The Salt Lake Tribune Audience in United States

The Salt Lake Tribune logo

The Salt Lake Tribune has an estimated audience of 354,233 people in United States. 53.3% are female, 46.7% are male, average age 45.0. Top regions: Utah, California, Arizona. Top brand affinities: Elsword, Hebe, Zoo Tycoon (series), Product design, Pro-Ject.

The average The Salt Lake Tribune fan in United States is 45.0 years old, balanced, and lives primarily in Utah. The audience is concentrated in Utah, California, Arizona. Top brand affinities include Elsword, Hebe, Zoo Tycoon (series), with strongest over-indexing on Elsword (20× the country average). Demographically, the The Salt Lake Tribune audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Salt Lake Tribune fans

Demographic split for The Salt Lake Tribune audience in United States
MetricValue
Female53.3%
Male46.7%
Average age45.0
Estimated audience size354,233

Audience persona

The typical The Salt Lake Tribune fan in United States is balanced, around 45.0 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for The Salt Lake Tribune in United States
RegionReachAffinity
Utah81,09625.56×
California7,2180.19×
Arizona4,3450.6×
Washington3,6740.52×
Texas3,3710.11×
New York2,8690.14×
Missouri2,7870.49×
Idaho2,7841.57×
Florida2,4980.1×
Nevada2,4920.73×
Colorado1,4660.26×
Mississippi1,4610.5×
Illinois1,4550.12×
Virginia1,4110.16×
Oregon1,3490.33×
Pennsylvania1,3060.11×
Louisiana1,2990.28×
Arkansas1,2980.44×
Oklahoma1,2690.32×
Kentucky1,2490.28×
New Jersey1,2450.14×
Alabama1,2090.24×
North Carolina1,2090.11×
Indiana1,2070.19×
West Virginia1,2060.73×
Alaska1,2031.59×
Georgia1,1990.11×
Michigan1,1980.13×
Tennessee1,1520.16×
South Carolina1,1430.21×
Connecticut1,1330.32×
Ohio1,1180.1×
Kansas1,1140.4×
Hawaii1,0640.7×
Iowa1,0570.36×
Massachusetts1,0540.15×
Montana1,0491.07×
South Dakota1,0351.26×
Wisconsin1,0220.19×
Maryland1,0140.17×
North Dakota1,0081.39×
New Hampshire9940.71×
Minnesota9890.19×
Wyoming9751.86×
Nebraska9730.55×
New Mexico9680.54×
Rhode Island9590.85×
Maine9590.76×
Vermont9441.52×
Delaware8590.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Salt Lake Tribune audience
BrandAffinityCategory
Elsword20×Games
Hebe7.12×Home & Garden
Zoo Tycoon (series)20×Games
Product design1.87×Business & Career
Pro-Ject3.17×Music & Radio
Stamp collecting3.48×Home & Garden
Kendra Scott1.78×Fashion & Accessoires
Buying and Selling Real Estate4.26×Home & Garden
Home staging2.56×Home & Garden
HydraFacial3.16×Beauty & Wellness
Necktie1.96×Fashion & Accessoires
MK1.53×Music & Radio
UK garage1.92×Music & Radio
Corona (band)1.9×Music & Radio
Atkins diet1.72×Health
La Opinión2.24×News
Hayward, California3.36×Travel & Leisure
Jeep Wagoneer1.76×Cars & Mobility
Kento Yamazaki3.32×Movies & TV
WESH 2 News1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Salt Lake Tribune audience
TraitClusterScore
SustainabilityBALANCE1.48
PatriotismCONSERVATISM1.33
Risk AppetiteTHRILL1.28
LGBTQ+ IdentityOPEN1.26
Early Adopter MentalityPOWER1.23
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for The Salt Lake Tribune
CountryShare
United States99.7%
Germany0.2%
Italy0.1%

See The Salt Lake Tribune audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Salt Lake Tribune have in United States?

The Salt Lake Tribune has an estimated audience of 354,233 people in United States, concentrated in Utah and California.

What is the gender split and age of The Salt Lake Tribune fans?

53.3% of The Salt Lake Tribune fans are female, 46.7% are male, with an average age of 45.0 years.

Which brands do The Salt Lake Tribune fans like most?

The Salt Lake Tribune fans show strongest brand affinity for Elsword (20×), Hebe (7.12×), and Zoo Tycoon (series) (20×) over the country average.

Where do The Salt Lake Tribune fans live in United States?

The Salt Lake Tribune fans in United States are most concentrated in Utah (reach 81,096), California (reach 7,218), and Arizona (reach 4,345). These three regions account for the largest share of the active audience.

What other brands do The Salt Lake Tribune fans also like?

Beyond The Salt Lake Tribune itself, the audience over-indexes on Hebe (7.12×), Zoo Tycoon (series) (20×), Product design (1.87×), and Pro-Ject (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Salt Lake Tribune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.