Rascasse Audience Intelligence

Yandy Smith Audience in United States

A data profile of the people who buy, follow and care about Yandy Smith in United States — modelled from more than twelve digital signal sources. Yandy Smith has an estimated audience of 363,387 people in United States.

#106among Director in United States#10872among Person in United States#8010in Movies & TV

The average Yandy Smith fan in United States is 33.6 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, New York.

Top brand affinities include Fabolous, Teyana Taylor, Black comedy, with strongest over-indexing on Fabolous (86.12× the country average).

Demographically, the Yandy Smith audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yandy Smith fan in United States is more female, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Fabolous.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yandy Smith profile in United States.

Audience size
363K
in United States
Gender
83.3%♀
16.7% male
Age
33.6
average years
Country rank
#43737
Person in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yandy Smith fans

83.3% are female, 16.7% are male, average age 33.6.

Fig. 02

Gender split

83.3%
Female
16.7%
Male
Demographic split for Yandy Smith audience in United States
MetricValue
Female83.3%
Male16.7%
Average age33.6
Estimated audience size363,387
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Yandy Smith audience in United States
Age bracketShare%
16-1928%
20-2926%
30-3924%
40-4916%
50+6%
Fig. 04

Worldwide distribution

92.3%

of the worldwide Yandy Smith audience comes from United States.

Worldwide audience distribution share by country for Yandy Smith
CountryShare
United States92.3%
United Kingdom2.1%
Canada1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yandy Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Yandy Smith fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~40K3.23×
02Mississippi~9K3.08×
03Louisiana~10K2.70×
04Maryland~20K2.52×
05Alabama~10K2.20×
06South Carolina~10K2.07×
07North Carolina~20K1.80×
08Washington, District of Columbia~2K1.78×
09Delaware~2K1.73×
10New York~30K1.66×
11Virginia~10K1.42×
12Tennessee~10K1.39×
13New Jersey~10K1.36×
14Arkansas~4K1.30×
15Illinois~20K1.27×
16Michigan~10K1.26×
17Pennsylvania~20K1.21×
18Florida~30K1.20×
19Connecticut~4K1.18×
20Texas~40K1.11×
21Ohio~10K1.10×
22Missouri~7K1.09×
23Nevada~4K1.00×
24Indiana~7K0.99×
25Rhode Island~1K0.90×
26Vermont<1K0.85×
27Alaska<1K0.84×
28Montana<1K0.83×
29South Dakota<1K0.83×
30North Dakota<1K0.82×
31Oklahoma~3K0.78×
32Kentucky~4K0.77×
33Idaho~1K0.77×
34Maine~1K0.75×
35New Hampshire~1K0.74×
36West Virginia~1K0.71×
37Wisconsin~4K0.69×
38Hawaii~1K0.69×
39Massachusetts~5K0.66×
40Nebraska~1K0.66×
41New Mexico~1K0.66×
42Kansas~2K0.65×
43Utah~2K0.62×
44Arizona~5K0.61×
45California~20K0.58×
46Iowa~2K0.58×
47Minnesota~3K0.57×
48Oregon~2K0.51×
49Colorado~3K0.49×
50Washington~3K0.44×
Fig. 06

Affinity by region

Affinity by region — Yandy Smith, United States
0.44×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yandy Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yandy Smith audience
#·InterestCategoryAffinity×
01FabolousMusic & Radio86.12×
02K. MichelleMusic & Radio25.76×
03Empire (2015 TV series)Movies & TV21.17×
04Thandie NewtonMovies & TV20.00×
05Taraji P. HensonMovies & TV19.23×
06Teyana TaylorMovies & TV18.25×
07Jill ScottMusic & Radio15.31×
08Tracee Ellis RossMovies & TV13.67×
09RonaldinhoSports13.19×
10Black comedyMovies & TV11.38×
11Trinidad and TobagoTravel & Leisure8.66×
12MelaninBeauty & Wellness8.47×
13David YurmanFashion & Accessoires7.79×
14Michael B. JordanMovies & TV7.67×
15Internet celebrityInternet & Social Media7.18×
16KeratinBeauty & Wellness5.77×
17The Breakfast ClubMovies & TV5.43×
18NigeriaTravel & Leisure5.42×
19TMZInternet & Social Media4.46×
20Planet FitnessSports3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yandy Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yandy Smith audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.77×
Community OrientationOPEN1.55×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yandy Smith audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
Pet OwnershipJOY0.68×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yandy Smith have in United States?

Yandy Smith has an estimated audience of 363,387 people in United States, concentrated in Georgia and Texas.

02

What is the gender split and age of Yandy Smith fans?

83.3% of Yandy Smith fans are female, 16.7% are male, with an average age of 33.6 years.

03

Which brands do Yandy Smith fans like most?

Yandy Smith fans show strongest brand affinity for Fabolous (86.12×), Teyana Taylor (18.25×), and Black comedy (11.38×) over the country average.

04

Where do Yandy Smith fans live in United States?

Yandy Smith fans in United States are most concentrated in Georgia (reach ~40K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Yandy Smith fans also like?

Beyond Yandy Smith itself, the audience over-indexes on Teyana Taylor (18.25×), Black comedy (11.38×), Empire (2015 TV series) (21.17×), and Taraji P. Henson (19.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yandy Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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