The Sounds Audience in United States
The Sounds has an estimated audience of 270,259 people in United States. 59.3% are female, 40.7% are male, average age 37.4. Top brand affinities: Melanie Lynskey, Autism Awareness, Hayley Williams, Diabetes mellitus awareness, Fiona Apple.
Top brand affinities include Melanie Lynskey, Autism Awareness, Hayley Williams, with strongest over-indexing on Melanie Lynskey (43.11× the country average). Demographically, the The Sounds audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of The Sounds fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 37.4 |
| Estimated audience size | 270,259 |
Audience persona
The typical The Sounds fan in United States is more female, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Melanie Lynskey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Melanie Lynskey | 43.11× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Hayley Williams | 31.71× | Music & Radio |
| Diabetes mellitus awareness | 12.48× | Health |
| Fiona Apple | 42.88× | Music & Radio |
| Kia Sportage | 31.67× | Cars & Mobility |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Peter Dinklage | 19.5× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Savers | 12.89× | Shopping |
| M.I.A. (rapper) | 21.26× | Music & Radio |
| RocketMan | 38.3× | Movies & TV |
| Emilia Clarke | 12.23× | Movies & TV |
| Regina Spektor | 40.19× | Music & Radio |
| University of Notre Dame | 11.06× | Business & Career |
| Honda HR-V | 21.11× | Cars & Mobility |
| Modest Mouse | 31.05× | Music & Radio |
| The Kills | 25.21× | Music & Radio |
| Charles, Prince of Wales | 18.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.79 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Early Adopter Mentality | POWER | 1.58 |
| Sustainability | BALANCE | 1.53 |
| Tradition | CONSERVATISM | 1.41 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.7% |
| Sweden | 8.6% |
| United Kingdom | 3.9% |
See The Sounds audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Sounds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.