X2 (film) Audience in United States

X2 (film) logo

X2 (film) has an estimated audience of 864,989 people in United States. 37.2% are female, 62.8% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: MK, nbc chicago, Northrop Grumman, N1 road (South Africa), Atkins diet.

The average X2 (film) fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, nbc chicago, Northrop Grumman, with strongest over-indexing on MK (2.14× the country average). Demographically, the X2 (film) audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of X2 (film) fans

Demographic split for X2 (film) audience in United States
MetricValue
Female37.2%
Male62.8%
Average age37.5
Estimated audience size864,989

Audience persona

The typical X2 (film) fan in United States is more male, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for X2 (film) in United States
RegionReachAffinity
California169,1621.78×
Texas75,0161.01×
Florida57,1520.98×
New York45,4090.94×
Maryland30,5492.05×
Illinois27,0610.94×
Pennsylvania26,6320.91×
Georgia25,2540.95×
North Carolina24,0680.92×
Ohio24,0500.9×
Massachusetts23,1751.36×
New Jersey21,9961×
Virginia21,1671×
Michigan21,1020.93×
Arizona20,8741.18×
Washington17,7631.02×
Tennessee15,4130.89×
Indiana15,3380.97×
Missouri13,1350.94×
South Carolina12,1190.93×
Colorado12,0400.88×
Alabama11,1190.92×
Kentucky10,5990.98×
Wisconsin10,4550.8×
Oregon9,9121×
Louisiana9,8750.89×
Minnesota9,6390.78×
Oklahoma9,3080.97×
Nevada9,2431.1×
Utah8,2351.06×
Connecticut7,7970.9×
New Hampshire7,3642.16×
Washington, District of Columbia6,8022.62×
Arkansas6,3540.89×
Iowa6,2330.87×
Kansas6,2020.91×
Mississippi5,8060.81×
Idaho3,8270.88×
New Mexico3,7720.87×
Nebraska3,4370.79×
West Virginia3,1720.79×
Hawaii3,0230.81×
Maine2,3380.75×
Rhode Island2,1920.8×
Delaware2,1450.9×
Montana1,8130.76×
Alaska1,4090.76×
South Dakota1,3520.68×
North Dakota1,3160.74×
Vermont9780.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for X2 (film) audience
BrandAffinityCategory
MK2.14×Music & Radio
nbc chicago2.48×Movies & TV
Northrop Grumman2.44×Business & Career
N1 road (South Africa)1.52×Travel & Leisure
Atkins diet1.73×Health
Expatriates in the United Arab Emirates19.09×Business & Career
Graham Greene1.75×Literature
Consequence (rapper)1.7×Music & Radio
Eden Lake2.12×Movies & TV
Software widget3.83×Technology & Electronics
Ezekiel Elliott1.87×Sports
EShakti2.55×Shopping
Nick Jr. (Australia)2.07×Kids & Family
Chili con carne1.81×Food & Beverages
Lebanese cuisine1.7×Food & Beverages
Life of Pi2.08×Movies & TV
Voltron: Legendary Defender3.36×Movies & TV
Underarm hair1.68×Beauty & Wellness
Jonah3×
Diane Sawyer1.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by X2 (film) audience
TraitClusterScore
Quality AwarenessPREMIUM1.33
Need for SecurityCONSERVATISM1.21
ExtroversionTHRILL1.18
Luxury OrientationPREMIUM1.14
Price SensitivityPREMIUM1.13
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for X2 (film)
CountryShare
United States14.2%
Taiwan8.4%
Brazil7.0%

See X2 (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does X2 (film) have in United States?

X2 (film) has an estimated audience of 864,989 people in United States, concentrated in California and Texas.

What is the gender split and age of X2 (film) fans?

37.2% of X2 (film) fans are female, 62.8% are male, with an average age of 37.5 years.

Which brands do X2 (film) fans like most?

X2 (film) fans show strongest brand affinity for MK (2.14×), nbc chicago (2.48×), and Northrop Grumman (2.44×) over the country average.

Where do X2 (film) fans live in United States?

X2 (film) fans in United States are most concentrated in California (reach 169,162), Texas (reach 75,016), and Florida (reach 57,152). These three regions account for the largest share of the active audience.

What other brands do X2 (film) fans also like?

Beyond X2 (film) itself, the audience over-indexes on nbc chicago (2.48×), Northrop Grumman (2.44×), N1 road (South Africa) (1.52×), and Atkins diet (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for X2 (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.