WUSA (TV) Audience in United States

WUSA (TV) logo

WUSA (TV) has an estimated audience of 1,551,505 people in United States. 64.0% are female, 36.0% are male, average age 45.9. Top regions: Maryland, Virginia, Texas. Top brand affinities: Jonathan Davis, Pillow, WGN-TV, Cal Ripken, Jr., Northrop Grumman.

The average WUSA (TV) fan in United States is 45.9 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Virginia, Texas. Top brand affinities include Jonathan Davis, Pillow, WGN-TV, with strongest over-indexing on Jonathan Davis (9.82× the country average). Demographically, the WUSA (TV) audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WUSA (TV) fans

Demographic split for WUSA (TV) audience in United States
MetricValue
Female64.0%
Male36.0%
Average age45.9
Estimated audience size1,551,505

Audience persona

The typical WUSA (TV) fan in United States is more female, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Jonathan Davis.

Top regions in United States

Top regions ranked by reach for WUSA (TV) in United States
RegionReachAffinity
Maryland288,55810.82×
Virginia224,1025.93×
Texas75,0450.56×
Washington, District of Columbia74,51115.98×
New York51,6850.6×
California43,4570.25×
Florida40,3650.38×
Pennsylvania25,9460.5×
North Carolina24,9720.53×
Georgia19,1530.4×
Ohio16,1950.34×
South Carolina14,5830.62×
Illinois14,1640.27×
Tennessee12,7510.41×
New Jersey12,4300.32×
Michigan11,8040.29×
Missouri9,9800.4×
Washington9,6400.31×
Massachusetts8,8630.29×
Indiana8,7440.31×
Colorado7,7650.32×
West Virginia7,4361.03×
Arizona7,1700.23×
Wisconsin6,1570.26×
Connecticut5,9910.38×
Minnesota5,7570.26×
Alabama5,4220.25×
Kentucky5,2510.27×
Oregon5,0720.29×
Louisiana4,7320.24×
Mississippi4,5040.35×
Nevada3,7860.25×
Oklahoma3,7350.22×
Delaware3,2510.76×
Arkansas3,0920.24×
Iowa2,9640.23×
Maine2,8220.51×
New Mexico2,5770.33×
Kansas2,4980.2×
Idaho2,0290.26×
Alaska2,0240.61×
New Hampshire1,8100.3×
Hawaii1,7890.27×
Nebraska1,7730.23×
Montana1,7640.41×
Rhode Island1,7480.35×
South Dakota1,7410.49×
Utah1,7250.12×
North Dakota1,6960.53×
Wyoming1,6410.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WUSA (TV) audience
BrandAffinityCategory
Jonathan Davis9.82×Music & Radio
Pillow1.88×Home & Garden
WGN-TV1.81×Movies & TV
Cal Ripken, Jr.4.01×Sports
Northrop Grumman1.58×Business & Career
Enfamil1.52×Kids & Family
Life of Pi1.98×Movies & TV
Overboard (film)1.53×Movies & TV
Al Ahly SC1.54×Sports
Academy Award for Best Production Design3.02×Movies & TV
Parma2.09×Travel & Leisure
Barclays Center2.06×Sports
International University of Business Agriculture and Technology1.63×Business & Career
Cachorros1.84×Pets & Animals
Paul Graham (computer programmer)2.85×Technology & Electronics
Jbc3.49×Kids & Family
Flattop grill3.09×Home & Garden
Intraocular lens1.55×Health
Cachaça1.93×Food & Beverages
Ivana (singer)2.22×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WUSA (TV) audience
TraitClusterScore
Family OrientationCONSERVATISM2.36
Community OrientationOPEN1.47
TraditionCONSERVATISM1.3
Quality AwarenessPREMIUM1.26
SpiritualityBALANCE1.2
IndividualismJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for WUSA (TV)
CountryShare
United States91.3%
United Kingdom2.0%
Canada1.3%

See WUSA (TV) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WUSA (TV) have in United States?

WUSA (TV) has an estimated audience of 1,551,505 people in United States, concentrated in Maryland and Virginia.

What is the gender split and age of WUSA (TV) fans?

64.0% of WUSA (TV) fans are female, 36.0% are male, with an average age of 45.9 years.

Which brands do WUSA (TV) fans like most?

WUSA (TV) fans show strongest brand affinity for Jonathan Davis (9.82×), Pillow (1.88×), and WGN-TV (1.81×) over the country average.

Where do WUSA (TV) fans live in United States?

WUSA (TV) fans in United States are most concentrated in Maryland (reach 288,558), Virginia (reach 224,102), and Texas (reach 75,045). These three regions account for the largest share of the active audience.

What other brands do WUSA (TV) fans also like?

Beyond WUSA (TV) itself, the audience over-indexes on Pillow (1.88×), WGN-TV (1.81×), Cal Ripken, Jr. (4.01×), and Northrop Grumman (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WUSA (TV). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.