Sunisa Lee Audience in United States
Sunisa Lee has an estimated audience of 316,430 people in United States. 62.6% are female, 37.4% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Home staging, Elsword, Alaska, Shea Homes, Goop.
The average Sunisa Lee fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home staging, Elsword, Alaska, with strongest over-indexing on Home staging (5.43× the country average). Demographically, the Sunisa Lee audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Gymnastics
Demographics of Sunisa Lee fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 37.3 |
| Estimated audience size | 316,430 |
Audience persona
The typical Sunisa Lee fan in United States is more female, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Home staging.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,532 | 1.45× |
| Texas | 29,975 | 1.1× |
| New York | 22,651 | 1.28× |
| Florida | 19,935 | 0.93× |
| Illinois | 11,665 | 1.11× |
| Georgia | 10,825 | 1.11× |
| Pennsylvania | 10,755 | 1.01× |
| Virginia | 9,573 | 1.24× |
| New Jersey | 9,540 | 1.19× |
| North Carolina | 9,472 | 0.99× |
| Ohio | 9,301 | 0.95× |
| Minnesota | 9,193 | 2.03× |
| Michigan | 7,727 | 0.93× |
| Washington | 7,503 | 1.18× |
| Massachusetts | 7,437 | 1.19× |
| Maryland | 7,095 | 1.3× |
| Arizona | 6,219 | 0.96× |
| Tennessee | 5,571 | 0.88× |
| Wisconsin | 5,237 | 1.1× |
| Indiana | 5,097 | 0.88× |
| Colorado | 4,860 | 0.97× |
| Missouri | 4,433 | 0.87× |
| Alabama | 4,264 | 0.96× |
| South Carolina | 4,210 | 0.88× |
| Louisiana | 3,657 | 0.9× |
| Connecticut | 3,268 | 1.03× |
| Nevada | 3,212 | 1.05× |
| Oregon | 3,136 | 0.86× |
| Utah | 2,939 | 1.04× |
| Hawaii | 2,929 | 2.15× |
| Kentucky | 2,776 | 0.7× |
| Oklahoma | 2,688 | 0.76× |
| Iowa | 2,570 | 0.99× |
| Kansas | 2,055 | 0.82× |
| Mississippi | 1,996 | 0.77× |
| Arkansas | 1,992 | 0.76× |
| New Mexico | 1,420 | 0.89× |
| Washington, District of Columbia | 1,345 | 1.41× |
| Nebraska | 1,320 | 0.83× |
| Idaho | 1,189 | 0.75× |
| New Hampshire | 1,047 | 0.84× |
| Maine | 1,013 | 0.89× |
| Rhode Island | 865 | 0.86× |
| West Virginia | 853 | 0.58× |
| Delaware | 791 | 0.91× |
| South Dakota | 732 | 1× |
| North Dakota | 600 | 0.92× |
| Montana | 600 | 0.68× |
| Vermont | 483 | 0.87× |
| Alaska | 457 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home staging | 5.43× | Home & Garden |
| Elsword | 16.3× | Games |
| Alaska | 1.62× | Travel & Leisure |
| Shea Homes | 15.11× | Home & Garden |
| Goop | 4× | Internet & Social Media |
| UK garage | 3.67× | Music & Radio |
| Governor of Michigan | 4.91× | Politics & Society |
| JDSU | 1.94× | Business & Career |
| Historic site | 2.68× | Arts & Culture |
| Monogram | 2.26× | Home & Garden |
| Nebraska | 1.57× | Travel & Leisure |
| Tezz | 4.07× | Movies & TV |
| Grinch | 2.29× | Movies & TV |
| Wok | 3.62× | Food & Beverages |
| Hibachi | 3.86× | Food & Beverages |
| Hipster | 4.62× | Politics & Society |
| Google Home | 3.09× | Technology & Electronics |
| Fairy godmother | 3.56× | Literature |
| Mathcore | 3.82× | Music & Radio |
| Staycation | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.24 |
| Extroversion | THRILL | 1.18 |
| Sustainability | BALANCE | 1.15 |
| Community Orientation | OPEN | 1.13 |
| Social Media Usage | JOY | 1.12 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| China | 10.8% |
| Philippines | 6.0% |
See Sunisa Lee audiences in other countries
More Gymnastics audiences in United States
- Simone Biles (4,909,254)
- Shawn Johnson (800,182)
- Gabby Douglas (520,421)
- McKayla Maroney (442,672)
- Brian Ortega (374,885)
Frequently asked questions
How many fans does Sunisa Lee have in United States?
Sunisa Lee has an estimated audience of 316,430 people in United States, concentrated in California and Texas.
What is the gender split and age of Sunisa Lee fans?
62.6% of Sunisa Lee fans are female, 37.4% are male, with an average age of 37.3 years.
Which brands do Sunisa Lee fans like most?
Sunisa Lee fans show strongest brand affinity for Home staging (5.43×), Elsword (16.3×), and Alaska (1.62×) over the country average.
Where do Sunisa Lee fans live in United States?
Sunisa Lee fans in United States are most concentrated in California (reach 50,532), Texas (reach 29,975), and New York (reach 22,651). These three regions account for the largest share of the active audience.
What other brands do Sunisa Lee fans also like?
Beyond Sunisa Lee itself, the audience over-indexes on Elsword (16.3×), Alaska (1.62×), Shea Homes (15.11×), and Goop (4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sunisa Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.