Rascasse Audience Intelligence

To Die For Audience in United States

A data profile of the people who buy, follow and care about To Die For in United States — modelled from more than twelve digital signal sources. To Die For has an estimated audience of 385,001 people in United States.

#3778among Movie / TV Show / Series in United States#7797in Movies & TV

The average To Die For fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Jenna Dewan, The Devil Wears Prada (film), Alan Tudyk, with strongest over-indexing on Jenna Dewan (60.87× the country average).

Demographically, the To Die For audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical To Die For fan in United States is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Jenna Dewan.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the To Die For profile in United States.

Audience size
385K
in United States
Gender
50.0%♀
50.0% male
Age
38.9
average years
Country rank
#42467
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+193%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of To Die For viewers

50.0% are female, 50.0% are male, average age 38.9.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for To Die For audience in United States
MetricValue
Female50.0%
Male50.0%
Average age38.9
Estimated audience size385,001
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the To Die For audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

49.3%

of the worldwide To Die For audience comes from United States.

Worldwide audience distribution share by country for To Die For
CountryShare
United States49.3%
United Kingdom8.2%
Germany5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the To Die For audience in United States is strongest.

Fig. 05

Top regions by affinity

To Die For fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~4K1.44×
02New York~20K1.33×
03California~40K1.32×
04New Hampshire~1K1.19×
05Vermont<1K1.19×
06Washington, District of Columbia<1K1.17×
07Minnesota~4K1.15×
08Maine~1K1.15×
09Massachusetts~6K1.14×
10Rhode Island<1K1.13×
11Illinois~10K1.12×
12Washington~6K1.11×
13Connecticut~3K1.10×
14Wisconsin~4K1.09×
15New Mexico~1K1.09×
16Colorado~4K1.05×
17Kentucky~3K1.05×
18Idaho~1K1.04×
19Pennsylvania~9K1.03×
20Arizona~6K1.03×
21Missouri~4K1.03×
22Montana<1K1.02×
23Michigan~7K1.00×
24New Jersey~7K1.00×
25Tennessee~5K1.00×
26Oklahoma~3K0.98×
27Utah~2K0.98×
28Nevada~2K0.97×
29Virginia~6K0.96×
30Louisiana~3K0.95×
31West Virginia~1K0.95×
32Indiana~5K0.94×
33Alaska<1K0.94×
34Ohio~8K0.93×
35Iowa~2K0.93×
36Texas~20K0.92×
37Maryland~4K0.92×
38Kansas~2K0.92×
39Florida~20K0.90×
40Arkansas~2K0.90×
41North Dakota<1K0.87×
42North Carolina~7K0.86×
43Nebraska~1K0.86×
44South Dakota<1K0.86×
45Hawaii<1K0.85×
46Georgia~7K0.84×
47South Carolina~3K0.84×
48Delaware<1K0.84×
49Mississippi~2K0.78×
50Alabama~3K0.77×
Fig. 06

Affinity by region

Affinity by region — To Die For, United States
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the To Die For audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for To Die For audience
#·InterestCategoryAffinity×
01Jenna DewanMovies & TV60.87×
02The Devil Wears Prada (film)Movies & TV29.46×
03Alan TudykMovies & TV20.00×
04Melanie LynskeyMovies & TV20.00×
05KaggleTechnology & Electronics20.00×
06Night at the MuseumMovies & TV18.36×
07Kim BasingerFashion & Accessoires13.42×
08Katee SackhoffMovies & TV12.11×
09Elisabeth MossMovies & TV11.91×
10Jennifer Love HewittMovies & TV10.54×
11Joey KingMovies & TV10.33×
12Christina RicciMovies & TV8.41×
13Inglourious BasterdsMovies & TV8.22×
14Max VerstappenSports7.82×
15Dakota FanningMovies & TV7.81×
16Charli XCXMusic & Radio7.00×
17Raising Cane's Chicken FingersFood & Beverages5.20×
18Charlize TheronMovies & TV4.95×
19Antique carCars & Mobility4.75×
20Popeyes Louisiana KitchenFood & Beverages2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the To Die For audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by To Die For audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
Pet OwnershipJOY1.50×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by To Die For audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.92×
DIY MentalityTHRILL0.92×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does To Die For have in United States?

To Die For has an estimated audience of 385,001 people in United States, concentrated in California and Texas.

02

What is the gender split and age of To Die For viewers?

50.0% of To Die For fans are female, 50.0% are male, with an average age of 38.9 years.

03

Which brands do To Die For fans like most?

To Die For fans show strongest brand affinity for Jenna Dewan (60.87×), The Devil Wears Prada (film) (29.46×), and Alan Tudyk (20×) over the country average.

04

Where do To Die For fans live in United States?

To Die For fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do To Die For fans also like?

Beyond To Die For itself, the audience over-indexes on The Devil Wears Prada (film) (29.46×), Alan Tudyk (20×), Melanie Lynskey (20×), and Raising Cane's Chicken Fingers (5.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for To Die For. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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