Walter White (Breaking Bad) Audience in United States

Walter White (Breaking Bad) logo

Walter White (Breaking Bad) has an estimated audience of 404,802 people in United States. 48.0% are female, 52.0% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Queens College, City University of New York, Dog breed, Mathcore, Product design.

The average Walter White (Breaking Bad) fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Queens College, City University of New York, Dog breed, with strongest over-indexing on Elsword (48.39× the country average). Demographically, the Walter White (Breaking Bad) audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Walter White (Breaking Bad) fans

Demographic split for Walter White (Breaking Bad) audience in United States
MetricValue
Female48.0%
Male52.0%
Average age35.0
Estimated audience size404,802

Audience persona

The typical Walter White (Breaking Bad) fan in United States is balanced, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Walter White (Breaking Bad) in United States
RegionReachAffinity
California48,5231.09×
Texas39,0041.12×
Florida26,2160.96×
New York21,5430.95×
Pennsylvania14,1501.04×
Ohio13,5561.09×
Illinois13,0500.97×
Georgia12,7381.02×
North Carolina12,2401×
Michigan10,8921.03×
New Jersey9,5990.93×
Virginia9,5190.97×
Arizona9,1311.1×
Washington9,0671.12×
Indiana8,4521.14×
Tennessee8,3841.03×
Massachusetts7,8010.98×
Missouri7,0011.07×
Colorado6,6861.05×
Maryland6,2840.9×
Kentucky5,9471.17×
Wisconsin5,7710.95×
South Carolina5,5370.91×
Alabama5,4640.97×
Minnesota5,4510.94×
Oklahoma5,0801.13×
Oregon4,9961.08×
Louisiana4,9470.95×
Utah4,7061.3×
Nevada4,1261.05×
Connecticut3,8260.94×
Arkansas3,5191.06×
Iowa3,3110.99×
Kansas3,1640.99×
New Mexico3,1241.54×
Mississippi2,7300.82×
West Virginia2,2661.2×
Idaho2,2221.09×
Nebraska1,9320.95×
New Hampshire1,5490.97×
Hawaii1,3630.78×
Maine1,3250.91×
Montana1,0800.96×
Rhode Island1,0610.82×
Washington, District of Columbia9260.76×
Delaware8630.77×
South Dakota8320.89×
North Dakota8170.98×
Alaska7670.89×
Vermont6020.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Walter White (Breaking Bad) audience
BrandAffinityCategory
Elsword48.39×Games
Queens College, City University of New York20×Business & Career
Dog breed2.78×Pets & Animals
Mathcore18.06×Music & Radio
Product design4.33×Business & Career
Natural rubber4.14×Cars & Mobility
Staycation6.42×Home & Garden
Google Home11.65×Technology & Electronics
Alaska2.51×Travel & Leisure
UK garage7.54×Music & Radio
Cam Ward4.06×Sports
The Historian16.48×Literature
Electrolyte4.38×Health
Isometric exercise6.74×Sports
Eurail16.57×Cars & Mobility
Google Photos1.85×Technology & Electronics
Steampunk3.66×Fashion & Accessoires
Gloria6.19×Music & Radio
Grinch2.75×Movies & TV
Monogram2.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Walter White (Breaking Bad) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.64
Design AffinityPREMIUM1.53
Pet OwnershipJOY1.51
TraditionCONSERVATISM1.49
Community OrientationOPEN1.4
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Walter White (Breaking Bad)
CountryShare
United States19.2%
Poland9.2%
Colombia5.1%

See Walter White (Breaking Bad) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Walter White (Breaking Bad) have in United States?

Walter White (Breaking Bad) has an estimated audience of 404,802 people in United States, concentrated in California and Texas.

What is the gender split and age of Walter White (Breaking Bad) fans?

48.0% of Walter White (Breaking Bad) fans are female, 52.0% are male, with an average age of 35.0 years.

Which brands do Walter White (Breaking Bad) fans like most?

Walter White (Breaking Bad) fans show strongest brand affinity for Elsword (48.39×), Queens College, City University of New York (20×), and Dog breed (2.78×) over the country average.

Where do Walter White (Breaking Bad) fans live in United States?

Walter White (Breaking Bad) fans in United States are most concentrated in California (reach 48,523), Texas (reach 39,004), and Florida (reach 26,216). These three regions account for the largest share of the active audience.

What other brands do Walter White (Breaking Bad) fans also like?

Beyond Walter White (Breaking Bad) itself, the audience over-indexes on Queens College, City University of New York (20×), Dog breed (2.78×), Mathcore (18.06×), and Product design (4.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Walter White (Breaking Bad). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.