Sunisa Lee Audience in United States

Sunisa Lee has an estimated audience of 316,430 people in United States. 62.6% are female, 37.4% are male, average age 37.3. Top regions: California, Texas, New York. Top brand affinities: Simone Biles, Lindsey Vonn, Google Maps, Indeed.com, Capital One.

The average Sunisa Lee fan in United States is 37.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Simone Biles, Lindsey Vonn, Google Maps, with strongest over-indexing on Simone Biles (42.92× the country average). Demographically, the Sunisa Lee audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Gymnastics

Demographics of Sunisa Lee fans

Demographic split for Sunisa Lee audience in United States
MetricValue
Female62.6%
Male37.4%
Average age37.3
Estimated audience size316,430

Audience persona

The typical Sunisa Lee fan in United States is more female, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Simone Biles.

Top regions in United States

Top regions ranked by reach for Sunisa Lee in United States
RegionReachAffinity
California50,5321.45×
Texas29,9751.1×
New York22,6511.28×
Florida19,9350.93×
Illinois11,6651.11×
Georgia10,8251.11×
Pennsylvania10,7551.01×
Virginia9,5731.24×
New Jersey9,5401.19×
North Carolina9,4720.99×
Ohio9,3010.95×
Minnesota9,1932.03×
Michigan7,7270.93×
Washington7,5031.18×
Massachusetts7,4371.19×
Maryland7,0951.3×
Arizona6,2190.96×
Tennessee5,5710.88×
Wisconsin5,2371.1×
Indiana5,0970.88×
Colorado4,8600.97×
Missouri4,4330.87×
Alabama4,2640.96×
South Carolina4,2100.88×
Louisiana3,6570.9×
Connecticut3,2681.03×
Nevada3,2121.05×
Oregon3,1360.86×
Utah2,9391.04×
Hawaii2,9292.15×
Kentucky2,7760.7×
Oklahoma2,6880.76×
Iowa2,5700.99×
Kansas2,0550.82×
Mississippi1,9960.77×
Arkansas1,9920.76×
New Mexico1,4200.89×
Washington, District of Columbia1,3451.41×
Nebraska1,3200.83×
Idaho1,1890.75×
New Hampshire1,0470.84×
Maine1,0130.89×
Rhode Island8650.86×
West Virginia8530.58×
Delaware7910.91×
South Dakota7321×
North Dakota6000.92×
Montana6000.68×
Vermont4830.87×
Alaska4570.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunisa Lee audience
BrandAffinityCategory
Simone Biles42.92×Sports
Lindsey Vonn17.79×Sports
Google Maps4.82×Internet & Social Media
Indeed.com4.5×Business & Career
Capital One4.19×Business & Career
Chyler Leigh21.25×Fashion & Accessoires
Artistic gymnastics10.8×Sports
CarGurus4.62×Cars & Mobility
Kia Sportage16.3×Cars & Mobility
Autism Awareness7.19×Health
Enterprise Rent-A-Car4.57×Cars & Mobility
AccuWeather4.8×Home & Garden
Diabetes mellitus awareness4.89×Health
Singer-songwriter2.75×Music & Radio
Khan Academy5.6×Business & Career
Soylent Green20×Movies & TV
Google News3.89×News
Hair Cuttery10.85×Beauty & Wellness
Circle K4.51×Shopping
American Gods (TV series)14.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunisa Lee audience
TraitClusterScore
Sports ActivityPOWER1.24
ExtroversionTHRILL1.18
SustainabilityBALANCE1.15
Community OrientationOPEN1.13
Social Media UsageJOY1.12
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Sunisa Lee
CountryShare
United States28.0%
China10.8%
Philippines6.0%

See Sunisa Lee audiences in other countries

More Gymnastics audiences in United States

Frequently asked questions

How many fans does Sunisa Lee have in United States?

Sunisa Lee has an estimated audience of 316,430 people in United States, concentrated in California and Texas.

What is the gender split and age of Sunisa Lee fans?

62.6% of Sunisa Lee fans are female, 37.4% are male, with an average age of 37.3 years.

Which brands do Sunisa Lee fans like most?

Sunisa Lee fans show strongest brand affinity for Simone Biles (42.92×), Lindsey Vonn (17.79×), and Google Maps (4.82×) over the country average.

Where do Sunisa Lee fans live in United States?

Sunisa Lee fans in United States are most concentrated in California (reach 50,532), Texas (reach 29,975), and New York (reach 22,651). These three regions account for the largest share of the active audience.

What other brands do Sunisa Lee fans also like?

Beyond Sunisa Lee itself, the audience over-indexes on Lindsey Vonn (17.79×), Google Maps (4.82×), Indeed.com (4.5×), and Capital One (4.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunisa Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.