Wilshire Boulevard Audience in United States

Wilshire Boulevard logo

Wilshire Boulevard has an estimated audience of 601,732 people in United States. 59.0% are female, 41.0% are male, average age 38.8. Top regions: California, Texas, New York. Top brand affinities: Justice, Home construction, JC Whitney, Ken Griffey Jr., Graham Greene (actor).

The average Wilshire Boulevard fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Justice, Home construction, JC Whitney, with strongest over-indexing on Justice (6.05× the country average). Demographically, the Wilshire Boulevard audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Wilshire Boulevard fans

Demographic split for Wilshire Boulevard audience in United States
MetricValue
Female59.0%
Male41.0%
Average age38.8
Estimated audience size601,732

Audience persona

The typical Wilshire Boulevard fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Justice.

Top regions in United States

Top regions ranked by reach for Wilshire Boulevard in United States
RegionReachAffinity
California451,2999.37×
Texas45,1660.87×
New York39,2941.17×
Florida30,6530.75×
North Carolina19,5451.08×
Georgia14,6610.79×
Illinois14,2300.71×
Washington13,1621.09×
Ohio13,0740.71×
Pennsylvania13,0560.64×
Massachusetts12,8051.08×
New Jersey12,7070.83×
Virginia11,4780.78×
Michigan10,6050.67×
Arizona9,9740.81×
Nevada9,4181.62×
Oklahoma8,5771.28×
Colorado7,7600.82×
Maryland7,5550.73×
Tennessee7,3510.61×
Minnesota7,1970.83×
Wisconsin6,9050.76×
Oregon6,2580.91×
Missouri6,0770.63×
Indiana5,7520.52×
Connecticut5,3800.89×
Utah4,7990.89×
South Carolina4,7230.52×
Kentucky4,5720.61×
Louisiana4,5110.58×
Alabama3,5180.42×
Iowa3,3750.68×
Hawaii3,2951.27×
Mississippi3,1540.64×
Kansas2,8230.6×
New Mexico2,7250.9×
Arkansas2,4360.49×
Idaho2,3000.76×
Washington, District of Columbia2,2711.26×
West Virginia2,2640.81×
Nebraska2,1920.73×
New Hampshire1,5850.67×
Rhode Island1,5310.8×
Alaska1,3551.05×
Maine1,3500.63×
Montana1,2800.77×
South Dakota1,2630.91×
Vermont1,2401.17×
Wyoming1,1901.33×
North Dakota1,1360.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wilshire Boulevard audience
BrandAffinityCategory
Justice6.05×Politics & Society
Home construction1.86×Home & Garden
JC Whitney16.53×Shopping
Ken Griffey Jr.4.04×Sports
Graham Greene (actor)2.97×
Sub Zero (Official)4.26×Literature
Cadena SER6.83×Music & Radio
Fernando Valenzuela4.85×Sports
Tierra Cali3.07×Travel & Leisure
Nasal cavity3.34×Health
Temple Grandin2.75×Literature
New York Harbor4.7×Travel & Leisure
Grover Cleveland3.12×Politics & Society
Consequence (rapper)2.19×Music & Radio
JB5×Music & Radio
Sailor1.58×Travel & Leisure
Tierra caliente2.29×Travel & Leisure
Sam Bush7.42×Music & Radio
Julio Cesar Chavez Jr.2.04×Sports
War on Terror1.85×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wilshire Boulevard audience
TraitClusterScore
Luxury OrientationPREMIUM3.45
SustainabilityBALANCE3.34
Quality AwarenessPREMIUM2.68
Urban LifestyleOPEN2.41
TravellingTHRILL2.41
Sports ActivityPOWER2.4

Worldwide distribution

Worldwide audience distribution share by country for Wilshire Boulevard
CountryShare
United States92.4%
Italy6.6%
Germany0.9%

See Wilshire Boulevard audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Wilshire Boulevard have in United States?

Wilshire Boulevard has an estimated audience of 601,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Wilshire Boulevard fans?

59.0% of Wilshire Boulevard fans are female, 41.0% are male, with an average age of 38.8 years.

Which brands do Wilshire Boulevard fans like most?

Wilshire Boulevard fans show strongest brand affinity for Justice (6.05×), Home construction (1.86×), and JC Whitney (16.53×) over the country average.

Where do Wilshire Boulevard fans live in United States?

Wilshire Boulevard fans in United States are most concentrated in California (reach 451,299), Texas (reach 45,166), and New York (reach 39,294). These three regions account for the largest share of the active audience.

What other brands do Wilshire Boulevard fans also like?

Beyond Wilshire Boulevard itself, the audience over-indexes on Home construction (1.86×), JC Whitney (16.53×), Ken Griffey Jr. (4.04×), and Graham Greene (actor) (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wilshire Boulevard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.