VLC media player Audience in United States

VLC media player logo

VLC media player has an estimated audience of 1,286,172 people in United States. 65.9% are female, 34.1% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Collectable, Litter box, Saving, Panama.

The average VLC media player fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Collectable, Litter box, with strongest over-indexing on Pillow (2.17× the country average). Demographically, the VLC media player audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of VLC media player fans

Demographic split for VLC media player audience in United States
MetricValue
Female65.9%
Male34.1%
Average age44.9
Estimated audience size1,286,172

Audience persona

The typical VLC media player fan in United States is more female, around 44.9 years old, with strong Career Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for VLC media player in United States
RegionReachAffinity
California168,0771.19×
Texas115,3721.04×
Florida87,8761.01×
New York80,5851.12×
Illinois45,0981.05×
Ohio40,6611.03×
Pennsylvania39,9820.92×
Georgia39,2300.99×
Washington35,3761.37×
North Carolina34,9030.9×
Michigan33,9721.01×
Virginia31,6911.01×
New Jersey31,4550.96×
Arizona25,7910.98×
Massachusetts24,8750.98×
Tennessee24,6190.95×
Colorado23,0541.14×
Indiana23,0310.98×
Missouri22,5901.09×
Oregon20,5271.39×
Maryland20,4170.92×
Wisconsin20,3111.05×
South Carolina19,3131×
Minnesota17,7450.96×
Kentucky15,4910.96×
Alabama14,6760.82×
Utah14,4911.26×
Louisiana14,3950.87×
Oklahoma14,0660.98×
Nevada11,9660.96×
Iowa11,4971.08×
Connecticut11,2800.87×
Arkansas10,4110.98×
Kansas10,3861.02×
Mississippi7,9670.75×
Idaho7,3171.13×
New Mexico6,3770.99×
West Virginia5,5370.92×
Nebraska5,5120.85×
Hawaii5,4930.99×
New Hampshire5,2441.03×
Maine4,7401.03×
Washington, District of Columbia3,7660.97×
Rhode Island3,5790.87×
Montana3,3870.95×
Alaska3,0381.1×
Delaware2,8720.81×
South Dakota2,7600.93×
North Dakota2,4650.93×
Vermont2,2501×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VLC media player audience
BrandAffinityCategory
Pillow2.17×Home & Garden
Collectable1.58×Kids & Family
Litter box1.64×Pets & Animals
Saving2.04×Business & Career
Panama1.63×Travel & Leisure
JTV (Indonesia)2.24×
Jack White1.88×Movies & TV
Mortgage insurance1.6×Business & Career
Julius Caesar (play)2.31×
Paul Dano1.85×Movies & TV
International University of Business Agriculture and Technology3.42×Business & Career
Artistic inspiration1.88×Arts & Culture
Gaelic football2.16×Sports
REO Speedwagon2.1×Music & Radio
Julio Cesar Chavez Jr.1.74×Sports
Enfamil1.59×Kids & Family
Temple Grandin1.59×Literature
Overboard (film)1.58×Movies & TV
The Professor (Gilligan's Island)2.5×
Gary Clark, Jr.2.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VLC media player audience
TraitClusterScore
Career OrientationPOWER1.89
Convenience OrientationPREMIUM1.68
Price SensitivityPREMIUM1.6
Community OrientationOPEN1.5
IndividualismJOY1.46
ExtroversionTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for VLC media player
CountryShare
Japan25.5%
United States21.6%
Germany6.1%

See VLC media player audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does VLC media player have in United States?

VLC media player has an estimated audience of 1,286,172 people in United States, concentrated in California and Texas.

What is the gender split and age of VLC media player fans?

65.9% of VLC media player fans are female, 34.1% are male, with an average age of 44.9 years.

Which brands do VLC media player fans like most?

VLC media player fans show strongest brand affinity for Pillow (2.17×), Collectable (1.58×), and Litter box (1.64×) over the country average.

Where do VLC media player fans live in United States?

VLC media player fans in United States are most concentrated in California (reach 168,077), Texas (reach 115,372), and Florida (reach 87,876). These three regions account for the largest share of the active audience.

What other brands do VLC media player fans also like?

Beyond VLC media player itself, the audience over-indexes on Collectable (1.58×), Litter box (1.64×), Saving (2.04×), and Panama (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VLC media player. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.