Trova Audience in United States

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Trova has an estimated audience of 529,838 people in United States. 55.5% are female, 44.5% are male, average age 43.0. Top regions: Texas, Florida, California. Top brand affinities: Minnesota, Panama, JTV (Indonesia), Sears, Mad About You.

The average Trova fan in United States is 43.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Minnesota, Panama, JTV (Indonesia), with strongest over-indexing on Minnesota (1.69× the country average). Demographically, the Trova audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Trova fans

Demographic split for Trova audience in United States
MetricValue
Female55.5%
Male44.5%
Average age43.0
Estimated audience size529,838

Audience persona

The typical Trova fan in United States is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Trova in United States
RegionReachAffinity
Texas71,6851.57×
Florida66,5201.85×
California46,5580.8×
New York26,3310.89×
Illinois21,7271.23×
Michigan12,9680.94×
Virginia11,6880.91×
North Carolina11,0040.69×
Georgia10,9150.67×
New Jersey10,1040.75×
Pennsylvania8,6380.48×
Massachusetts8,3290.8×
Arizona8,2810.77×
Washington7,7770.73×
Ohio7,2370.44×
Colorado6,1690.74×
Tennessee6,0010.56×
Missouri5,4060.63×
Maryland4,6890.51×
Connecticut4,2830.81×
Arkansas4,1610.95×
Wisconsin4,0950.51×
Louisiana3,9040.57×
Oregon3,8180.63×
Kentucky3,7550.57×
Minnesota3,6590.48×
Indiana3,5730.37×
Mississippi3,5130.8×
South Carolina3,4370.43×
Oklahoma3,3060.56×
Nevada3,2870.64×
Alabama3,1500.43×
Utah3,0360.64×
West Virginia2,9001.18×
Alaska2,8942.55×
Kansas2,6790.64×
Idaho2,6781.01×
Hawaii2,5581.12×
Iowa2,5430.58×
Montana2,5231.72×
South Dakota2,4902.03×
North Dakota2,4252.23×
New Hampshire2,3901.14×
Wyoming2,3462.99×
Nebraska2,3400.88×
New Mexico2,3280.88×
Rhode Island2,3071.37×
Maine2,3061.21×
Vermont2,2692.44×
Delaware2,0661.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trova audience
BrandAffinityCategory
Minnesota1.69×Travel & Leisure
Panama3.53×Travel & Leisure
JTV (Indonesia)4×
Sears2.58×Shopping
Mad About You7.47×Movies & TV
Isabela (province)6.86×
Mackenzie Foy3.31×Fashion & Accessoires
Penn & Teller3.32×Movies & TV
Lebanese cuisine2.36×Food & Beverages
Ext JS7.82×Technology & Electronics
Grand Prairie, Texas2.01×Travel & Leisure
Warning sign2.89×Cars & Mobility
Toros de Tijuana6.11×Sports
Cachorros2.88×Pets & Animals
My Name Is Khan6.95×Movies & TV
Italian Market, Philadelphia2.86×
Box lacrosse1.72×Sports
Cachorros2.39×Pets & Animals
Asajj Ventress2.28×Movies & TV
Parma1.94×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trova audience
TraitClusterScore
TravellingTHRILL1.35
Quality AwarenessPREMIUM1.13
Urban LifestyleOPEN1.12
Luxury OrientationPREMIUM1.11
TraditionCONSERVATISM1.08
Need for SecurityCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Trova
CountryShare
Italy22.4%
Mexico16.6%
Vietnam14.2%

See Trova audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Trova have in United States?

Trova has an estimated audience of 529,838 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Trova fans?

55.5% of Trova fans are female, 44.5% are male, with an average age of 43.0 years.

Which brands do Trova fans like most?

Trova fans show strongest brand affinity for Minnesota (1.69×), Panama (3.53×), and JTV (Indonesia) (4×) over the country average.

Where do Trova fans live in United States?

Trova fans in United States are most concentrated in Texas (reach 71,685), Florida (reach 66,520), and California (reach 46,558). These three regions account for the largest share of the active audience.

What other brands do Trova fans also like?

Beyond Trova itself, the audience over-indexes on Panama (3.53×), JTV (Indonesia) (4×), Sears (2.58×), and Mad About You (7.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.