Willie Robertson Audience in United States

Willie Robertson logo

Willie Robertson has an estimated audience of 1,223,248 people in United States. 51.7% are female, 48.3% are male, average age 44.2. Top regions: Texas, Florida, North Carolina. Top brand affinities: Israel, Jeep Wagoneer, Kaytranada, Pillow, Urban Outfitters.

The average Willie Robertson fan in United States is 44.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, North Carolina. Top brand affinities include Israel, Jeep Wagoneer, Kaytranada, with strongest over-indexing on Israel (3.29× the country average). Demographically, the Willie Robertson audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Willie Robertson fans

Demographic split for Willie Robertson audience in United States
MetricValue
Female51.7%
Male48.3%
Average age44.2
Estimated audience size1,223,248

Audience persona

The typical Willie Robertson fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Willie Robertson in United States
RegionReachAffinity
Texas111,4941.06×
Florida55,8950.67×
North Carolina49,8831.36×
Tennessee49,4812.02×
Georgia47,3121.26×
California43,7280.33×
Ohio42,8221.14×
Alabama36,6512.14×
Louisiana33,1002.1×
Indiana31,0321.39×
Kentucky30,0891.96×
South Carolina29,7361.62×
Pennsylvania29,6970.72×
Missouri29,0041.47×
Oklahoma28,4342.09×
Michigan27,6090.86×
Illinois27,1090.67×
Virginia24,8260.83×
Arkansas24,1522.4×
Mississippi23,4212.32×
New York20,0080.29×
Arizona16,0630.64×
Wisconsin15,5860.85×
Minnesota15,0650.86×
Washington13,3830.55×
Kansas12,2611.27×
Colorado11,5920.6×
Iowa10,9891.09×
West Virginia10,9481.92×
Maryland10,2870.49×
New Jersey9,3240.3×
Utah8,4570.77×
Massachusetts8,1730.34×
Oregon8,1530.58×
Idaho7,5831.24×
Nebraska6,2621.02×
Nevada4,8640.41×
New Mexico4,5660.74×
Connecticut4,2370.35×
Montana3,7081.09×
South Dakota3,3071.17×
Maine3,0000.68×
New Hampshire2,6580.55×
North Dakota2,5501.01×
Hawaii2,2250.42×
Delaware1,9220.57×
Wyoming1,9141.06×
Alaska1,5610.6×
Vermont1,1780.55×
Rhode Island1,1670.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Willie Robertson audience
BrandAffinityCategory
Israel3.29×Travel & Leisure
Jeep Wagoneer8.32×Cars & Mobility
Kaytranada11.36×Music & Radio
Pillow1.99×Home & Garden
Urban Outfitters1.54×Shopping
Jill Scott4.24×Music & Radio
JamBase7.95×Music & Radio
Nebraska1.74×Travel & Leisure
Somerset, Kentucky13.36×Travel & Leisure
Saving1.64×Business & Career
ABC 7 Chicago2.05×Movies & TV
WESH2.26×Movies & TV
Huisgenoot77.7×News
Sinaloa1.67×Travel & Leisure
Insulin index5.96×Health
Horeca6.48×Travel & Leisure
Khaadi2.77×Fashion & Accessoires
Jeep Grand Cherokee (WJ)2.54×Cars & Mobility
Home staging2.13×Home & Garden
Kasik4.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Willie Robertson audience
TraitClusterScore
PatriotismCONSERVATISM1.59
ExtroversionTHRILL1.32
Community OrientationOPEN1.3
DIY MentalityTHRILL1.16
TraditionCONSERVATISM1.08
Risk AppetiteTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Willie Robertson
CountryShare
United States91.5%
Canada5.0%
United Kingdom0.8%

See Willie Robertson audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Willie Robertson have in United States?

Willie Robertson has an estimated audience of 1,223,248 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Willie Robertson fans?

51.7% of Willie Robertson fans are female, 48.3% are male, with an average age of 44.2 years.

Which brands do Willie Robertson fans like most?

Willie Robertson fans show strongest brand affinity for Israel (3.29×), Jeep Wagoneer (8.32×), and Kaytranada (11.36×) over the country average.

Where do Willie Robertson fans live in United States?

Willie Robertson fans in United States are most concentrated in Texas (reach 111,494), Florida (reach 55,895), and North Carolina (reach 49,883). These three regions account for the largest share of the active audience.

What other brands do Willie Robertson fans also like?

Beyond Willie Robertson itself, the audience over-indexes on Jeep Wagoneer (8.32×), Kaytranada (11.36×), Pillow (1.99×), and Urban Outfitters (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Willie Robertson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.