We the Kings Audience in United States

We the Kings logo

We the Kings has an estimated audience of 415,718 people in United States. 27.3% are female, 72.7% are male, average age 41.6. Top regions: Florida, California, Texas. Top brand affinities: Dog breed, Celtic mythology, Israel, Home construction, Wim Hof.

The average We the Kings fan in United States is 41.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Dog breed, Celtic mythology, Israel, with strongest over-indexing on Dog breed (6.03× the country average). Demographically, the We the Kings audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of We the Kings fans

Demographic split for We the Kings audience in United States
MetricValue
Female27.3%
Male72.7%
Average age41.6
Estimated audience size415,718

Audience persona

The typical We the Kings fan in United States is more male, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for We the Kings in United States
RegionReachAffinity
Florida43,0391.53×
California31,1700.68×
Texas27,1390.76×
New York21,0700.91×
Pennsylvania19,9411.42×
Ohio14,9361.17×
North Carolina14,4441.15×
Illinois12,4600.9×
Virginia12,0401.19×
Georgia11,6340.91×
Michigan10,4550.96×
Indiana9,1341.2×
Tennessee9,0561.09×
New Jersey8,7920.83×
Missouri7,7771.16×
Arizona7,3160.86×
Washington7,1760.86×
Massachusetts7,0480.86×
South Carolina6,9001.1×
Maryland6,8310.96×
Wisconsin6,2891.01×
Kentucky6,0901.17×
Colorado5,5210.84×
Alabama5,4530.94×
Minnesota5,4380.91×
Utah5,0781.36×
Louisiana4,8880.91×
Oklahoma4,5830.99×
Kansas4,5151.38×
Nevada4,3951.09×
Iowa4,2861.25×
Connecticut4,1450.99×
Oregon3,9040.82×
Arkansas3,2230.94×
Mississippi2,8040.82×
New Mexico2,3891.15×
Idaho2,1721.04×
Maine2,0461.37×
West Virginia2,0401.05×
Nebraska1,9420.93×
New Hampshire1,5290.93×
Hawaii1,4430.81×
Rhode Island1,0670.81×
Washington, District of Columbia1,0590.85×
Montana1,0070.87×
Delaware9560.83×
South Dakota9470.99×
North Dakota7830.92×
Vermont6760.93×
Alaska6600.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for We the Kings audience
BrandAffinityCategory
Dog breed6.03×Pets & Animals
Celtic mythology20.63×Arts & Culture
Israel3.84×Travel & Leisure
Home construction2.27×Home & Garden
Wim Hof18.58×Sports
Jeep Grand Cherokee (WJ)7.91×Cars & Mobility
Elsword20×Games
Combat sport1.85×Sports
Alaska1.77×Travel & Leisure
Tezz7.16×Movies & TV
Minnesota1.57×Travel & Leisure
Home staging4.49×Home & Garden
Litter box1.76×Pets & Animals
Google Photos2.07×Technology & Electronics
3D printing2.01×Technology & Electronics
KSTP-TV5.59×Movies & TV
Guy Fieri2.72×Movies & TV
Racing1.83×Cars & Mobility
Home Delivery2.09×Food & Beverages
IS (Infinite Stratos)2.53×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by We the Kings audience
TraitClusterScore
ExtroversionTHRILL1.63
Early Adopter MentalityPOWER1.38
Risk AppetiteTHRILL1.32
LGBTQ+ IdentityOPEN1.19
Social Media UsageJOY1.15
Pet OwnershipJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for We the Kings
CountryShare
United States63.0%
United Kingdom11.3%
Canada7.8%

See We the Kings audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does We the Kings have in United States?

We the Kings has an estimated audience of 415,718 people in United States, concentrated in Florida and California.

What is the gender split and age of We the Kings fans?

27.3% of We the Kings fans are female, 72.7% are male, with an average age of 41.6 years.

Which brands do We the Kings fans like most?

We the Kings fans show strongest brand affinity for Dog breed (6.03×), Celtic mythology (20.63×), and Israel (3.84×) over the country average.

Where do We the Kings fans live in United States?

We the Kings fans in United States are most concentrated in Florida (reach 43,039), California (reach 31,170), and Texas (reach 27,139). These three regions account for the largest share of the active audience.

What other brands do We the Kings fans also like?

Beyond We the Kings itself, the audience over-indexes on Celtic mythology (20.63×), Israel (3.84×), Home construction (2.27×), and Wim Hof (18.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for We the Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.