergMovies & TV20.00×
03Rose LeslieMovies & TV18.54×
04Vera FarmigaMovies & TV15.79×
05Fry's ElectronicsShopping15.39×
06Josh GadMovies & TV10.31×
07Kristen BellMovies & TV9.25×
08Evan Rachel WoodMovies & TV9.17×
09Avan JogiaMovies & TV9.01×
10Elisabeth MossMovies & TV8.98×
11Regina HallMovies & TV8.36×
12Julia Louis-DreyfusMovies & TV8.24×
13Corruption awarenessPolitics & Society7.41×
14Alison BrieMovies & TV7.32×
15Morena BaccarinMovies & TV5.15×
16Emma StoneMovies & TV4.97×
17Margot RobbieMovies & TV4.55×
18Bill MurrayMovies & TV4.35×
19Demi MooreMovies & TV3.89×
20Micro CenterShopping3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Step Up (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Step Up (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Career OrientationPOWER1.34×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Step Up (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Step Up (film) have in United States?

Step Up (film) has an estimated audience of 5,472,652 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Step Up (film) viewers?

54.6% of Step Up (film) fans are female, 45.4% are male, with an average age of 42.1 years.

03

Which brands do Step Up (film) fans like most?

Step Up (film) fans show strongest brand affinity for Mila Kunis (20.55×), Jesse Eisenberg (20×), and Kristen Bell (9.25×) over the country average.

04

Where do Step Up (film) fans live in United States?

Step Up (film) fans in United States are most concentrated in Florida (reach ~1.5M), California (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Step Up (film) fans also like?

Beyond Step Up (film) itself, the audience over-indexes on Jesse Eisenberg (20×), Kristen Bell (9.25×), Vera Farmiga (15.79×), and Rose Leslie (18.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Step Up (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Step Up (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →