The Avett Brothers Audience in United States

The Avett Brothers logo

The Avett Brothers has an estimated audience of 674,566 people in United States. 51.0% are female, 49.0% are male, average age 43.1. Top regions: North Carolina, California, New York. Top brand affinities: Goop, Elsword, Yahoo Sports Fantasy, REC TEC Grills, Dog breed.

The average The Avett Brothers fan in United States is 43.1 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, New York. Top brand affinities include Goop, Elsword, Yahoo Sports Fantasy, with strongest over-indexing on Goop (12.28× the country average). Demographically, the The Avett Brothers audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Avett Brothers fans

Demographic split for The Avett Brothers audience in United States
MetricValue
Female51.0%
Male49.0%
Average age43.1
Estimated audience size674,566

Audience persona

The typical The Avett Brothers fan in United States is balanced, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for The Avett Brothers in United States
RegionReachAffinity
North Carolina51,4402.53×
California44,7660.6×
New York43,6821.16×
Texas35,2400.61×
Florida31,1420.68×
Ohio23,5431.13×
Pennsylvania21,0930.93×
Colorado19,5451.84×
Illinois17,4950.78×
Georgia17,1730.83×
Virginia15,7950.96×
Tennessee15,5651.15×
Minnesota14,9541.55×
Michigan13,9960.79×
Indiana13,3381.08×
Wisconsin13,2981.31×
Missouri12,4841.15×
South Carolina12,3941.22×
Massachusetts11,9040.9×
Washington11,6350.86×
New Jersey10,6600.62×
Kentucky10,6271.26×
Oregon10,6061.37×
Iowa9,6601.74×
Oklahoma9,2581.24×
Arizona9,0120.65×
Maryland8,4900.73×
Connecticut7,8521.16×
Alabama7,7030.82×
Arkansas7,3711.33×
Louisiana6,6680.77×
Kansas4,6360.87×
Utah4,6170.76×
Idaho3,9281.16×
New Mexico3,3751×
Nebraska3,2990.98×
New Hampshire3,1931.2×
Mississippi2,9110.52×
Maine2,7581.14×
Nevada2,6590.41×
Montana2,5371.36×
West Virginia2,3160.74×
Washington, District of Columbia1,8540.91×
Rhode Island1,8350.85×
Vermont1,4711.24×
South Dakota1,3230.85×
Delaware1,2910.69×
North Dakota1,0850.78×
Wyoming9560.96×
Hawaii8290.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Avett Brothers audience
BrandAffinityCategory
Goop12.28×Internet & Social Media
Elsword27.27×Games
Yahoo Sports Fantasy11.66×
REC TEC Grills29.83×Sports
Dog breed1.76×Pets & Animals
JibJab8.42×Internet & Social Media
Governor of Michigan8.43×Politics & Society
Product design2.19×Business & Career
KiwiCo7.58×Kids & Family
Grinch4.36×Movies & TV
Sinaloa3.89×Travel & Leisure
Alaska1.76×Travel & Leisure
Vocal harmony4.52×Music & Radio
Gift registry12.21×Kids & Family
Cass County, Missouri9.23×Travel & Leisure
Wok6.07×Food & Beverages
TV Fanatic9.81×Movies & TV
Vickie Guerrero12.52×Business & Career
Scratching post7.68×Pets & Animals
Palestine Polytechnic University16.35×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Avett Brothers audience
TraitClusterScore
SustainabilityBALANCE1.85
TraditionCONSERVATISM1.58
Design AffinityPREMIUM1.4
Community OrientationOPEN1.35
Sports ActivityPOWER1.33
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for The Avett Brothers
CountryShare
United States85.1%
United Kingdom2.6%
Canada2.4%

See The Avett Brothers audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Avett Brothers have in United States?

The Avett Brothers has an estimated audience of 674,566 people in United States, concentrated in North Carolina and California.

What is the gender split and age of The Avett Brothers fans?

51.0% of The Avett Brothers fans are female, 49.0% are male, with an average age of 43.1 years.

Which brands do The Avett Brothers fans like most?

The Avett Brothers fans show strongest brand affinity for Goop (12.28×), Elsword (27.27×), and Yahoo Sports Fantasy (11.66×) over the country average.

Where do The Avett Brothers fans live in United States?

The Avett Brothers fans in United States are most concentrated in North Carolina (reach 51,440), California (reach 44,766), and New York (reach 43,682). These three regions account for the largest share of the active audience.

What other brands do The Avett Brothers fans also like?

Beyond The Avett Brothers itself, the audience over-indexes on Elsword (27.27×), Yahoo Sports Fantasy (11.66×), REC TEC Grills (29.83×), and Dog breed (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Avett Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.