A data profile of the people who buy, follow and care about The Bucket List in United States — modelled from more than twelve digital signal sources. The Bucket List has an estimated audience of 644,227 people in United States.
The average The Bucket List fan in United States is 43.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Casey Affleck, Christopher Lloyd, Sally Field, with strongest over-indexing on Casey Affleck (91.78× the country average).
Demographically, the The Bucket List audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Bucket List fan in United States is more female, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Casey Affleck.
The key figures that characterise the The Bucket List profile in United States.
65.2% are female, 34.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 43.1 |
| Estimated audience size | 644,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide The Bucket List audience comes from United States.
| Country | Share |
|---|---|
| United States | 32.9% |
| United Kingdom | 9.5% |
| Italy | 6.3% |
Where the The Bucket List audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arkansas | ~6K | 1.18× | |
| 02 | Utah | ~7K | 1.17× | |
| 03 | Idaho | ~4K | 1.15× | |
| 04 | Montana | ~2K | 1.14× | |
| 05 | North Dakota | ~2K | 1.13× | |
| 06 | Kansas | ~6K | 1.10× | |
| 07 | Wisconsin | ~10K | 1.09× | |
| 08 | Oregon | ~8K | 1.09× | |
| 09 | Colorado | ~10K | 1.08× | |
| 10 | Iowa | ~6K | 1.08× | |
| 11 | Indiana | ~10K | 1.07× | |
| 12 | Missouri | ~10K | 1.07× | |
| 13 | South Dakota | ~2K | 1.07× | |
| 14 | Minnesota | ~10K | 1.06× | |
| 15 | West Virginia | ~3K | 1.06× | |
| 16 | Nebraska | ~3K | 1.05× | |
| 17 | Kentucky | ~8K | 1.04× | |
| 18 | Oklahoma | ~7K | 1.04× | |
| 19 | New Mexico | ~3K | 1.04× | |
| 20 | Alaska | ~1K | 1.04× | |
| 21 | Vermont | ~1K | 1.04× | |
| 22 | New Hampshire | ~3K | 1.02× | |
| 23 | Maine | ~2K | 1.02× | |
| 24 | Ohio | ~20K | 1.00× | |
| 25 | Michigan | ~20K | 1.00× | |
| 26 | Washington | ~10K | 0.99× | |
| 27 | Arizona | ~10K | 0.98× | |
| 28 | North Carolina | ~20K | 0.97× | |
| 29 | Tennessee | ~10K | 0.97× | |
| 30 | Alabama | ~9K | 0.97× | |
| 31 | California | ~70K | 0.96× | |
| 32 | Pennsylvania | ~20K | 0.96× | |
| 33 | Hawaii | ~3K | 0.96× | |
| 34 | Illinois | ~20K | 0.95× | |
| 35 | Texas | ~50K | 0.94× | |
| 36 | Rhode Island | ~2K | 0.94× | |
| 37 | New York | ~30K | 0.92× | |
| 38 | Massachusetts | ~10K | 0.92× | |
| 39 | South Carolina | ~9K | 0.92× | |
| 40 | Connecticut | ~6K | 0.92× | |
| 41 | Nevada | ~6K | 0.92× | |
| 42 | Florida | ~40K | 0.91× | |
| 43 | Mississippi | ~5K | 0.91× | |
| 44 | New Jersey | ~10K | 0.90× | |
| 45 | Virginia | ~10K | 0.90× | |
| 46 | Louisiana | ~7K | 0.88× | |
| 47 | Delaware | ~2K | 0.88× | |
| 48 | Maryland | ~9K | 0.85× | |
| 49 | Georgia | ~20K | 0.82× | |
| 50 | Washington, District of Columbia | ~2K | 0.80× |
The strongest cross-interests of the The Bucket List audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Casey Affleck | Movies & TV | 91.78× | ||
| 02 | Christopher Lloyd | Movies & TV | 44.44× | ||
| 03 | Sally Field | Movies & TV | 35.51× | ||
| 04 | Jason Segel | Movies & TV | 34.90× | ||
| 05 | Taron Egerton | Movies & TV | 30.74× | ||
| 06 | Lily Tomlin | Movies & TV | 20.66× | ||
| 07 | Josh Duhamel | Fashion & Accessoires | 20.00× | ||
| 08 | Band of Brothers | Movies & TV | 19.85× | ||
| 09 | Sophia Bush | Movies & TV | 19.54× | ||
| 10 | Oblivion (2013 film) | Movies & TV | 17.57× | ||
| 11 | Michelle Monaghan | Movies & TV | 15.54× | ||
| 12 | Dakota Johnson | Movies & TV | 11.74× | ||
| 13 | Damian Lewis | Movies & TV | 11.48× | ||
| 14 | Almost Famous | Movies & TV | 11.22× | ||
| 15 | Helen Mirren | Movies & TV | 9.88× | ||
| 16 | Diane Keaton | Movies & TV | 8.95× | ||
| 17 | William Shatner | Movies & TV | 8.39× | ||
| 18 | Good Will Hunting | Movies & TV | 8.12× | ||
| 19 | Morena Baccarin | Movies & TV | 8.11× | ||
| 20 | Jane Fonda | Movies & TV | 7.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.66× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.81× | |
| Pet Ownership | JOY | 0.82× |
The Bucket List has an estimated audience of 644,227 people in United States, concentrated in California and Texas.
65.2% of The Bucket List fans are female, 34.8% are male, with an average age of 43.1 years.
The Bucket List fans show strongest brand affinity for Casey Affleck (91.78×), Christopher Lloyd (44.44×), and Sally Field (35.51×) over the country average.
The Bucket List fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond The Bucket List itself, the audience over-indexes on Christopher Lloyd (44.44×), Sally Field (35.51×), Taron Egerton (30.74×), and Jason Segel (34.9×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Bucket List. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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