The Sounds Audience in United States
The Sounds has an estimated audience of 270,259 people in United States. 59.3% are female, 40.7% are male, average age 37.4. Top brand affinities: Dog breed, Regional styles of Mexican music, Steampunk, Wim Hof, Chromebook.
Top brand affinities include Dog breed, Regional styles of Mexican music, Steampunk, with strongest over-indexing on Dog breed (3.87× the country average). Demographically, the The Sounds audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of The Sounds fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 37.4 |
| Estimated audience size | 270,259 |
Audience persona
The typical The Sounds fan in United States is more female, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 3.87× | Pets & Animals |
| Regional styles of Mexican music | 8.64× | Music & Radio |
| Steampunk | 14.1× | Fashion & Accessoires |
| Wim Hof | 31.71× | Sports |
| Chromebook | 13.45× | Technology & Electronics |
| Guy Fieri | 8.68× | Movies & TV |
| Home construction | 3.02× | Home & Garden |
| Elsword | 31.67× | Games |
| Cass County, Missouri | 13.96× | Travel & Leisure |
| Hugh Howey | 40.19× | Literature |
| Nationality | 2.64× | Politics & Society |
| Stamp collecting | 5.51× | Home & Garden |
| Home equity | 2.22× | Home & Garden |
| Tezz | 7.83× | Movies & TV |
| Yahoo Sports Fantasy | 7.56× | |
| Home Delivery | 3.24× | Food & Beverages |
| Collectable | 1.52× | Kids & Family |
| St. Ives | 12.96× | Travel & Leisure |
| The Fillmore | 11.75× | Music & Radio |
| Fantasy Football | 11.01× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.79 |
| LGBTQ+ Identity | OPEN | 1.67 |
| Early Adopter Mentality | POWER | 1.58 |
| Sustainability | BALANCE | 1.53 |
| Tradition | CONSERVATISM | 1.41 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.7% |
| Sweden | 8.6% |
| United Kingdom | 3.9% |
See The Sounds audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Sounds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.