Wrong Turn Audience in United States

Wrong Turn logo

Wrong Turn has an estimated audience of 1,439,131 people in United States. 60.1% are female, 39.9% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: Staycation, Hocus Pocus, Dog breed, Nationality, Stamp collecting.

The average Wrong Turn fan in United States is 41.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Staycation, Hocus Pocus, Dog breed, with strongest over-indexing on Staycation (116.09× the country average). Demographically, the Wrong Turn audience skews more female with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Wrong Turn fans

Demographic split for Wrong Turn audience in United States
MetricValue
Female60.1%
Male39.9%
Average age41.4
Estimated audience size1,439,131

Audience persona

The typical Wrong Turn fan in United States is more female, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Wrong Turn in United States
RegionReachAffinity
Texas163,8661.32×
California128,4300.81×
Florida90,1290.93×
North Carolina60,3611.39×
New York60,2200.75×
Georgia59,6561.35×
Ohio55,9981.26×
Pennsylvania48,7741.01×
Illinois47,0340.98×
Tennessee44,0381.53×
Virginia37,6131.07×
Michigan36,1090.96×
Alabama32,3411.61×
Indiana30,8971.18×
South Carolina29,9501.38×
Louisiana29,3781.58×
Kentucky28,6891.59×
Arizona26,9400.92×
Mississippi26,4942.23×
Missouri24,4071.05×
New Jersey23,9960.66×
Maryland21,8250.88×
Washington21,3070.74×
Oklahoma21,1521.32×
Arkansas19,5391.65×
Wisconsin19,4610.9×
Colorado17,6760.78×
Massachusetts16,7030.59×
West Virginia15,0322.24×
Minnesota14,8300.72×
Oregon12,9400.78×
Nevada11,4180.82×
Kansas10,8740.96×
Iowa10,5890.89×
Connecticut10,1370.7×
Utah7,9830.62×
New Mexico7,7611.08×
Nebraska6,1660.85×
Idaho5,5060.76×
Maine3,9550.77×
New Hampshire3,5000.62×
Hawaii3,2260.52×
Rhode Island3,1920.7×
Delaware3,1890.8×
Washington, District of Columbia2,7890.64×
Montana2,6150.66×
South Dakota2,5740.77×
North Dakota2,3090.78×
Alaska1,9050.62×
Vermont1,4740.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wrong Turn audience
BrandAffinityCategory
Staycation116.09×Home & Garden
Hocus Pocus7.76×Movies & TV
Dog breed1.74×Pets & Animals
Nationality3.14×Politics & Society
Stamp collecting5.69×Home & Garden
Jingoism1.99×Politics & Society
Non-celiac gluten sensitivity9.7×Health
Google Photos2.14×Technology & Electronics
Figure painting (hobby)4.54×Arts & Culture
Corona (band)4.42×Music & Radio
Bank account1.86×Business & Career
Natural rubber1.52×Cars & Mobility
Buying and Selling Real Estate4.78×Home & Garden
3D printing1.51×Technology & Electronics
Justice1.69×Politics & Society
Sussex County, New Jersey5.69×Travel & Leisure
Winemaking2.57×Food & Beverages
Hog Hunting1.88×Sports
Home staging2.88×Home & Garden
Mayfield, Kentucky11.81×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wrong Turn audience
TraitClusterScore
DIY MentalityTHRILL1.4
LGBTQ+ IdentityOPEN1.35
PatriotismCONSERVATISM1.27
Community OrientationOPEN1.26
IndulgenceJOY1.24
Career OrientationPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Wrong Turn
CountryShare
United States21.5%
India15.2%
Germany6.3%

See Wrong Turn audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Wrong Turn have in United States?

Wrong Turn has an estimated audience of 1,439,131 people in United States, concentrated in Texas and California.

What is the gender split and age of Wrong Turn fans?

60.1% of Wrong Turn fans are female, 39.9% are male, with an average age of 41.4 years.

Which brands do Wrong Turn fans like most?

Wrong Turn fans show strongest brand affinity for Staycation (116.09×), Hocus Pocus (7.76×), and Dog breed (1.74×) over the country average.

Where do Wrong Turn fans live in United States?

Wrong Turn fans in United States are most concentrated in Texas (reach 163,866), California (reach 128,430), and Florida (reach 90,129). These three regions account for the largest share of the active audience.

What other brands do Wrong Turn fans also like?

Beyond Wrong Turn itself, the audience over-indexes on Hocus Pocus (7.76×), Dog breed (1.74×), Nationality (3.14×), and Stamp collecting (5.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrong Turn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.