Rascasse Audience Intelligence

The Sounds Audience in United States

A data profile of the people who buy, follow and care about The Sounds in United States — modelled from more than twelve digital signal sources. The Sounds has an estimated audience of 586,803 people in United States.

#718among Singer-songwriter in United States#7932among Person in United States#4594in Music & Radio

The average The Sounds fan in United States is 34.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Melanie Lynskey, Peter Dinklage, Emilia Clarke, with strongest over-indexing on Melanie Lynskey (51.4× the country average).

Demographically, the The Sounds audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sounds fan in United States is more female, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Melanie Lynskey.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sounds profile in United States.

Audience size
587K
in United States
Gender
61.4%♀
38.6% male
Age
34.3
average years
Country rank
#33256
Person in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sounds fans

61.4% are female, 38.6% are male, average age 34.3.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for The Sounds audience in United States
MetricValue
Female61.4%
Male38.6%
Average age34.3
Estimated audience size586,803
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the The Sounds audience in United States
Age bracketShare%
16-1924%
20-2935%
30-3915%
40-4915%
50+10%
Fig. 04

Worldwide distribution

56.7%

of the worldwide The Sounds audience comes from United States.

Worldwide audience distribution share by country for The Sounds
CountryShare
United States56.7%
United Kingdom5.3%
Sweden5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sounds audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sounds fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K5.60×
02California~400K5.39×
03Mississippi~20K3.00×
04Florida~100K2.08×
05Tennessee~20K1.16×
06Washington~20K1.08×
07West Virginia~3K0.99×
08North Carolina~20K0.98×
09Oregon~8K0.98×
10Alaska~2K0.98×
11Alabama~10K0.95×
12Vermont~1K0.95×
13North Dakota~1K0.94×
14Arkansas~6K0.93×
15Montana~2K0.93×
16South Dakota~2K0.93×
17Oklahoma~8K0.92×
18Idaho~3K0.92×
19Maine~2K0.92×
20Missouri~10K0.91×
21Louisiana~9K0.91×
22Rhode Island~2K0.91×
23Delaware~2K0.91×
24Kentucky~8K0.90×
25New Hampshire~3K0.89×
26Utah~6K0.88×
27New Mexico~3K0.88×
28Hawaii~3K0.88×
29South Carolina~10K0.87×
30Connecticut~7K0.87×
31Washington, District of Columbia~2K0.87×
32Nevada~6K0.86×
33Nebraska~3K0.86×
34Iowa~5K0.83×
35Kansas~5K0.83×
36Colorado~10K0.82×
37Indiana~10K0.81×
38Arizona~10K0.79×
39Michigan~20K0.78×
40Virginia~10K0.78×
41Minnesota~8K0.78×
42Wisconsin~9K0.77×
43Maryland~10K0.75×
44Ohio~20K0.74×
45Illinois~20K0.73×
46Georgia~20K0.73×
47Pennsylvania~20K0.70×
48Massachusetts~10K0.70×
49New Jersey~10K0.66×
50New York~30K0.63×
Fig. 06

Affinity by region

Affinity by region — The Sounds, United States
0.63×1.00×5.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sounds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sounds audience
#·InterestCategoryAffinity×
01Melanie LynskeyMovies & TV51.40×
02Fiona AppleMusic & Radio43.03×
03Modest MouseMusic & Radio40.08×
04Regina SpektorMusic & Radio38.81×
05RocketManMovies & TV35.07×
06Peter DinklageMovies & TV31.84×
07David HockneyArts & Culture24.13×
08The KillsMusic & Radio23.02×
09Florence and the MachineMusic & Radio22.36×
10Hayley WilliamsMusic & Radio22.32×
11Melissa EtheridgeMusic & Radio21.98×
12Emilia ClarkeMovies & TV21.60×
13M.I.A. (rapper)Music & Radio20.15×
14Sour Patch KidsFood & Beverages17.11×
15FirefoxInternet & Social Media15.68×
16SaversShopping15.28×
17Ruby RoseMovies & TV14.62×
18Leighton MeesterMovies & TV14.40×
19Colin FarrellMovies & TV12.86×
20Lily AllenMusic & Radio10.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sounds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sounds audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
Urban LifestyleOPEN1.54×
ExtroversionTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sounds audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
DIY MentalityTHRILL0.73×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sounds have in United States?

The Sounds has an estimated audience of 586,803 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Sounds fans?

61.4% of The Sounds fans are female, 38.6% are male, with an average age of 34.3 years.

03

Which brands do The Sounds fans like most?

The Sounds fans show strongest brand affinity for Melanie Lynskey (51.4×), Peter Dinklage (31.84×), and Emilia Clarke (21.6×) over the country average.

04

Where do The Sounds fans live in United States?

The Sounds fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Sounds fans also like?

Beyond The Sounds itself, the audience over-indexes on Peter Dinklage (31.84×), Emilia Clarke (21.6×), Fiona Apple (43.03×), and Hayley Williams (22.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See The Sounds audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sounds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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