Turquoise Audience in United States

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Turquoise has an estimated audience of 2,857,322 people in United States. 78.2% are female, 21.8% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Bank account, The Historian, Collectable.

The average Turquoise fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Bank account, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Turquoise audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Turquoise fans

Demographic split for Turquoise audience in United States
MetricValue
Female78.2%
Male21.8%
Average age40.8
Estimated audience size2,857,322

Audience persona

The typical Turquoise fan in United States is more female, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Turquoise in United States
RegionReachAffinity
California350,9721.12×
Texas310,7531.27×
Florida184,1790.95×
New York152,9820.96×
Illinois96,2201.01×
Georgia94,4111.07×
North Carolina85,4120.99×
Arizona84,7271.45×
Pennsylvania82,6950.86×
Ohio77,7140.88×
Michigan70,4340.94×
Virginia68,0630.98×
New Jersey63,1450.87×
Tennessee60,7621.06×
Washington60,4071.05×
Alabama51,0801.28×
Indiana50,2350.96×
Missouri45,8761×
Massachusetts45,4410.81×
Colorado45,0181×
Maryland44,6060.91×
Oklahoma43,4141.37×
Louisiana42,1081.14×
South Carolina38,4430.89×
Oregon35,6101.09×
Minnesota35,3030.86×
Wisconsin34,6200.81×
Kentucky33,9720.95×
Utah30,9961.21×
New Mexico30,1882.11×
Mississippi28,0551.19×
Arkansas27,5491.17×
Nevada26,9450.98×
Connecticut23,9420.84×
Kansas22,8581.02×
Iowa20,2300.86×
Idaho16,0631.12×
Hawaii13,7861.12×
Nebraska12,4540.87×
West Virginia11,7860.89×
Montana8,2801.04×
New Hampshire7,6050.68×
Maine7,5680.74×
Washington, District of Columbia6,7870.79×
Alaska6,7001.1×
Rhode Island6,4280.71×
Delaware5,7660.73×
South Dakota5,6750.86×
North Dakota4,9240.84×
Wyoming4,2110.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turquoise audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.64×Technology & Electronics
Bank account2.79×Business & Career
The Historian16.48×Literature
Collectable1.56×Kids & Family
Whataburger1.51×Food & Beverages
Natural rubber1.66×Cars & Mobility
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Tech News4.64×Technology & Electronics
Hebe2.98×Home & Garden
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
Women's empowerment1.73×Politics & Society
El Hijo del Santo12.68×Sports
Cachorro2.18×Pets & Animals
Holly Hagan17.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turquoise audience
TraitClusterScore
MindfulnessBALANCE1.83
DIY MentalityTHRILL1.69
Design AffinityPREMIUM1.64
Luxury OrientationPREMIUM1.61
CreativityOPEN1.52
Risk AppetiteTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Turquoise
CountryShare
United States21.0%
Japan5.5%
Pakistan5.1%

See Turquoise audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Turquoise have in United States?

Turquoise has an estimated audience of 2,857,322 people in United States, concentrated in California and Texas.

What is the gender split and age of Turquoise fans?

78.2% of Turquoise fans are female, 21.8% are male, with an average age of 40.8 years.

Which brands do Turquoise fans like most?

Turquoise fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.64×), and Bank account (2.79×) over the country average.

Where do Turquoise fans live in United States?

Turquoise fans in United States are most concentrated in California (reach 350,972), Texas (reach 310,753), and Florida (reach 184,179). These three regions account for the largest share of the active audience.

What other brands do Turquoise fans also like?

Beyond Turquoise itself, the audience over-indexes on Google Home (11.64×), Bank account (2.79×), The Historian (16.48×), and Collectable (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turquoise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.