WAPT Audience in United States
WAPT has an estimated audience of 530,877 people in United States. 51.0% are female, 49.0% are male, average age 39.8. Top regions: Mississippi, Louisiana, Texas. Top brand affinities: Graham Greene, Ellen Burstyn, Leprechaun, Leverage (TV series), WAOW.
The average WAPT fan in United States is 39.8 years old, balanced, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Louisiana, Texas. Top brand affinities include Graham Greene, Ellen Burstyn, Leprechaun, with strongest over-indexing on Graham Greene (2.57× the country average). Demographically, the WAPT audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WAPT fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.8 |
| Estimated audience size | 530,877 |
Audience persona
The typical WAPT fan in United States is balanced, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Graham Greene.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Mississippi | 206,262 | 47.16× |
| Louisiana | 7,187 | 1.05× |
| Texas | 5,891 | 0.13× |
| Georgia | 4,177 | 0.26× |
| Tennessee | 2,714 | 0.25× |
| Florida | 2,143 | 0.06× |
| North Carolina | 1,904 | 0.12× |
| Alabama | 1,701 | 0.23× |
| California | 1,126 | 0.02× |
| Arkansas | 1,037 | 0.24× |
| Illinois | 646 | 0.04× |
| Missouri | 593 | 0.07× |
| New York | 523 | 0.02× |
| Ohio | 515 | 0.03× |
| Kentucky | 456 | 0.07× |
| Oklahoma | 429 | 0.07× |
| Virginia | 408 | 0.03× |
| Wisconsin | 391 | 0.05× |
| Washington | 331 | 0.03× |
| Minnesota | 290 | 0.04× |
| South Carolina | 285 | 0.04× |
| Kansas | 282 | 0.07× |
| Maryland | 281 | 0.03× |
| Michigan | 274 | 0.02× |
| Pennsylvania | 264 | 0.01× |
| Washington, District of Columbia | 233 | 0.15× |
| New Mexico | 218 | 0.08× |
| Colorado | 201 | 0.02× |
| Indiana | 186 | 0.02× |
| Idaho | 186 | 0.07× |
| New Jersey | 175 | 0.01× |
| Arizona | 168 | 0.02× |
| Iowa | 130 | 0.03× |
| Massachusetts | 127 | 0.01× |
| Oregon | 81 | 0.01× |
| Rhode Island | 75 | 0.04× |
| Nebraska | 73 | 0.03× |
| Nevada | 72 | 0.01× |
| Utah | 55 | 0.01× |
| West Virginia | 54 | 0.02× |
| Alaska | 49 | 0.04× |
| Hawaii | 44 | 0.02× |
| Connecticut | 43 | 0.01× |
| Montana | 43 | 0.03× |
| South Dakota | 42 | 0.03× |
| North Dakota | 41 | 0.04× |
| New Hampshire | 41 | 0.02× |
| Wyoming | 40 | 0.05× |
| Maine | 39 | 0.02× |
| Vermont | 39 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Greene | 2.57× | Literature |
| Ellen Burstyn | 2.95× | Movies & TV |
| Leprechaun | 2.7× | Literature |
| Leverage (TV series) | 1.63× | Movies & TV |
| WAOW | 4.41× | Movies & TV |
| Colorado River | 1.55× | Travel & Leisure |
| Portia de Rossi | 1.67× | Movies & TV |
| Nick Jr. (Australia) | 1.74× | Kids & Family |
| John Frusciante | 2.17× | Music & Radio |
| Cockpit | 1.58× | Travel & Leisure |
| Overtone | 1.56× | Beauty & Wellness |
| Ash vs Evil Dead | 1.77× | Movies & TV |
| iPEC Coaching | 2.39× | Business & Career |
| Italian Riviera | 1.76× | Travel & Leisure |
| TripIt | 1.84× | Travel & Leisure |
| Alan Greenspan | 1.51× | Business & Career |
| Stealing Beauty | 1.75× | Movies & TV |
| Laura Lee | 1.95× | Beauty & Wellness |
| Roaming | 1.51× | Technology & Electronics |
| Tus, Iran | 1.91× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.43 |
| Sustainability | BALANCE | 1.3 |
| Family Orientation | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.23 |
| Need for Security | CONSERVATISM | 1.2 |
| Career Orientation | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.5% |
| China | 2.4% |
| India | 1.2% |
See WAPT audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WAPT have in United States?
WAPT has an estimated audience of 530,877 people in United States, concentrated in Mississippi and Louisiana.
What is the gender split and age of WAPT fans?
51.0% of WAPT fans are female, 49.0% are male, with an average age of 39.8 years.
Which brands do WAPT fans like most?
WAPT fans show strongest brand affinity for Graham Greene (2.57×), Ellen Burstyn (2.95×), and Leprechaun (2.7×) over the country average.
Where do WAPT fans live in United States?
WAPT fans in United States are most concentrated in Mississippi (reach 206,262), Louisiana (reach 7,187), and Texas (reach 5,891). These three regions account for the largest share of the active audience.
What other brands do WAPT fans also like?
Beyond WAPT itself, the audience over-indexes on Ellen Burstyn (2.95×), Leprechaun (2.7×), Leverage (TV series) (1.63×), and WAOW (4.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WAPT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.