Wendie Malick Audience in United States
Wendie Malick has an estimated audience of 2,387,722 people in United States. 25.8% are female, 74.2% are male, average age 47.0. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Goop, Wok, Gran Torino, Governor of Michigan.
The average Wendie Malick fan in United States is 47.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Goop, Wok, with strongest over-indexing on Grinch (3.6× the country average). Demographically, the Wendie Malick audience skews more male with an average age of 47.0, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Wendie Malick fans
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 47.0 |
| Estimated audience size | 2,387,722 |
Audience persona
The typical Wendie Malick fan in United States is more male, around 47.0 years old, with strong DIY Mentality tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 231,621 | 0.88× |
| Texas | 180,467 | 0.88× |
| Florida | 136,981 | 0.85× |
| New York | 130,600 | 0.98× |
| Pennsylvania | 92,301 | 1.15× |
| Illinois | 88,785 | 1.12× |
| Ohio | 86,494 | 1.18× |
| North Carolina | 71,540 | 1× |
| Michigan | 70,367 | 1.13× |
| Georgia | 62,863 | 0.85× |
| New Jersey | 59,364 | 0.98× |
| Washington | 56,751 | 1.18× |
| Virginia | 55,176 | 0.95× |
| Massachusetts | 53,489 | 1.14× |
| Arizona | 49,746 | 1.02× |
| Indiana | 47,797 | 1.1× |
| Tennessee | 47,519 | 0.99× |
| Missouri | 45,935 | 1.19× |
| Colorado | 45,332 | 1.2× |
| Wisconsin | 41,034 | 1.14× |
| Minnesota | 40,158 | 1.17× |
| Maryland | 37,077 | 0.9× |
| South Carolina | 34,664 | 0.96× |
| Oregon | 33,876 | 1.24× |
| Kentucky | 31,301 | 1.05× |
| Oklahoma | 28,472 | 1.07× |
| Alabama | 27,123 | 0.81× |
| Connecticut | 26,792 | 1.12× |
| Utah | 23,934 | 1.12× |
| Louisiana | 22,429 | 0.73× |
| Iowa | 20,807 | 1.06× |
| Kansas | 20,430 | 1.09× |
| Nevada | 17,949 | 0.78× |
| Arkansas | 17,894 | 0.91× |
| Mississippi | 14,020 | 0.71× |
| Idaho | 13,722 | 1.15× |
| Nebraska | 11,723 | 0.98× |
| New Mexico | 11,620 | 0.97× |
| New Hampshire | 11,059 | 1.18× |
| West Virginia | 10,769 | 0.97× |
| Maine | 10,242 | 1.2× |
| Rhode Island | 7,991 | 1.05× |
| Montana | 7,244 | 1.09× |
| Hawaii | 6,904 | 0.67× |
| Delaware | 6,206 | 0.94× |
| Washington, District of Columbia | 4,963 | 0.69× |
| Vermont | 4,461 | 1.06× |
| South Dakota | 4,419 | 0.8× |
| Alaska | 4,359 | 0.85× |
| North Dakota | 4,126 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 3.6× | Movies & TV |
| Goop | 4.6× | Internet & Social Media |
| Wok | 4.8× | Food & Beverages |
| Gran Torino | 4.91× | Movies & TV |
| Governor of Michigan | 4.59× | Politics & Society |
| Home staging | 3.12× | Home & Garden |
| Vocal harmony | 2.39× | Music & Radio |
| Google Home | 3.37× | Technology & Electronics |
| Elsword | 8.45× | Games |
| Grace Slick | 4.5× | Music & Radio |
| Hibachi | 3.5× | Food & Beverages |
| headspace | 4.1× | Health |
| Noodle (Gorillaz) | 1.57× | Music & Radio |
| Historic site | 1.86× | Arts & Culture |
| Personalised Gifts | 1.87× | Home & Garden |
| Zoo Tycoon (series) | 8.45× | Games |
| El Paso County, Colorado | 5.28× | Travel & Leisure |
| La Jolla | 3.7× | Travel & Leisure |
| Hipster | 3.79× | Politics & Society |
| Hongik University | 4.86× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.31 |
| Extroversion | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.24 |
| Social Media Usage | JOY | 1.21 |
| Family Orientation | CONSERVATISM | 1.2 |
| Convenience Orientation | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 93.8% |
| Germany | 4.6% |
| Italy | 1.6% |
See Wendie Malick audiences in other countries
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Frequently asked questions
How many fans does Wendie Malick have in United States?
Wendie Malick has an estimated audience of 2,387,722 people in United States, concentrated in California and Texas.
What is the gender split and age of Wendie Malick fans?
25.8% of Wendie Malick fans are female, 74.2% are male, with an average age of 47.0 years.
Which brands do Wendie Malick fans like most?
Wendie Malick fans show strongest brand affinity for Grinch (3.6×), Goop (4.6×), and Wok (4.8×) over the country average.
Where do Wendie Malick fans live in United States?
Wendie Malick fans in United States are most concentrated in California (reach 231,621), Texas (reach 180,467), and Florida (reach 136,981). These three regions account for the largest share of the active audience.
What other brands do Wendie Malick fans also like?
Beyond Wendie Malick itself, the audience over-indexes on Goop (4.6×), Wok (4.8×), Gran Torino (4.91×), and Governor of Michigan (4.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wendie Malick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.