USL Audience in United States

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USL has an estimated audience of 360,194 people in United States. 37.6% are female, 62.4% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Emperor Entertainment Group, Vilas County, Wisconsin, Elsword, Nationality, Progressive rock.

The average USL fan in United States is 33.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emperor Entertainment Group, Vilas County, Wisconsin, Elsword, with strongest over-indexing on Emperor Entertainment Group (27.03× the country average). Demographically, the USL audience skews more male with an average age of 33.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of USL fans

Demographic split for USL audience in United States
MetricValue
Female37.6%
Male62.4%
Average age33.0
Estimated audience size360,194

Audience persona

The typical USL fan in United States is more male, around 33.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Emperor Entertainment Group.

Top regions in United States

Top regions ranked by reach for USL in United States
RegionReachAffinity
California51,0801.29×
Texas28,9670.94×
Florida24,3031×
New York14,6820.73×
Kentucky12,4752.76×
Pennsylvania11,8400.98×
Arizona10,8501.48×
North Carolina10,2480.95×
Michigan9,5431.01×
Indiana8,4391.28×
Virginia8,3730.95×
New Mexico8,3574.63×
South Carolina8,3261.54×
Colorado8,2311.45×
Illinois8,1280.68×
Massachusetts7,1891.01×
New Jersey6,7400.74×
Ohio6,6520.6×
Georgia6,5120.59×
Connecticut6,0171.67×
Nevada6,0151.73×
Maryland5,7010.92×
Washington5,3720.74×
Rhode Island5,2154.55×
Tennessee4,8660.67×
Missouri4,2560.73×
Oklahoma3,5830.9×
Alabama3,5130.7×
Oregon3,4120.83×
Wisconsin3,1360.58×
Louisiana2,9030.63×
Minnesota2,5090.49×
Utah2,1360.66×
Arkansas1,9340.65×
Iowa1,8510.62×
Kansas1,7970.63×
Idaho1,4920.83×
Maine1,4421.12×
Washington, District of Columbia1,4251.32×
Mississippi1,1680.39×
Nebraska1,1310.63×
New Hampshire1,0260.72×
West Virginia7910.47×
Hawaii5600.36×
Montana5380.54×
Delaware5170.52×
Vermont3870.61×
Alaska2630.34×
North Dakota2210.3×
South Dakota2190.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for USL audience
BrandAffinityCategory
Emperor Entertainment Group27.03×Business & Career
Vilas County, Wisconsin47.14×Travel & Leisure
Elsword23.56×Games
Nationality3.07×Politics & Society
Progressive rock2.76×Music & Radio
Combat sport1.75×Sports
Home construction1.53×Home & Garden
Sin Embargo MX23.08×News
Bank account2.28×Business & Career
Natural rubber1.67×Cars & Mobility
Enrique Hernández (baseball)10.85×Sports
Dental hygienist5.02×Health
Dana Carvey6.32×Movies & TV
Stamp collecting3.15×Home & Garden
Snow White (Fables)6.51×Literature
Bully (2011 film)4.4×Movies & TV
Biblical inspiration5.51×Politics & Society
Electrolyte2.94×Health
Buying and Selling Real Estate4.83×Home & Garden
Pro-Ject2.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by USL audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
Luxury OrientationPREMIUM1.29
Early Adopter MentalityPOWER1.28
Sports ActivityPOWER1.15
Risk AppetiteTHRILL1.12
Social Media UsageJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for USL
CountryShare
United States46.3%
Italy16.6%
Japan4.1%

See USL audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does USL have in United States?

USL has an estimated audience of 360,194 people in United States, concentrated in California and Texas.

What is the gender split and age of USL fans?

37.6% of USL fans are female, 62.4% are male, with an average age of 33.0 years.

Which brands do USL fans like most?

USL fans show strongest brand affinity for Emperor Entertainment Group (27.03×), Vilas County, Wisconsin (47.14×), and Elsword (23.56×) over the country average.

Where do USL fans live in United States?

USL fans in United States are most concentrated in California (reach 51,080), Texas (reach 28,967), and Florida (reach 24,303). These three regions account for the largest share of the active audience.

What other brands do USL fans also like?

Beyond USL itself, the audience over-indexes on Vilas County, Wisconsin (47.14×), Elsword (23.56×), Nationality (3.07×), and Progressive rock (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for USL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.