Wesleyan University Audience in United States

Wesleyan University logo

Wesleyan University has an estimated audience of 884,346 people in United States. 38.7% are female, 61.3% are male, average age 38.6. Top regions: New York, Connecticut, California. Top brand affinities: Lulu 黃路梓茵, Morphine (band), Jesse Plemons, No Escape (1994 film), Grinch.

The average Wesleyan University fan in United States is 38.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Connecticut, California. Top brand affinities include Lulu 黃路梓茵, Morphine (band), Jesse Plemons, with strongest over-indexing on Lulu 黃路梓茵 (14.07× the country average). Demographically, the Wesleyan University audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Wesleyan University fans

Demographic split for Wesleyan University audience in United States
MetricValue
Female38.7%
Male61.3%
Average age38.6
Estimated audience size884,346

Audience persona

The typical Wesleyan University fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Wesleyan University in United States
RegionReachAffinity
New York105,6432.14×
Connecticut92,86110.47×
California76,2510.78×
Massachusetts59,7363.43×
New Jersey40,1111.78×
Texas39,7010.52×
Pennsylvania29,2550.98×
Florida28,5580.48×
Illinois26,1930.89×
Virginia21,7831.01×
North Carolina20,5990.77×
Maryland18,2361.2×
Ohio16,8900.62×
Georgia13,0470.48×
Indiana11,3170.7×
Washington10,5640.6×
Michigan10,0890.44×
Tennessee8,9400.5×
Colorado8,9050.64×
South Carolina7,1320.54×
Rhode Island6,5892.34×
Minnesota6,5750.52×
Arizona6,5370.36×
Missouri6,2730.44×
Wisconsin6,2410.47×
Maine5,9881.89×
New Hampshire5,9591.71×
Oregon5,7880.57×
Kentucky5,1960.47×
Washington, District of Columbia5,0931.92×
Nebraska4,2730.96×
Oklahoma4,1150.42×
Louisiana4,0860.36×
Vermont4,0172.59×
Alabama3,6980.3×
Kansas3,6290.52×
West Virginia3,4960.85×
Iowa3,0150.41×
Nevada2,6270.31×
Utah2,6160.33×
Hawaii2,1660.57×
Arkansas2,1660.3×
Mississippi2,0060.28×
Delaware1,9550.8×
New Mexico1,5540.35×
Idaho1,3250.3×
Montana9550.39×
Alaska7880.42×
South Dakota6120.3×
Wyoming5060.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wesleyan University audience
BrandAffinityCategory
Lulu 黃路梓茵14.07×Movies & TV
Morphine (band)14.07×Music & Radio
Jesse Plemons5.72×Movies & TV
No Escape (1994 film)12.07×Movies & TV
Grinch4.02×Movies & TV
Harlow10.35×Travel & Leisure
Israel1.83×Travel & Leisure
Governor of Michigan6.02×Politics & Society
TV Fanatic7.81×Movies & TV
Google Photos1.74×Technology & Electronics
Goop3.5×Internet & Social Media
El Paso County, Colorado7.93×Travel & Leisure
Kay Arthur14.07×Literature
Kansas1.58×Travel & Leisure
Solo climbing3.97×Sports
Superintendent (education)5.16×Business & Career
Wok3.43×Food & Beverages
Alaskan Husky8.22×Pets & Animals
Cliff Keen22.45×Sports
Elsword8.41×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wesleyan University audience
TraitClusterScore
PatriotismCONSERVATISM2.36
Community OrientationOPEN1.63
IndulgenceJOY1.4
SpiritualityBALANCE1.37
Career OrientationPOWER1.35
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Wesleyan University
CountryShare
United States76.7%
United Kingdom7.8%
Philippines3.1%

See Wesleyan University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Wesleyan University have in United States?

Wesleyan University has an estimated audience of 884,346 people in United States, concentrated in New York and Connecticut.

What is the gender split and age of Wesleyan University fans?

38.7% of Wesleyan University fans are female, 61.3% are male, with an average age of 38.6 years.

Which brands do Wesleyan University fans like most?

Wesleyan University fans show strongest brand affinity for Lulu 黃路梓茵 (14.07×), Morphine (band) (14.07×), and Jesse Plemons (5.72×) over the country average.

Where do Wesleyan University fans live in United States?

Wesleyan University fans in United States are most concentrated in New York (reach 105,643), Connecticut (reach 92,861), and California (reach 76,251). These three regions account for the largest share of the active audience.

What other brands do Wesleyan University fans also like?

Beyond Wesleyan University itself, the audience over-indexes on Morphine (band) (14.07×), Jesse Plemons (5.72×), No Escape (1994 film) (12.07×), and Grinch (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wesleyan University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.