Winter storm Audience in United States

Winter storm logo

Winter storm has an estimated audience of 2,778,745 people in United States. 60.6% are female, 39.4% are male, average age 43.3. Top regions: Pennsylvania, Michigan, Ohio. Top brand affinities: Pillow, Urban Outfitters, Jingoism, Final Fantasy VII (Famicom), Elina Svitolina.

The average Winter storm fan in United States is 43.3 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, Michigan, Ohio. Top brand affinities include Pillow, Urban Outfitters, Jingoism, with strongest over-indexing on Pillow (3.25× the country average). Demographically, the Winter storm audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event

Demographics of Winter storm fans

Demographic split for Winter storm audience in United States
MetricValue
Female60.6%
Male39.4%
Average age43.3
Estimated audience size2,778,745

Audience persona

The typical Winter storm fan in United States is more female, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Winter storm in United States
RegionReachAffinity
Pennsylvania156,7931.68×
Michigan136,4091.88×
Ohio130,7461.53×
Texas124,4350.52×
New York116,7180.75×
North Carolina115,7331.38×
Virginia89,3441.32×
Indiana86,6671.71×
Florida80,5010.43×
Illinois79,5300.86×
Georgia77,2600.9×
Kentucky74,4292.14×
Missouri64,7391.45×
Maryland57,4781.2×
Wisconsin57,2051.37×
Minnesota50,8001.28×
California49,9170.16×
South Carolina48,3241.16×
West Virginia41,2833.19×
Massachusetts36,3200.66×
Kansas34,3671.57×
Iowa33,7521.47×
Oklahoma31,3481.02×
Washington31,0350.56×
Colorado30,9510.71×
Arkansas29,9061.31×
Connecticut24,5770.88×
Oregon24,5520.77×
Mississippi24,3341.06×
Louisiana21,8480.61×
Tennessee21,3770.38×
New Jersey17,8540.25×
Utah15,2420.61×
Nebraska15,0591.08×
Maine13,6501.37×
Idaho11,6460.84×
New Mexico11,3190.81×
New Hampshire10,7460.98×
Nevada9,3760.35×
Delaware9,0001.17×
Arizona8,9920.16×
Montana8,9371.16×
South Dakota7,1541.11×
Alabama7,0720.18×
North Dakota6,1971.09×
Rhode Island6,1800.7×
Vermont5,2241.07×
Wyoming5,1861.26×
Washington, District of Columbia4,1660.5×
Hawaii2,3170.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winter storm audience
BrandAffinityCategory
Pillow3.25×Home & Garden
Urban Outfitters1.61×Shopping
Jingoism1.57×Politics & Society
Final Fantasy VII (Famicom)6.42×Games
Elina Svitolina3.5×Sports
19 Kids and Counting1.96×Movies & TV
Jack White1.55×Movies & TV
Layne Staley2×Music & Radio
Hebe1.97×Home & Garden
Brunello Cucinelli2.19×Fashion & Accessoires
education.com3.97×Kids & Family
Solo climbing1.79×Sports
Stucco1.54×Home & Garden
Overboard (film)1.75×Movies & TV
Voltron: Legendary Defender3.13×Movies & TV
International University of Business Agriculture and Technology2×Business & Career
Vacaville, California2.16×Travel & Leisure
Software widget2.79×Technology & Electronics
TVNotas1.73×News
EShakti1.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winter storm audience
TraitClusterScore
Need for SecurityCONSERVATISM1.6
PatriotismCONSERVATISM1.54
Career OrientationPOWER1.25
Quality AwarenessPREMIUM1.23
TravellingTHRILL1.2
Family OrientationCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Winter storm
CountryShare
United States62.2%
Canada7.0%
Spain5.6%

See Winter storm audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Winter storm have in United States?

Winter storm has an estimated audience of 2,778,745 people in United States, concentrated in Pennsylvania and Michigan.

What is the gender split and age of Winter storm fans?

60.6% of Winter storm fans are female, 39.4% are male, with an average age of 43.3 years.

Which brands do Winter storm fans like most?

Winter storm fans show strongest brand affinity for Pillow (3.25×), Urban Outfitters (1.61×), and Jingoism (1.57×) over the country average.

Where do Winter storm fans live in United States?

Winter storm fans in United States are most concentrated in Pennsylvania (reach 156,793), Michigan (reach 136,409), and Ohio (reach 130,746). These three regions account for the largest share of the active audience.

What other brands do Winter storm fans also like?

Beyond Winter storm itself, the audience over-indexes on Urban Outfitters (1.61×), Jingoism (1.57×), Final Fantasy VII (Famicom) (6.42×), and Elina Svitolina (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winter storm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.