Vic Firth Audience in United States

Vic Firth logo

Vic Firth has an estimated audience of 411,923 people in United States. 15.5% are female, 84.5% are male, average age 40.4. Top regions: Texas, California, Florida. Top brand affinities: Springfield, Illinois, Dog breed, Israel, Salman Khan, Home construction.

The average Vic Firth fan in United States is 40.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Springfield, Illinois, Dog breed, Israel, with strongest over-indexing on Springfield, Illinois (100.35× the country average). Demographically, the Vic Firth audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Entrepreneur

Demographics of Vic Firth fans

Demographic split for Vic Firth audience in United States
MetricValue
Female15.5%
Male84.5%
Average age40.4
Estimated audience size411,923

Audience persona

The typical Vic Firth fan in United States is more male, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Springfield, Illinois.

Top regions in United States

Top regions ranked by reach for Vic Firth in United States
RegionReachAffinity
Texas40,3161.14×
California38,8680.86×
Florida25,2250.9×
New York18,0890.79×
Georgia14,7061.16×
Pennsylvania13,8751×
Ohio13,7441.08×
Illinois12,3400.9×
North Carolina11,5190.93×
Massachusetts11,3711.4×
Michigan10,4780.97×
Tennessee10,4391.26×
Virginia9,9060.99×
Indiana8,9951.2×
Washington8,7061.05×
Louisiana8,1971.54×
New Jersey8,0170.77×
Arizona7,5460.9×
Alabama7,1871.25×
Missouri6,5330.98×
South Carolina6,0840.98×
Colorado6,0030.92×
Kentucky5,7291.11×
Maryland5,7010.8×
Mississippi5,4671.61×
Wisconsin4,9490.8×
Oklahoma4,8431.06×
Utah4,5511.23×
Minnesota4,2880.73×
Oregon4,1590.88×
Arkansas4,0951.21×
Maine3,8712.62×
Connecticut3,7080.9×
Nevada3,5400.89×
Kansas3,2701.01×
Iowa3,2590.96×
Idaho2,0841.01×
Nebraska1,9990.97×
New Hampshire1,8231.12×
West Virginia1,7260.9×
New Mexico1,5980.77×
Hawaii1,0930.62×
Rhode Island8800.67×
Wyoming8231.35×
Montana8080.71×
Delaware7880.69×
South Dakota7600.8×
Washington, District of Columbia7280.59×
North Dakota5920.7×
Alaska5300.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vic Firth audience
BrandAffinityCategory
Springfield, Illinois100.35×Travel & Leisure
Dog breed3.24×Pets & Animals
Israel4.45×Travel & Leisure
Salman Khan11.24×Movies & TV
Home construction2.01×Home & Garden
Elsword16.96×Games
Combat sport1.59×Sports
Winemaking4.27×Food & Beverages
Alaska1.57×Travel & Leisure
3D printing2.23×Technology & Electronics
Home staging4.56×Home & Garden
Bank account2.11×Business & Career
Nebraska Cornhuskers football2.67×Sports
Morphine (band)5.85×Music & Radio
Jaws3.65×Movies & TV
edureka23.53×Business & Career
Unique Gifts1.5×Shopping
Corona (band)3.58×Music & Radio
JDSU1.86×Business & Career
Jesse Plemons2.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vic Firth audience
TraitClusterScore
Early Adopter MentalityPOWER1.92
LGBTQ+ IdentityOPEN1.77
SustainabilityBALANCE1.52
TraditionCONSERVATISM1.42
Risk AppetiteTHRILL1.32
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Vic Firth
CountryShare
United States40.3%
Japan8.1%
Brazil7.6%

See Vic Firth audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Vic Firth have in United States?

Vic Firth has an estimated audience of 411,923 people in United States, concentrated in Texas and California.

What is the gender split and age of Vic Firth fans?

15.5% of Vic Firth fans are female, 84.5% are male, with an average age of 40.4 years.

Which brands do Vic Firth fans like most?

Vic Firth fans show strongest brand affinity for Springfield, Illinois (100.35×), Dog breed (3.24×), and Israel (4.45×) over the country average.

Where do Vic Firth fans live in United States?

Vic Firth fans in United States are most concentrated in Texas (reach 40,316), California (reach 38,868), and Florida (reach 25,225). These three regions account for the largest share of the active audience.

What other brands do Vic Firth fans also like?

Beyond Vic Firth itself, the audience over-indexes on Dog breed (3.24×), Israel (4.45×), Salman Khan (11.24×), and Home construction (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vic Firth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.