Rascasse Audience Intelligence

Sunisa Lee Audience in United States

A data profile of the people who buy, follow and care about Sunisa Lee in United States — modelled from more than twelve digital signal sources. Sunisa Lee has an estimated audience of 280,692 people in United States.

#8among Gymnastics in United States#12501among Person in United States#5043in Sports

The average Sunisa Lee fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Simone Biles, Lindsey Vonn, Artistic gymnastics, with strongest over-indexing on Simone Biles (50.78× the country average).

Demographically, the Sunisa Lee audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunisa Lee fan in United States is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Simone Biles.

Category: Sports · Type: Person · Subtype: Gymnastics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunisa Lee profile in United States.

Audience size
281K
in United States
Gender
57.0%♀
43.0% male
Age
37.6
average years
Country rank
#49994
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunisa Lee fans

57.0% are female, 43.0% are male, average age 37.6.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Sunisa Lee audience in United States
MetricValue
Female57.0%
Male43.0%
Average age37.6
Estimated audience size280,692
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Sunisa Lee audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Sunisa Lee audience comes from United States.

Worldwide audience distribution share by country for Sunisa Lee
CountryShare
United States25.7%
China11.7%
Philippines5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunisa Lee audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunisa Lee fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K2.14×
02Minnesota~10K2.07×
03California~50K1.42×
04Washington, District of Columbia~1K1.41×
05Maryland~7K1.31×
06New York~20K1.27×
07New Jersey~10K1.20×
08Virginia~9K1.20×
09Massachusetts~7K1.17×
10Washington~7K1.16×
11Wisconsin~5K1.10×
12Georgia~10K1.09×
13Illinois~10K1.07×
14Nevada~3K1.06×
15Texas~30K1.05×
16Connecticut~3K1.04×
17South Dakota<1K1.03×
18Utah~3K1.00×
19Pennsylvania~10K0.99×
20Alabama~4K0.99×
21Iowa~3K0.98×
22North Dakota<1K0.98×
23North Carolina~9K0.96×
24Arizona~6K0.95×
25Delaware<1K0.95×
26Colorado~5K0.94×
27Ohio~9K0.93×
28Rhode Island<1K0.93×
29Michigan~8K0.92×
30Vermont<1K0.92×
31Louisiana~4K0.91×
32New Mexico~1K0.91×
33Maine~1K0.91×
34Florida~20K0.90×
35South Carolina~4K0.89×
36Oregon~3K0.88×
37Indiana~5K0.87×
38New Hampshire~1K0.87×
39Tennessee~6K0.86×
40Missouri~4K0.86×
41Nebraska~1K0.86×
42Kansas~2K0.84×
43Mississippi~2K0.82×
44Alaska<1K0.81×
45Oklahoma~3K0.80×
46Arkansas~2K0.79×
47Idaho~1K0.78×
48Montana<1K0.76×
49Kentucky~3K0.71×
50West Virginia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Sunisa Lee, United States
0.68×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunisa Lee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunisa Lee audience
#·InterestCategoryAffinity×
01Simone BilesSports50.78×
02Soylent GreenMovies & TV20.00×
03Lindsey VonnSports19.07×
04Chyler LeighFashion & Accessoires16.75×
05Ford EverestCars & Mobility16.31×
06Artistic gymnasticsSports15.95×
07American Gods (TV series)Movies & TV14.05×
08Taye DiggsMovies & TV8.80×
09Chiwetel EjioforMovies & TV8.47×
10AcrobaticsSports6.85×
11Regina KingMovies & TV5.83×
12GymnasticsSports5.68×
13Regina HallMovies & TV4.96×
14Olympic sportsSports4.13×
15Russell WilsonSports3.83×
16Bath and BodyworksShopping2.81×
17Dance studioSports2.79×
18Discount storesShopping1.68×
19TMZInternet & Social Media1.67×
20TV talkshowsMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunisa Lee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunisa Lee audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Community OrientationOPEN1.30×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunisa Lee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunisa Lee have in United States?

Sunisa Lee has an estimated audience of 280,692 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sunisa Lee fans?

57.0% of Sunisa Lee fans are female, 43.0% are male, with an average age of 37.6 years.

03

Which brands do Sunisa Lee fans like most?

Sunisa Lee fans show strongest brand affinity for Simone Biles (50.78×), Lindsey Vonn (19.07×), and Artistic gymnastics (15.95×) over the country average.

04

Where do Sunisa Lee fans live in United States?

Sunisa Lee fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sunisa Lee fans also like?

Beyond Sunisa Lee itself, the audience over-indexes on Lindsey Vonn (19.07×), Artistic gymnastics (15.95×), Gymnastics (5.68×), and Chyler Leigh (16.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gymnastics audiences in United States

See Sunisa Lee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunisa Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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