Time 100 Audience in United States

Time 100 logo

Time 100 has an estimated audience of 343,819 people in United States. 55.8% are female, 44.2% are male, average age 38.9. Top regions: New York, California, Texas. Top brand affinities: Justice, Panama, Mortgage insurance, Winemaking, Monroe Carell Jr. Children's Hospital at Vanderbilt.

The average Time 100 fan in United States is 38.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Justice, Panama, Mortgage insurance, with strongest over-indexing on Justice (1.91× the country average). Demographically, the Time 100 audience skews more female with an average age of 38.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Time 100 fans

Demographic split for Time 100 audience in United States
MetricValue
Female55.8%
Male44.2%
Average age38.9
Estimated audience size343,819

Audience persona

The typical Time 100 fan in United States is more female, around 38.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Time 100 in United States
RegionReachAffinity
New York51,0312.66×
California44,0571.17×
Texas24,3130.82×
Florida17,4310.75×
Illinois12,1561.06×
New Jersey11,6011.33×
Pennsylvania10,4810.91×
Massachusetts10,1341.5×
Georgia9,1030.86×
Virginia8,4951.01×
North Carolina8,3430.81×
Ohio8,0130.76×
Michigan7,2680.81×
Maryland6,5141.1×
Missouri6,3931.15×
Washington6,1890.9×
Connecticut4,8061.39×
Indiana4,7430.76×
Tennessee4,7040.68×
Arizona4,6980.67×
Minnesota4,2010.85×
Washington, District of Columbia3,9613.83×
Colorado3,8960.72×
Kansas3,8441.42×
Kentucky3,8080.88×
Wisconsin3,7030.72×
Louisiana3,6610.83×
South Carolina3,6180.7×
Alabama2,9900.62×
Oregon2,9040.74×
Iowa2,7370.97×
Oklahoma2,3360.61×
Mississippi2,1850.77×
Arkansas2,0900.74×
Nevada2,0530.62×
Utah1,9060.62×
Nebraska1,3990.81×
Rhode Island1,3251.21×
New Hampshire1,2570.93×
Hawaii1,2240.83×
Maine1,1580.94×
New Mexico1,1140.65×
West Virginia1,1100.69×
Idaho1,0250.59×
Delaware9891.04×
South Dakota8341.05×
Alaska8311.13×
Vermont8141.35×
Montana7240.76×
North Dakota6960.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Time 100 audience
BrandAffinityCategory
Justice1.91×Politics & Society
Panama2.23×Travel & Leisure
Mortgage insurance1.77×Business & Career
Winemaking1.7×Food & Beverages
Monroe Carell Jr. Children's Hospital at Vanderbilt7.33×Travel & Leisure
Dental hygienist2.17×Health
Temple Grandin2.33×Literature
Temple Grandin2.31×Literature
Atkins diet1.51×Health
Buenavista (Madrid)2.61×Travel & Leisure
Monroe Carell Jr. Children's Hospital at Vanderbilt5.9×Travel & Leisure
Michael Jr. Comedy8.5×Movies & TV
REO Speedwagon1.99×Music & Radio
Assassin's Creed II1.87×Games
Ayrton Senna1.91×Sports
Mike Conley, Jr.1.51×Sports
Ironmongery1.77×Home & Garden
Michael Jr. Comedy4.9×Movies & TV
Nielsen Corporation2.84×Business & Career
Mad About You1.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Time 100 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.35
SustainabilityBALANCE1.19
ExtroversionTHRILL1.17
Early Adopter MentalityPOWER1.16
IndividualismJOY1.15
Design AffinityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Time 100
CountryShare
United States23.5%
Spain10.1%
Mexico9.8%

See Time 100 audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Time 100 have in United States?

Time 100 has an estimated audience of 343,819 people in United States, concentrated in New York and California.

What is the gender split and age of Time 100 fans?

55.8% of Time 100 fans are female, 44.2% are male, with an average age of 38.9 years.

Which brands do Time 100 fans like most?

Time 100 fans show strongest brand affinity for Justice (1.91×), Panama (2.23×), and Mortgage insurance (1.77×) over the country average.

Where do Time 100 fans live in United States?

Time 100 fans in United States are most concentrated in New York (reach 51,031), California (reach 44,057), and Texas (reach 24,313). These three regions account for the largest share of the active audience.

What other brands do Time 100 fans also like?

Beyond Time 100 itself, the audience over-indexes on Panama (2.23×), Mortgage insurance (1.77×), Winemaking (1.7×), and Monroe Carell Jr. Children's Hospital at Vanderbilt (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Time 100. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.