The Score Audience in United States
The Score has an estimated audience of 442,478 people in United States. 57.5% are female, 42.5% are male, average age 33.7. Top brand affinities: Imagine Dragons, Ozzy Osbourne, Leighton Meester, Sabrina Carpenter, Kia Sportage.
Top brand affinities include Imagine Dragons, Ozzy Osbourne, Leighton Meester, with strongest over-indexing on Imagine Dragons (50.12× the country average). Demographically, the The Score audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of The Score fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 33.7 |
| Estimated audience size | 442,478 |
Audience persona
The typical The Score fan in United States is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for Imagine Dragons.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Imagine Dragons | 50.12× | Music & Radio |
| Ozzy Osbourne | 17.32× | Music & Radio |
| Leighton Meester | 29.99× | Movies & TV |
| Sabrina Carpenter | 9.08× | Music & Radio |
| Kia Sportage | 26.33× | Cars & Mobility |
| Gorillaz | 16.59× | Music & Radio |
| Beetlejuice | 4.59× | Movies & TV |
| Slipknot (band) | 16.43× | Music & Radio |
| OneRepublic | 47.93× | Music & Radio |
| Björk | 18.43× | Music & Radio |
| Capital One | 3.21× | Business & Career |
| Google Maps | 3.13× | Internet & Social Media |
| Kelly Osbourne | 7.76× | Music & Radio |
| Indeed.com | 3.18× | Business & Career |
| Travis Barker | 14.85× | Music & Radio |
| Bebe Rexha | 18.78× | Music & Radio |
| Goo Goo Dolls | 15.71× | Music & Radio |
| Placebo (band) | 33.74× | Music & Radio |
| Greta Van Fleet | 22.16× | Music & Radio |
| Deftones | 13.7× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.42 |
| Sustainability | BALANCE | 1.36 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Early Adopter Mentality | POWER | 1.3 |
| Mindfulness | BALANCE | 1.21 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 30.6% |
| United States | 30.1% |
| Italy | 7.5% |
See The Score audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Score. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.