Utah Utes Audience in United States

Utah Utes logo

Utah Utes has an estimated audience of 401,137 people in United States. 43.9% are female, 56.1% are male, average age 32.0. Top regions: Utah, California, Texas. Top brand affinities: Quiche, Urban horticulture, Kevin Carroll, Historic site, Welder certification.

The average Utah Utes fan in United States is 32.0 years old, more male, and lives primarily in Utah. The audience is concentrated in Utah, California, Texas. Top brand affinities include Quiche, Urban horticulture, Kevin Carroll, with strongest over-indexing on Quiche (25.75× the country average). Demographically, the Utah Utes audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Utah Utes fans

Demographic split for Utah Utes audience in United States
MetricValue
Female43.9%
Male56.1%
Average age32.0
Estimated audience size401,137

Audience persona

The typical Utah Utes fan in United States is more male, around 32.0 years old, with strong Sports Activity tendencies and a notable affinity for Quiche.

Top regions in United States

Top regions ranked by reach for Utah Utes in United States
RegionReachAffinity
Utah115,93532.27×
California14,3090.32×
Texas9,5110.28×
Arizona6,1210.75×
Florida5,1300.19×
Colorado4,8870.77×
Idaho4,8092.39×
Washington3,9280.49×
Nevada3,8120.98×
New York3,3790.15×
Michigan2,8280.27×
North Carolina2,7220.23×
Georgia2,3740.19×
Ohio2,3370.19×
Illinois2,2980.17×
Virginia2,1970.22×
Pennsylvania2,0410.15×
Oregon2,0230.44×
Oklahoma1,8650.42×
Tennessee1,7740.22×
Minnesota1,5020.26×
Missouri1,4340.22×
Iowa1,4160.43×
Alabama1,3570.24×
Indiana1,2840.18×
Kansas1,2610.4×
Massachusetts1,2370.16×
South Carolina1,2090.2×
Maryland1,1960.17×
New Jersey1,1700.11×
Wisconsin1,1310.19×
New Mexico1,1300.56×
Montana1,1040.99×
Louisiana1,0260.2×
Hawaii9960.58×
Wyoming9331.57×
Kentucky8550.17×
Arkansas8290.25×
Nebraska7690.38×
Mississippi6400.19×
Connecticut5430.13×
West Virginia4310.23×
Alaska3940.46×
South Dakota3650.39×
Washington, District of Columbia2720.23×
North Dakota2640.32×
Rhode Island2460.19×
Maine1830.13×
New Hampshire1800.11×
Vermont1090.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utah Utes audience
BrandAffinityCategory
Quiche25.75×Food & Beverages
Urban horticulture6.97×Home & Garden
Kevin Carroll43.31×Movies & TV
Historic site3.97×Arts & Culture
Welder certification16.87×Business & Career
Surf kayaking11.97×Sports
Pro-Ject3.09×Music & Radio
Keegan Bradley5.03×Sports
edureka24.26×Business & Career
JDSU1.97×Business & Career
Kate Rusby37.78×Music & Radio
Nebraska Cornhuskers football1.85×Sports
Chandrakasem Rajabhat University11.94×Business & Career
UK garage2.65×Music & Radio
Sailor2.24×Travel & Leisure
Certified diabetes educator5.93×Business & Career
South Asian cuisine3.89×Food & Beverages
Kate Morton16.52×Literature
Keiki7.45×Home & Garden
Home staging2.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utah Utes audience
TraitClusterScore
Sports ActivityPOWER1.35
SustainabilityBALANCE1.26
Community OrientationOPEN1.24
MindfulnessBALANCE1.22
Design AffinityPREMIUM1.19
TravellingTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Utah Utes
CountryShare
United States79.5%
Australia8.2%
United Kingdom1.7%

See Utah Utes audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Utah Utes have in United States?

Utah Utes has an estimated audience of 401,137 people in United States, concentrated in Utah and California.

What is the gender split and age of Utah Utes fans?

43.9% of Utah Utes fans are female, 56.1% are male, with an average age of 32.0 years.

Which brands do Utah Utes fans like most?

Utah Utes fans show strongest brand affinity for Quiche (25.75×), Urban horticulture (6.97×), and Kevin Carroll (43.31×) over the country average.

Where do Utah Utes fans live in United States?

Utah Utes fans in United States are most concentrated in Utah (reach 115,935), California (reach 14,309), and Texas (reach 9,511). These three regions account for the largest share of the active audience.

What other brands do Utah Utes fans also like?

Beyond Utah Utes itself, the audience over-indexes on Urban horticulture (6.97×), Kevin Carroll (43.31×), Historic site (3.97×), and Welder certification (16.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah Utes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.