Rascasse Audience Intelligence

Wrong Turn Audience in United States

A data profile of the people who buy, follow and care about Wrong Turn in United States — modelled from more than twelve digital signal sources. Wrong Turn has an estimated audience of 1,335,481 people in United States.

#1335among Movie / TV Show / Series in United States#3281in Movies & TV

The average Wrong Turn fan in United States is 41.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include american psycho, Twin Peaks, Obsessed (2009 film), with strongest over-indexing on american psycho (183.34× the country average).

Demographically, the Wrong Turn audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wrong Turn fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for american psycho.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wrong Turn profile in United States.

Audience size
1.3M
in United States
Gender
60.1%♀
39.9% male
Age
41.4
average years
Country rank
#19332
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wrong Turn viewers

60.1% are female, 39.9% are male, average age 41.4.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Wrong Turn audience in United States
MetricValue
Female60.1%
Male39.9%
Average age41.4
Estimated audience size1,335,481
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Wrong Turn audience in United States
Age bracketShare%
16-1926%
20-299%
30-3912%
40-4922%
50+31%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Wrong Turn audience comes from United States.

Worldwide audience distribution share by country for Wrong Turn
CountryShare
United States19.8%
India12.8%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wrong Turn audience in United States is strongest.

Fig. 05

Top regions by affinity

Wrong Turn fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K2.36×
02Mississippi~30K2.30×
03Alabama~30K1.68×
04Louisiana~30K1.63×
05Arkansas~20K1.63×
06Kentucky~30K1.53×
07Tennessee~40K1.46×
08South Carolina~30K1.37×
09North Carolina~60K1.35×
10Georgia~60K1.32×
11Oklahoma~20K1.32×
12Texas~200K1.24×
13Ohio~50K1.23×
14Indiana~30K1.13×
15New Mexico~8K1.09×
16Virginia~40K1.05×
17Missouri~20K1.05×
18Pennsylvania~50K0.97×
19Kansas~10K0.95×
20Michigan~40K0.94×
21Illinois~40K0.92×
22Florida~90K0.89×
23Maryland~20K0.89×
24Arizona~30K0.88×
25Wisconsin~20K0.88×
26Iowa~10K0.88×
27Nebraska~6K0.87×
28Delaware~3K0.87×
29North Dakota~3K0.87×
30Nevada~10K0.83×
31South Dakota~3K0.81×
32Idaho~6K0.80×
33Maine~4K0.80×
34California~100K0.77×
35Oregon~10K0.77×
36Rhode Island~3K0.76×
37Alaska~2K0.76×
38Colorado~20K0.75×
39Montana~3K0.73×
40Minnesota~10K0.72×
41New York~60K0.71×
42Washington~20K0.71×
43Connecticut~10K0.71×
44Vermont~2K0.69×
45New Hampshire~4K0.68×
46Washington, District of Columbia~3K0.67×
47New Jersey~20K0.64×
48Utah~8K0.63×
49Hawaii~4K0.59×
50Massachusetts~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Wrong Turn, United States
0.58×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wrong Turn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wrong Turn audience
#·InterestCategoryAffinity×
01american psychoMovies & TV183.34×
02Twin PeaksMovies & TV13.85×
03Alan TudykMovies & TV13.85×
04Ariel WinterMovies & TV13.85×
05Melanie LynskeyMovies & TV13.85×
06Katee SackhoffMovies & TV13.85×
07Erin AndrewsSports13.85×
08FAO SchwarzShopping13.85×
09Christian PulisicSports12.91×
10Edward NortonMovies & TV12.39×
11Obsessed (2009 film)Movies & TV11.87×
12Christina RicciMovies & TV11.40×
13Adam DeVineMovies & TV11.28×
14Dakota FanningMovies & TV10.85×
15Russell CroweMovies & TV9.00×
16Sharon OsbourneMovies & TV7.14×
17Anne HathawayMovies & TV4.20×
18Diane KeatonMovies & TV4.06×
19BeetlejuiceMovies & TV4.04×
20GeneticsKids & Family2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wrong Turn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wrong Turn audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Community OrientationOPEN1.52×
DIY MentalityTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wrong Turn audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wrong Turn have in United States?

Wrong Turn has an estimated audience of 1,335,481 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Wrong Turn viewers?

60.1% of Wrong Turn fans are female, 39.9% are male, with an average age of 41.4 years.

03

Which brands do Wrong Turn fans like most?

Wrong Turn fans show strongest brand affinity for american psycho (183.34×), Twin Peaks (13.85×), and Obsessed (2009 film) (11.87×) over the country average.

04

Where do Wrong Turn fans live in United States?

Wrong Turn fans in United States are most concentrated in Texas (reach ~200K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wrong Turn fans also like?

Beyond Wrong Turn itself, the audience over-indexes on Twin Peaks (13.85×), Obsessed (2009 film) (11.87×), Dakota Fanning (10.85×), and Christina Ricci (11.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wrong Turn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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