Taylor Hawkins Audience in United States

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Taylor Hawkins has an estimated audience of 560,358 people in United States. 33.5% are female, 66.5% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Winemaking, Ayrton Senna, Temple Grandin, Ironmongery.

The average Taylor Hawkins fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Winemaking, Ayrton Senna, with strongest over-indexing on Dog breed (1.56× the country average). Demographically, the Taylor Hawkins audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Taylor Hawkins fans

Demographic split for Taylor Hawkins audience in United States
MetricValue
Female33.5%
Male66.5%
Average age37.9
Estimated audience size560,358

Audience persona

The typical Taylor Hawkins fan in United States is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Taylor Hawkins in United States
RegionReachAffinity
California78,3791.27×
Texas44,0840.92×
Florida33,8250.89×
New York29,0830.93×
Pennsylvania20,3371.08×
Illinois18,8691.01×
Ohio18,1791.05×
North Carolina16,1020.95×
Arizona15,0051.31×
Georgia14,6450.85×
Washington14,5981.3×
Michigan13,8900.95×
New Jersey13,4110.94×
Virginia11,9810.88×
Massachusetts11,6491.06×
Tennessee11,2321×
Colorado10,6201.2×
Indiana9,8900.97×
Missouri8,8520.98×
Oregon8,7591.36×
Wisconsin8,7251.03×
Minnesota8,7071.08×
Alabama8,2621.06×
Maryland7,4200.77×
South Carolina7,1860.85×
Kentucky7,0501×
Louisiana6,3330.88×
Oklahoma6,3021.01×
Connecticut5,6691.01×
Utah5,5301.1×
Nevada5,4671.01×
Iowa4,2540.92×
Kansas4,1620.94×
Arkansas4,1070.89×
Mississippi3,3030.72×
Idaho3,2121.14×
Hawaii2,8351.18×
New Mexico2,5850.92×
Nebraska2,5550.91×
West Virginia2,5040.96×
New Hampshire2,3531.07×
Maine2,1741.08×
Montana1,8371.18×
Rhode Island1,7931.01×
Alaska1,4111.18×
Delaware1,2440.8×
South Dakota1,2140.94×
Washington, District of Columbia1,1730.7×
North Dakota1,0520.91×
Vermont9530.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taylor Hawkins audience
BrandAffinityCategory
Dog breed1.56×Pets & Animals
Winemaking2.02×Food & Beverages
Ayrton Senna3.29×Sports
Temple Grandin1.61×Literature
Ironmongery1.79×Home & Garden
Assassin's Creed: Revelations1.51×Games
Riffle5.02×Politics & Society
Pendleton, Oregon1.9×Travel & Leisure
John Stuart Mill1.89×Politics & Society
Newtown, Bucks County, Pennsylvania2.14×Travel & Leisure
CAD/CAM dentistry1.51×Health
Davos1.54×Travel & Leisure
Assassin's Creed II: Discovery3.89×Games
Minestrone2.3×Food & Beverages
Perris, California1.55×Travel & Leisure
Assassin's Creed III2.42×Games
President of Iraq2.09×Politics & Society
Abstract algebra1.96×
The Elder Scrolls IV: Knights of the Nine1.8×Games
Keynote (presentation software)1.53×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taylor Hawkins audience
TraitClusterScore
Early Adopter MentalityPOWER1.07
Social Media UsageJOY1.06
Pet OwnershipJOY1.05
IndividualismJOY1.03
TraditionCONSERVATISM1.02
LGBTQ+ IdentityOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Taylor Hawkins
CountryShare
United States50.4%
United Kingdom12.0%
Germany11.8%

See Taylor Hawkins audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Taylor Hawkins have in United States?

Taylor Hawkins has an estimated audience of 560,358 people in United States, concentrated in California and Texas.

What is the gender split and age of Taylor Hawkins fans?

33.5% of Taylor Hawkins fans are female, 66.5% are male, with an average age of 37.9 years.

Which brands do Taylor Hawkins fans like most?

Taylor Hawkins fans show strongest brand affinity for Dog breed (1.56×), Winemaking (2.02×), and Ayrton Senna (3.29×) over the country average.

Where do Taylor Hawkins fans live in United States?

Taylor Hawkins fans in United States are most concentrated in California (reach 78,379), Texas (reach 44,084), and Florida (reach 33,825). These three regions account for the largest share of the active audience.

What other brands do Taylor Hawkins fans also like?

Beyond Taylor Hawkins itself, the audience over-indexes on Winemaking (2.02×), Ayrton Senna (3.29×), Temple Grandin (1.61×), and Ironmongery (1.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Hawkins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.