Rascasse Audience Intelligence

The Score Audience in United States

A data profile of the people who buy, follow and care about The Score in United States — modelled from more than twelve digital signal sources. The Score has an estimated audience of 568,413 people in United States.

#737among Singer-songwriter in United States#8123among Person in United States#4696in Music & Radio

The average The Score fan in United States is 36.5 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, New York.

Top brand affinities include Imagine Dragons, Leighton Meester, Sabrina Carpenter, with strongest over-indexing on Imagine Dragons (60.18× the country average).

Demographically, the The Score audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Score fan in United States is more female, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Imagine Dragons.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Score profile in United States.

Audience size
568K
in United States
Gender
55.8%♀
44.2% male
Age
36.5
average years
Country rank
#33947
Person in United States
Fig. 01

Search interest · 12-month trend

+109%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Score fans

55.8% are female, 44.2% are male, average age 36.5.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for The Score audience in United States
MetricValue
Female55.8%
Male44.2%
Average age36.5
Estimated audience size568,413
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the The Score audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

30.9%

of the worldwide The Score audience comes from United States.

Worldwide audience distribution share by country for The Score
CountryShare
United States30.9%
Canada25.8%
Italy11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Score audience in United States is strongest.

Fig. 05

Top regions by affinity

The Score fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~50K4.15×
02Mississippi~6K1.44×
03New York~40K1.39×
04New Jersey~20K1.38×
05Hawaii~3K1.34×
06Connecticut~6K1.31×
07Illinois~20K1.30×
08Nevada~6K1.30×
09Wisconsin~8K1.17×
10Pennsylvania~20K1.14×
11Massachusetts~10K1.14×
12Arizona~10K1.10×
13Florida~30K1.08×
14Alabama~7K1.03×
15Delaware~1K1.01×
16Louisiana~6K1.00×
17Ohio~10K0.99×
18Iowa~4K0.99×
19Rhode Island~1K0.98×
20South Carolina~7K0.97×
21Montana~1K0.96×
22Minnesota~6K0.95×
23Maine~2K0.95×
24Washington, District of Columbia~1K0.94×
25Missouri~7K0.91×
26Colorado~7K0.91×
27Utah~4K0.91×
28Kansas~3K0.90×
29Nebraska~2K0.90×
30Indiana~8K0.89×
31Tennessee~8K0.88×
32South Dakota<1K0.88×
33Vermont<1K0.88×
34Georgia~10K0.87×
35New Hampshire~2K0.87×
36Alaska<1K0.86×
37North Carolina~10K0.84×
38Kentucky~5K0.84×
39North Dakota<1K0.84×
40Washington~8K0.83×
41West Virginia~2K0.82×
42Idaho~2K0.81×
43Texas~30K0.80×
44Virginia~9K0.80×
45Oklahoma~4K0.80×
46California~40K0.79×
47Maryland~6K0.79×
48Arkansas~3K0.78×
49New Mexico~2K0.74×
50Oregon~4K0.71×
Fig. 06

Affinity by region

Affinity by region — The Score, United States
0.71×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Score audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Score audience
#·InterestCategoryAffinity×
01Imagine DragonsMusic & Radio60.18×
02OneRepublicMusic & Radio47.47×
03Placebo (band)Music & Radio36.23×
04James BluntMusic & Radio22.57×
05Myles SmithMusic & Radio19.07×
06Leighton MeesterMovies & TV18.03×
07Bon IverMusic & Radio16.61×
08Goo Goo DollsMusic & Radio15.65×
09U2Music & Radio14.18×
10Limp BizkitMusic & Radio9.35×
11Black SabbathMusic & Radio8.64×
12Taron EgertonMovies & TV8.48×
13Sabrina CarpenterMusic & Radio6.57×
14Ozzy OsbourneMusic & Radio6.02×
15Kelly OsbourneMusic & Radio5.52×
16Genesis (band)Music & Radio5.36×
17MonstersMovies & TV4.68×
18Anne HathawayMovies & TV3.53×
19Ariana GrandeMusic & Radio3.30×
20SupermanMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Score audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Score audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Community OrientationOPEN1.21×
SustainabilityBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Score audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.77×
DIY MentalityTHRILL0.84×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Score have in United States?

The Score has an estimated audience of 568,413 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of The Score fans?

55.8% of The Score fans are female, 44.2% are male, with an average age of 36.5 years.

03

Which brands do The Score fans like most?

The Score fans show strongest brand affinity for Imagine Dragons (60.18×), Leighton Meester (18.03×), and Sabrina Carpenter (6.57×) over the country average.

04

Where do The Score fans live in United States?

The Score fans in United States are most concentrated in Michigan (reach ~50K), California (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Score fans also like?

Beyond The Score itself, the audience over-indexes on Leighton Meester (18.03×), Sabrina Carpenter (6.57×), OneRepublic (47.47×), and Placebo (band) (36.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See The Score audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Score. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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