Swift Audience in United States
Swift has an estimated audience of 1,531,811 people in United States. 34.1% are female, 65.9% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Pillow, MK, N1 road (South Africa), IS (Infinite Stratos), Flash memory.
The average Swift fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pillow, MK, N1 road (South Africa), with strongest over-indexing on Pillow (1.63× the country average). Demographically, the Swift audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Swift fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 39.1 |
| Estimated audience size | 1,531,811 |
Audience persona
The typical Swift fan in United States is more male, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 221,978 | 1.32× |
| Texas | 204,593 | 1.55× |
| New York | 108,604 | 1.27× |
| Florida | 108,399 | 1.05× |
| Illinois | 54,027 | 1.06× |
| Georgia | 49,633 | 1.05× |
| Pennsylvania | 48,990 | 0.95× |
| Virginia | 48,470 | 1.3× |
| Arizona | 46,222 | 1.48× |
| North Carolina | 42,858 | 0.93× |
| New Jersey | 41,617 | 1.07× |
| Ohio | 38,937 | 0.83× |
| Washington | 38,445 | 1.25× |
| Michigan | 35,678 | 0.89× |
| Massachusetts | 32,766 | 1.09× |
| Colorado | 28,206 | 1.17× |
| Alabama | 28,145 | 1.32× |
| Missouri | 28,043 | 1.14× |
| Maryland | 27,378 | 1.04× |
| Tennessee | 26,189 | 0.85× |
| Nevada | 25,435 | 1.72× |
| Indiana | 24,662 | 0.88× |
| Oregon | 24,238 | 1.38× |
| Minnesota | 22,777 | 1.04× |
| South Carolina | 19,759 | 0.86× |
| Wisconsin | 18,293 | 0.79× |
| Louisiana | 17,758 | 0.9× |
| Connecticut | 16,782 | 1.09× |
| Kentucky | 16,261 | 0.85× |
| Oklahoma | 15,482 | 0.91× |
| Kansas | 14,953 | 1.24× |
| Utah | 14,652 | 1.07× |
| Arkansas | 11,262 | 0.89× |
| Mississippi | 10,723 | 0.85× |
| Iowa | 10,627 | 0.84× |
| Nebraska | 7,348 | 0.96× |
| Washington, District of Columbia | 6,404 | 1.39× |
| New Mexico | 6,375 | 0.83× |
| Idaho | 6,356 | 0.83× |
| Hawaii | 5,378 | 0.82× |
| New Hampshire | 4,832 | 0.8× |
| West Virginia | 4,618 | 0.65× |
| Rhode Island | 4,229 | 0.87× |
| Alaska | 4,044 | 1.23× |
| Maine | 3,933 | 0.72× |
| Delaware | 3,413 | 0.81× |
| Montana | 3,007 | 0.71× |
| Vermont | 2,266 | 0.84× |
| South Dakota | 2,190 | 0.62× |
| North Dakota | 1,936 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.63× | Home & Garden |
| MK | 2.44× | Music & Radio |
| N1 road (South Africa) | 2.09× | Travel & Leisure |
| IS (Infinite Stratos) | 1.65× | Literature |
| Flash memory | 1.69× | Technology & Electronics |
| ABC 7 Chicago | 1.73× | Movies & TV |
| WESH | 1.84× | Movies & TV |
| Northrop Grumman | 2.37× | Business & Career |
| WSVN | 2.39× | Movies & TV |
| County council | 1.64× | Politics & Society |
| WFTV | 1.58× | Movies & TV |
| Irrigation sprinkler | 2.54× | Home & Garden |
| Julio Cesar Chavez Jr. | 1.58× | Sports |
| Oliver Platt | 1.76× | Movies & TV |
| Better Off Dead (film) | 2.1× | Movies & TV |
| Grover Cleveland | 1.51× | Politics & Society |
| Jonah | 2.2× | |
| Title Nine | 1.56× | Fashion & Accessoires |
| Iyanla Vanzant | 1.92× | Business & Career |
| Fernando Valenzuela | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.59 |
| Indulgence | JOY | 1.3 |
| Convenience Orientation | PREMIUM | 1.2 |
| Spirituality | BALANCE | 1.16 |
| Urban Lifestyle | OPEN | 1.16 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| United Kingdom | 8.8% |
| Canada | 4.9% |
See Swift audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Swift have in United States?
Swift has an estimated audience of 1,531,811 people in United States, concentrated in California and Texas.
What is the gender split and age of Swift fans?
34.1% of Swift fans are female, 65.9% are male, with an average age of 39.1 years.
Which brands do Swift fans like most?
Swift fans show strongest brand affinity for Pillow (1.63×), MK (2.44×), and N1 road (South Africa) (2.09×) over the country average.
Where do Swift fans live in United States?
Swift fans in United States are most concentrated in California (reach 221,978), Texas (reach 204,593), and New York (reach 108,604). These three regions account for the largest share of the active audience.
What other brands do Swift fans also like?
Beyond Swift itself, the audience over-indexes on MK (2.44×), N1 road (South Africa) (2.09×), IS (Infinite Stratos) (1.65×), and Flash memory (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.