Toonami Audience in United States

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Toonami has an estimated audience of 1,681,596 people in United States. 37.9% are female, 62.1% are male, average age 24.5. Top regions: California, Texas, Florida. Top brand affinities: Wikia, Nuts (film), Pro-Ject, Combat sport, Product design.

The average Toonami fan in United States is 24.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wikia, Nuts (film), Pro-Ject, with strongest over-indexing on Wikia (6.86× the country average). Demographically, the Toonami audience skews more male with an average age of 24.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Toonami fans

Demographic split for Toonami audience in United States
MetricValue
Female37.9%
Male62.1%
Average age24.5
Estimated audience size1,681,596

Audience persona

The typical Toonami fan in United States is more male, around 24.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Toonami in United States
RegionReachAffinity
California209,5331.13×
Texas155,6601.08×
Florida107,2810.94×
New York98,6081.05×
Illinois59,7271.07×
Georgia58,2281.12×
Ohio53,2721.03×
Pennsylvania51,9380.92×
North Carolina46,9830.93×
New Hampshire40,6326.13×
New Jersey40,1940.94×
Virginia39,2320.96×
Michigan39,0480.89×
Arizona35,7061.04×
Tennessee35,6691.06×
Washington31,6670.94×
Maryland31,0481.07×
Indiana29,2700.95×
Massachusetts28,2820.85×
Louisiana27,5831.27×
Alabama26,8921.14×
Missouri24,1570.89×
South Carolina23,7370.94×
Kentucky22,8131.08×
Oklahoma20,2601.08×
Wisconsin19,9340.79×
Colorado19,6050.74×
Minnesota18,3790.76×
Oregon16,4830.86×
Nevada15,8640.98×
Connecticut15,5090.92×
Arkansas14,1841.02×
Mississippi13,3750.97×
Kansas11,6410.88×
Iowa10,4430.75×
Utah8,5780.57×
Hawaii7,6501.06×
West Virginia7,5150.96×
Nebraska7,1830.85×
New Mexico5,9860.71×
Idaho5,3390.63×
Washington, District of Columbia4,7880.95×
Maine4,0450.67×
Delaware3,9130.84×
Rhode Island3,6800.69×
Alaska3,5770.99×
South Dakota2,5320.65×
Montana2,5150.54×
North Dakota2,3680.69×
Wyoming1,4030.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toonami audience
BrandAffinityCategory
Wikia6.86×Internet & Social Media
Nuts (film)11.41×Movies & TV
Pro-Ject7.19×Music & Radio
Combat sport2.73×Sports
Product design2.96×Business & Career
Dog breed1.75×Pets & Animals
UK garage7.64×Music & Radio
Bridget Jones: The Edge of Reason23.27×Movies & TV
Gordita12.35×Food & Beverages
Urban Outfitters2.08×Shopping
Jezebel (film)7.59×Movies & TV
Cam Ward3.79×Sports
Emilio Estefan14.08×Music & Radio
Bank account1.99×Business & Career
Home staging3.42×Home & Garden
Monogram2.5×Home & Garden
Eyelashes Regrow10.17×Beauty & Wellness
Grinch2.54×Movies & TV
JDSU1.91×Business & Career
Biblical inspiration5.27×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toonami audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.58
Early Adopter MentalityPOWER1.71
ExtroversionTHRILL1.12
Sports ActivityPOWER1.12
Social Media UsageJOY1.11
Pet OwnershipJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Toonami
CountryShare
United States80.4%
India3.3%
Japan2.3%

See Toonami audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Toonami have in United States?

Toonami has an estimated audience of 1,681,596 people in United States, concentrated in California and Texas.

What is the gender split and age of Toonami fans?

37.9% of Toonami fans are female, 62.1% are male, with an average age of 24.5 years.

Which brands do Toonami fans like most?

Toonami fans show strongest brand affinity for Wikia (6.86×), Nuts (film) (11.41×), and Pro-Ject (7.19×) over the country average.

Where do Toonami fans live in United States?

Toonami fans in United States are most concentrated in California (reach 209,533), Texas (reach 155,660), and Florida (reach 107,281). These three regions account for the largest share of the active audience.

What other brands do Toonami fans also like?

Beyond Toonami itself, the audience over-indexes on Nuts (film) (11.41×), Pro-Ject (7.19×), Combat sport (2.73×), and Product design (2.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toonami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.