The Score Audience in United States
The Score has an estimated audience of 442,478 people in United States. 57.5% are female, 42.5% are male, average age 33.7. Top brand affinities: Newtown, Bucks County, Pennsylvania, Bullion, Dog breed, Keene, New Hampshire, Home construction.
Top brand affinities include Newtown, Bucks County, Pennsylvania, Bullion, Dog breed, with strongest over-indexing on Newtown, Bucks County, Pennsylvania (50.12× the country average). Demographically, the The Score audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of The Score fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 33.7 |
| Estimated audience size | 442,478 |
Audience persona
The typical The Score fan in United States is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Newtown, Bucks County, Pennsylvania.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Newtown, Bucks County, Pennsylvania | 50.12× | Travel & Leisure |
| Bullion | 19.39× | Business & Career |
| Dog breed | 2.43× | Pets & Animals |
| Keene, New Hampshire | 32.51× | Travel & Leisure |
| Home construction | 2.33× | Home & Garden |
| Elsword | 26.33× | Games |
| JibJab | 7.65× | Internet & Social Media |
| Gift registry | 16.43× | Kids & Family |
| Guy Fieri | 4.76× | Movies & TV |
| Goop | 6.33× | Internet & Social Media |
| Combat sport | 1.88× | Sports |
| Fantasy Football | 14.47× | Internet & Social Media |
| Grinch | 4.6× | Movies & TV |
| Tezz | 8.13× | Movies & TV |
| Cass County, Missouri | 10.94× | Travel & Leisure |
| Vickie Guerrero | 16.59× | Business & Career |
| Home Delivery | 3.15× | Food & Beverages |
| Yahoo Sports Fantasy | 7.09× | |
| Celtic mythology | 9.4× | Arts & Culture |
| Israel | 1.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.42 |
| Sustainability | BALANCE | 1.36 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Early Adopter Mentality | POWER | 1.3 |
| Mindfulness | BALANCE | 1.21 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 30.6% |
| United States | 30.1% |
| Italy | 7.5% |
See The Score audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Score. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.