To Die For Audience in United States

To Die For has an estimated audience of 262,947 people in United States. 50.0% are female, 50.0% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Jenna Dewan, Microblogging, Singer-songwriter.

The average To Die For fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Jenna Dewan, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the To Die For audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of To Die For fans

Demographic split for To Die For audience in United States
MetricValue
Female50.0%
Male50.0%
Average age38.9
Estimated audience size262,947

Audience persona

The typical To Die For fan in United States is balanced, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for To Die For in United States
RegionReachAffinity
California42,4191.47×
Texas22,7131×
New York21,0741.43×
Florida15,9650.9×
Illinois10,2101.17×
Pennsylvania9,4621.07×
Ohio7,8180.97×
Georgia7,0060.86×
North Carolina6,9760.88×
Michigan6,9551.01×
New Jersey6,6811×
Virginia6,2810.98×
Washington6,0791.15×
Massachusetts5,7781.12×
Arizona5,5081.03×
Tennessee5,4061.02×
Indiana4,5350.94×
Oregon4,5201.5×
Colorado4,4331.07×
Missouri4,3411.02×
Minnesota4,2371.12×
Wisconsin4,2061.06×
Maryland4,0640.9×
Kentucky3,5431.07×
Louisiana3,3250.98×
South Carolina3,3140.84×
Connecticut2,8561.08×
Oklahoma2,8270.97×
Alabama2,7830.76×
Nevada2,5240.99×
Utah2,4111.02×
Iowa2,0480.95×
Arkansas1,9170.88×
Kansas1,8800.91×
Mississippi1,5480.71×
Idaho1,4101.07×
New Mexico1,4071.07×
New Hampshire1,1791.14×
West Virginia1,1420.93×
Maine1,1111.18×
Nebraska1,0540.8×
Rhode Island9361.12×
Washington, District of Columbia9311.18×
Hawaii9030.8×
Montana7130.98×
Vermont5441.18×
Delaware5280.73×
South Dakota4470.73×
Alaska4180.74×
North Dakota3830.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for To Die For audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Jenna Dewan28.52×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
The Devil Wears Prada (film)24.86×Movies & TV
Alan Tudyk20×Movies & TV
Income tax13.19×Business & Career
Koenigsegg23.19×Cars & Mobility
Melanie Lynskey16.89×Movies & TV
Night at the Museum20×Movies & TV
Whole grain12.92×Food & Beverages
Kia Sportage18.1×Cars & Mobility
Luxury Bags16.02×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Luxury Travel8.63×Travel & Leisure
Jennifer Love Hewitt7.99×Movies & TV
Elisabeth Moss10.9×Movies & TV
Max Verstappen7.99×Sports
Boston Marathon9.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by To Die For audience
TraitClusterScore
Luxury OrientationPREMIUM3.59
Pet OwnershipJOY1.45
IndulgenceJOY1.34
LGBTQ+ IdentityOPEN1.26
Quality AwarenessPREMIUM1.25
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for To Die For
CountryShare
United States43.4%
United Kingdom10.5%
Germany6.8%

See To Die For audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does To Die For have in United States?

To Die For has an estimated audience of 262,947 people in United States, concentrated in California and Texas.

What is the gender split and age of To Die For fans?

50.0% of To Die For fans are female, 50.0% are male, with an average age of 38.9 years.

Which brands do To Die For fans like most?

To Die For fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Jenna Dewan (28.52×) over the country average.

Where do To Die For fans live in United States?

To Die For fans in United States are most concentrated in California (reach 42,419), Texas (reach 22,713), and New York (reach 21,074). These three regions account for the largest share of the active audience.

What other brands do To Die For fans also like?

Beyond To Die For itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Jenna Dewan (28.52×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for To Die For. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.