Stoneware Audience in United States

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Stoneware has an estimated audience of 1,439,548 people in United States. 81.5% are female, 18.5% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: Product design, Hebe, UK garage, Janitor, South Asian cuisine.

The average Stoneware fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Hebe, UK garage, with strongest over-indexing on Product design (3.54× the country average). Demographically, the Stoneware audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Stoneware fans

Demographic split for Stoneware audience in United States
MetricValue
Female81.5%
Male18.5%
Average age44.5
Estimated audience size1,439,548

Audience persona

The typical Stoneware fan in United States is more female, around 44.5 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Stoneware in United States
RegionReachAffinity
California174,0661.1×
Texas117,3920.95×
New York88,3471.1×
Florida84,9360.87×
Illinois49,9801.04×
Pennsylvania48,8361.01×
Ohio41,4300.93×
North Carolina40,9630.95×
Washington40,6111.41×
Virginia38,6941.1×
Georgia38,2330.86×
Michigan36,0720.96×
New Jersey32,6740.89×
Massachusetts32,6161.15×
Tennessee29,8411.03×
Arizona27,1840.92×
Kentucky26,8391.49×
Indiana24,2160.92×
Colorado23,9741.06×
Missouri23,8501.03×
Maryland23,3300.94×
Oregon22,3381.35×
Minnesota20,1760.98×
Wisconsin19,6960.91×
South Carolina17,8330.82×
Alabama17,6660.88×
Oklahoma16,2071.01×
Connecticut14,1960.98×
Louisiana13,7160.74×
Utah13,6021.06×
Arkansas12,1111.02×
Iowa11,9461.01×
Kansas11,4891.01×
Nevada10,4250.75×
Mississippi10,4040.88×
New Mexico8,4381.17×
Idaho7,9311.1×
New Hampshire6,7111.18×
West Virginia6,3670.95×
Maine5,7701.12×
Nebraska5,6150.78×
Hawaii4,7030.76×
Rhode Island4,4770.98×
Montana4,3801.1×
Washington, District of Columbia4,3421×
Vermont3,3601.33×
Alaska3,1031.01×
South Dakota3,0520.92×
Delaware2,7430.69×
North Dakota2,3520.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stoneware audience
BrandAffinityCategory
Product design3.54×Business & Career
Hebe8.1×Home & Garden
UK garage5.41×Music & Radio
Janitor5.15×Home & Garden
South Asian cuisine5.01×Food & Beverages
Electrolyte1.99×Health
Women's empowerment1.56×Politics & Society
Isometric exercise3.14×Sports
Stamp collecting1.51×Home & Garden
nbc chicago1.67×Movies & TV
Laneige1.62×Beauty & Wellness
Layne Staley1.73×Music & Radio
Community engagement3.6×Politics & Society
Voltron: Legendary Defender4.19×Movies & TV
Brunello Cucinelli1.94×Fashion & Accessoires
Solo climbing1.59×Sports
Ludo (board game)2.34×Games
Enrique Hernández (baseball)2.83×Sports
New Era (Namibia)1.51×News
Rich Eisen2.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stoneware audience
TraitClusterScore
Design AffinityPREMIUM3.53
DIY MentalityTHRILL1.84
Community OrientationOPEN1.69
Urban LifestyleOPEN1.66
IndulgenceJOY1.47
IndividualismJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Stoneware
CountryShare
United States50.0%
United Kingdom8.8%
Italy7.6%

See Stoneware audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Stoneware have in United States?

Stoneware has an estimated audience of 1,439,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Stoneware fans?

81.5% of Stoneware fans are female, 18.5% are male, with an average age of 44.5 years.

Which brands do Stoneware fans like most?

Stoneware fans show strongest brand affinity for Product design (3.54×), Hebe (8.1×), and UK garage (5.41×) over the country average.

Where do Stoneware fans live in United States?

Stoneware fans in United States are most concentrated in California (reach 174,066), Texas (reach 117,392), and New York (reach 88,347). These three regions account for the largest share of the active audience.

What other brands do Stoneware fans also like?

Beyond Stoneware itself, the audience over-indexes on Hebe (8.1×), UK garage (5.41×), Janitor (5.15×), and South Asian cuisine (5.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stoneware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.