Rascasse Audience Intelligence

Vic Firth Target Market in United States

A data profile of the people who buy, follow and care about Vic Firth in United States — modelled from more than twelve digital signal sources. Vic Firth has an estimated audience of 411,468 people in United States.

#86among Entrepreneur in United States#4247among Brand in United States#5811in Music & Radio

The average Vic Firth fan in United States is 40.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dave Grohl, Office 365, Wisconsin Badgers football, with strongest over-indexing on Dave Grohl (38.84× the country average).

Demographically, the Vic Firth audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vic Firth fan in United States is more male, around 40.4 years old, with strong Tradition tendencies and a notable affinity for Dave Grohl.

Category: Music & Radio · Type: Brand · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vic Firth profile in United States.

Audience size
411K
in United States
Gender
15.5%♀
84.5% male
Age
40.4
average years
Country rank
#40966
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vic Firth

15.5% are female, 84.5% are male, average age 40.4.

Fig. 02

Gender split

15.5%
Female
84.5%
Male
Demographic split for Vic Firth audience in United States
MetricValue
Female15.5%
Male84.5%
Average age40.4
Estimated audience size411,468
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Vic Firth audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Vic Firth audience comes from United States.

Worldwide audience distribution share by country for Vic Firth
CountryShare
United States37.9%
Japan7.6%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vic Firth audience in United States is strongest.

Fig. 05

Top regions by affinity

Vic Firth customers by region in United States
#RegionReachAffinity×
01Maine~3K2.04×
02Mississippi~5K1.52×
03Louisiana~8K1.48×
04Massachusetts~10K1.26×
05Alabama~7K1.21×
06Kentucky~6K1.21×
07Tennessee~10K1.17×
08Utah~4K1.16×
09Arkansas~4K1.14×
10Georgia~10K1.13×
11Indiana~8K1.10×
12Idaho~2K1.10×
13Texas~40K1.09×
14Virginia~10K1.07×
15Oklahoma~5K1.06×
16Kansas~3K1.04×
17New Hampshire~2K1.03×
18Ohio~10K1.02×
19Missouri~7K1.01×
20South Carolina~6K1.01×
21Iowa~3K1.01×
22Nebraska~2K0.99×
23Pennsylvania~10K0.98×
24West Virginia~2K0.96×
25Washington~8K0.95×
26Vermont<1K0.95×
27Michigan~10K0.94×
28Connecticut~4K0.94×
29South Dakota<1K0.94×
30North Dakota<1K0.94×
31North Carolina~10K0.93×
32Arizona~8K0.92×
33Alaska<1K0.92×
34Nevada~4K0.91×
35New Mexico~2K0.91×
36Delaware~1K0.91×
37Montana~1K0.91×
38Colorado~6K0.89×
39Oregon~4K0.89×
40Hawaii~2K0.89×
41Rhode Island~1K0.89×
42Florida~20K0.87×
43Wisconsin~5K0.84×
44Illinois~10K0.83×
45Maryland~6K0.83×
46Washington, District of Columbia~1K0.83×
47California~40K0.81×
48New Jersey~9K0.81×
49Minnesota~5K0.77×
50New York~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Vic Firth, United States
0.74×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vic Firth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vic Firth audience
#·InterestCategoryAffinity×
01Dave GrohlMusic & Radio38.84×
02Roger Taylor (Queen drummer)Music & Radio32.89×
03KorgMusic & Radio21.61×
04Wisconsin Badgers footballSports14.96×
05Reverb.comShopping14.50×
06Eddie Van HalenMusic & Radio10.48×
07Office 365Technology & Electronics10.34×
08High-end audioTechnology & Electronics8.94×
09Percussion instrumentMusic & Radio6.60×
10ClarinetMusic & Radio6.42×
11Death metalMusic & Radio6.28×
12CelloMusic & Radio6.12×
13SaxophoneMusic & Radio5.39×
14Folk musicMusic & Radio4.26×
15ViolinMusic & Radio3.96×
16Bass guitarMusic & Radio3.44×
17PianoMusic & Radio3.42×
18Acoustic guitarMusic & Radio3.26×
19Musical instrumentMusic & Radio2.93×
20Planet FitnessSports2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vic Firth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vic Firth audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.97×
PatriotismCONSERVATISM1.71×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vic Firth audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
CreativityOPEN0.66×
Family OrientationCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vic Firth's target market in United States?

Vic Firth's target market in United States covers an estimated 411,468 people, concentrated in Texas and California.

02

What is the gender split and age of Vic Firth customers?

15.5% of the Vic Firth audience are female, 84.5% are male, with an average age of 40.4 years.

03

Which brands do Vic Firth fans like most?

Vic Firth fans show strongest brand affinity for Dave Grohl (38.84×), Office 365 (10.34×), and Wisconsin Badgers football (14.96×) over the country average.

04

Where do Vic Firth fans live in United States?

Vic Firth fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vic Firth fans also like?

Beyond Vic Firth itself, the audience over-indexes on Office 365 (10.34×), Wisconsin Badgers football (14.96×), Roger Taylor (Queen drummer) (32.89×), and Reverb.com (14.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vic Firth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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