Yandy Smith Audience in United States

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Yandy Smith has an estimated audience of 374,121 people in United States. 83.3% are female, 16.7% are male, average age 33.6. Top regions: Georgia, Texas, New York. Top brand affinities: Mackenzie Foy, Klezmer, Litter box, 3D printing, Buying a House.

The average Yandy Smith fan in United States is 33.6 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Texas, New York. Top brand affinities include Mackenzie Foy, Klezmer, Litter box, with strongest over-indexing on Mackenzie Foy (14.68× the country average). Demographically, the Yandy Smith audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Yandy Smith fans

Demographic split for Yandy Smith audience in United States
MetricValue
Female83.3%
Male16.7%
Average age33.6
Estimated audience size374,121

Audience persona

The typical Yandy Smith fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Yandy Smith in United States
RegionReachAffinity
Georgia38,8553.37×
Texas37,3451.16×
New York36,7381.76×
Florida29,9551.18×
California23,7750.58×
North Carolina21,3981.9×
Illinois16,5071.32×
Maryland16,1602.51×
Pennsylvania16,1221.28×
New Jersey13,6931.44×
Virginia13,1781.45×
Michigan12,9761.33×
Louisiana12,6892.63×
Ohio12,6401.1×
South Carolina12,1342.16×
Alabama11,6662.23×
Tennessee10,4591.39×
Mississippi10,0413.26×
Missouri6,6741.11×
Indiana6,5990.97×
Massachusetts4,6300.63×
Connecticut4,4701.19×
Arkansas4,2401.38×
Arizona4,1400.54×
Wisconsin3,6170.64×
Nevada3,4480.95×
Kentucky3,3710.72×
Oklahoma3,0370.73×
Minnesota2,6530.49×
Washington2,5730.34×
Colorado2,2390.38×
Washington, District of Columbia2,1221.89×
Delaware1,8971.84×
Kansas1,4120.48×
Rhode Island1,0590.89×
Iowa9940.32×
Oregon8740.2×
New Mexico6880.37×
Nebraska6810.36×
West Virginia6060.35×
Hawaii5580.35×
Utah4040.12×
New Hampshire2710.18×
Maine2620.2×
Idaho2430.13×
North Dakota1980.26×
Alaska1840.23×
South Dakota1470.17×
Montana1380.13×
Wyoming1280.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yandy Smith audience
BrandAffinityCategory
Mackenzie Foy14.68×Fashion & Accessoires
Klezmer38.77×Music & Radio
Litter box1.87×Pets & Animals
3D printing2.08×Technology & Electronics
Buying a House4.89×Home & Garden
Google Photos1.66×Technology & Electronics
Saving1.83×Business & Career
Harlow7.3×Travel & Leisure
edureka22.17×Business & Career
Jebel Ali Free Zone29.52×Business & Career
Overtone5×Beauty & Wellness
Penn & Teller4.27×Movies & TV
Commercial mortgage3.11×Business & Career
Mortgage insurance2.13×Business & Career
UK garage2.53×Music & Radio
No Escape (1994 film)4.97×Movies & TV
Noodle (Gorillaz)1.56×Music & Radio
Jean-Marc Vallée20×Movies & TV
Guy Fieri1.5×Movies & TV
TV Fanatic3.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yandy Smith audience
TraitClusterScore
Luxury OrientationPREMIUM1.5
Family OrientationCONSERVATISM1.22
Urban LifestyleOPEN1.16
Career OrientationPOWER1.13
LGBTQ+ IdentityOPEN1.12
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Yandy Smith
CountryShare
United States92.6%
United Kingdom2.2%
Canada1.2%

See Yandy Smith audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Yandy Smith have in United States?

Yandy Smith has an estimated audience of 374,121 people in United States, concentrated in Georgia and Texas.

What is the gender split and age of Yandy Smith fans?

83.3% of Yandy Smith fans are female, 16.7% are male, with an average age of 33.6 years.

Which brands do Yandy Smith fans like most?

Yandy Smith fans show strongest brand affinity for Mackenzie Foy (14.68×), Klezmer (38.77×), and Litter box (1.87×) over the country average.

Where do Yandy Smith fans live in United States?

Yandy Smith fans in United States are most concentrated in Georgia (reach 38,855), Texas (reach 37,345), and New York (reach 36,738). These three regions account for the largest share of the active audience.

What other brands do Yandy Smith fans also like?

Beyond Yandy Smith itself, the audience over-indexes on Klezmer (38.77×), Litter box (1.87×), 3D printing (2.08×), and Buying a House (4.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yandy Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.