The Wilds Audience in United States

The Wilds logo

The Wilds has an estimated audience of 1,082,268 people in United States. 55.5% are female, 44.5% are male, average age 37.1. Top regions: Ohio, New York, California. Top brand affinities: Sinaloa, ARCO, Acoustic music, JTV (Indonesia), Fox & Friends.

The average The Wilds fan in United States is 37.1 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, New York, California. Top brand affinities include Sinaloa, ARCO, Acoustic music, with strongest over-indexing on Sinaloa (18.68× the country average). Demographically, the The Wilds audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Wilds fans

Demographic split for The Wilds audience in United States
MetricValue
Female55.5%
Male44.5%
Average age37.1
Estimated audience size1,082,268

Audience persona

The typical The Wilds fan in United States is more female, around 37.1 years old, with strong Community Orientation tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for The Wilds in United States
RegionReachAffinity
Ohio270,5998.12×
New York136,7222.26×
California88,8160.75×
Texas55,0510.59×
Florida46,6570.64×
Pennsylvania43,0391.18×
Colorado33,4721.96×
North Carolina28,0970.86×
Indiana25,5841.29×
Michigan25,3500.9×
Illinois25,3340.7×
Georgia23,4100.7×
West Virginia21,6514.3×
Virginia19,4740.74×
Kentucky18,8341.39×
Tennessee17,1800.79×
Minnesota17,0821.1×
New Jersey16,6280.6×
Massachusetts15,3550.72×
South Carolina15,1970.93×
Washington14,8300.68×
Missouri12,8180.73×
Maryland12,6920.68×
Arizona11,9010.54×
Wisconsin11,0280.68×
Oregon9,5230.77×
Alabama9,0500.6×
Oklahoma8,8340.74×
Louisiana8,5710.61×
Connecticut8,5190.78×
Utah6,4540.67×
Iowa6,0890.68×
Kansas5,9010.69×
Arkansas5,7720.65×
Mississippi5,2160.59×
Nevada5,1110.49×
New Hampshire3,6110.85×
Idaho3,4630.64×
Nebraska3,4220.63×
Maine3,1210.8×
New Mexico2,7130.5×
Rhode Island2,4370.71×
Hawaii2,3080.5×
Washington, District of Columbia2,2940.71×
Montana1,8870.63×
Delaware1,8410.62×
Vermont1,6720.88×
North Dakota1,5860.71×
South Dakota1,5260.61×
Alaska1,3710.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Wilds audience
BrandAffinityCategory
Sinaloa18.68×Travel & Leisure
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
JTV (Indonesia)1.97×
Fox & Friends1.75×Movies & TV
Overtone3.17×Beauty & Wellness
WFTS-TV1.88×Movies & TV
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
Nasal cavity2.12×Health
John Frusciante3×Music & Radio
Box lacrosse2.01×Sports
Chili con carne1.8×Food & Beverages
Dubuque, Iowa2.93×Travel & Leisure
Wow! Wow! Wubbzy!1.67×Movies & TV
Ken Griffey Jr.1.69×Sports
Leprechaun2.11×Literature
Thom Browne1.75×Fashion & Accessoires
Buenavista (Madrid)1.58×Travel & Leisure
International University of Business Agriculture and Technology1.74×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Wilds audience
TraitClusterScore
Community OrientationOPEN1.83
Design AffinityPREMIUM1.82
Family OrientationCONSERVATISM1.73
Risk AppetiteTHRILL1.65
Healthy LifestyleBALANCE1.62
DIY MentalityTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for The Wilds
CountryShare
United States90.0%
Germany4.1%
Brazil3.0%

See The Wilds audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Wilds have in United States?

The Wilds has an estimated audience of 1,082,268 people in United States, concentrated in Ohio and New York.

What is the gender split and age of The Wilds fans?

55.5% of The Wilds fans are female, 44.5% are male, with an average age of 37.1 years.

Which brands do The Wilds fans like most?

The Wilds fans show strongest brand affinity for Sinaloa (18.68×), ARCO (1.66×), and Acoustic music (2.24×) over the country average.

Where do The Wilds fans live in United States?

The Wilds fans in United States are most concentrated in Ohio (reach 270,599), New York (reach 136,722), and California (reach 88,816). These three regions account for the largest share of the active audience.

What other brands do The Wilds fans also like?

Beyond The Wilds itself, the audience over-indexes on ARCO (1.66×), Acoustic music (2.24×), JTV (Indonesia) (1.97×), and Fox & Friends (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wilds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.