Traditional knowledge Audience in United States

Traditional knowledge has an estimated audience of 368,446 people in United States. 73.2% are female, 26.8% are male, average age 46.7. Top regions: California, New York, Texas. Top brand affinities: Pillow, Whataburger, Collectable, 3D printing, Kingdom of Judah.
The average Traditional knowledge fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pillow, Whataburger, Collectable, with strongest over-indexing on Pillow (2.62× the country average). Demographically, the Traditional knowledge audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Traditional knowledge fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 46.7 |
| Estimated audience size | 368,446 |
Audience persona
The typical Traditional knowledge fan in United States is more female, around 46.7 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 10,365 | 0.26× |
| New York | 5,393 | 0.26× |
| Texas | 4,874 | 0.15× |
| New Jersey | 4,274 | 0.46× |
| Georgia | 4,234 | 0.37× |
| Florida | 4,166 | 0.17× |
| Mississippi | 4,012 | 1.32× |
| Ohio | 3,779 | 0.33× |
| Pennsylvania | 3,587 | 0.29× |
| Louisiana | 3,567 | 0.75× |
| Arkansas | 3,564 | 1.17× |
| Oklahoma | 3,486 | 0.85× |
| Kentucky | 3,431 | 0.74× |
| Illinois | 3,365 | 0.27× |
| Alabama | 3,321 | 0.65× |
| West Virginia | 3,312 | 1.93× |
| Alaska | 3,305 | 4.19× |
| Tennessee | 3,164 | 0.43× |
| Arizona | 3,153 | 0.42× |
| South Carolina | 3,141 | 0.57× |
| North Carolina | 3,083 | 0.28× |
| Indiana | 3,060 | 0.45× |
| Kansas | 3,059 | 1.05× |
| Idaho | 3,059 | 1.66× |
| Michigan | 3,056 | 0.32× |
| Wisconsin | 3,040 | 0.55× |
| Colorado | 3,020 | 0.52× |
| Missouri | 2,964 | 0.5× |
| Hawaii | 2,922 | 1.84× |
| Iowa | 2,904 | 0.96× |
| Montana | 2,881 | 2.82× |
| South Dakota | 2,844 | 3.34× |
| Washington | 2,826 | 0.38× |
| Virginia | 2,799 | 0.31× |
| New Hampshire | 2,729 | 1.88× |
| Massachusetts | 2,688 | 0.37× |
| Nebraska | 2,672 | 1.45× |
| Connecticut | 2,668 | 0.72× |
| New Mexico | 2,659 | 1.44× |
| Nevada | 2,650 | 0.74× |
| Maine | 2,634 | 2× |
| Oregon | 2,616 | 0.62× |
| Utah | 2,600 | 0.79× |
| Vermont | 2,592 | 4.01× |
| Maryland | 2,571 | 0.41× |
| Minnesota | 2,507 | 0.47× |
| Washington, District of Columbia | 1,704 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.62× | Home & Garden |
| Whataburger | 2.11× | Food & Beverages |
| Collectable | 1.62× | Kids & Family |
| 3D printing | 1.95× | Technology & Electronics |
| Kingdom of Judah | 2.81× | Politics & Society |
| Cachorros | 4.62× | Pets & Animals |
| Jack White | 1.61× | Movies & TV |
| Mortgage insurance | 1.52× | Business & Career |
| English literature | 2.3× | Literature |
| Cachorros | 4.21× | Pets & Animals |
| International University of Business Agriculture and Technology | 3.43× | Business & Career |
| life is good | 2.1× | Music & Radio |
| Fast Five | 2.61× | Movies & TV |
| Paul Dano | 1.66× | Movies & TV |
| JTV (Indonesia) | 1.65× | |
| Enfamil | 2.01× | Kids & Family |
| Julius Caesar (play) | 1.61× | |
| Picnic | 1.71× | Kids & Family |
| REO Speedwagon | 1.75× | Music & Radio |
| Gaelic football | 1.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.33 |
| Community Orientation | OPEN | 1.93 |
| Convenience Orientation | PREMIUM | 1.92 |
| Career Orientation | POWER | 1.88 |
| Tradition | CONSERVATISM | 1.85 |
| Price Sensitivity | PREMIUM | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.7% |
| India | 23.8% |
| Canada | 7.1% |
See Traditional knowledge audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Traditional knowledge have in United States?
Traditional knowledge has an estimated audience of 368,446 people in United States, concentrated in California and New York.
What is the gender split and age of Traditional knowledge fans?
73.2% of Traditional knowledge fans are female, 26.8% are male, with an average age of 46.7 years.
Which brands do Traditional knowledge fans like most?
Traditional knowledge fans show strongest brand affinity for Pillow (2.62×), Whataburger (2.11×), and Collectable (1.62×) over the country average.
Where do Traditional knowledge fans live in United States?
Traditional knowledge fans in United States are most concentrated in California (reach 10,365), New York (reach 5,393), and Texas (reach 4,874). These three regions account for the largest share of the active audience.
What other brands do Traditional knowledge fans also like?
Beyond Traditional knowledge itself, the audience over-indexes on Whataburger (2.11×), Collectable (1.62×), 3D printing (1.95×), and Kingdom of Judah (2.81×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Traditional knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.