A data profile of the people who buy, follow and care about Chemical substance in South Africa — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 1,101,268 people in South Africa.
Chemical substance has an estimated audience of 1,101,268 people in South Africa. 60.6% are female, 39.4% are male, average age 37.3. Top brand affinities: LinkedIn, Innovation, Department store, Street food, Fertilizer.
Top brand affinities include LinkedIn, Innovation, Department store, with strongest over-indexing on LinkedIn (1.52× the country average).
Demographically, the Chemical substance audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Chemical substance fan in South Africa is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Chemical substance profile in South Africa.
60.6% are female, 39.4% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 37.3 |
| Estimated audience size | 1,101,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Chemical substance audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Insect repellent | Health | 2.28× | ||
| 02 | Social shopping | Shopping | 1.96× | ||
| 03 | Malt whisky | Food & Beverages | 1.71× | ||
| 04 | Birkenstock | Fashion & Accessoires | 1.68× | ||
| 05 | Air purifier | Home & Garden | 1.67× | ||
| 06 | Prosecco | Food & Beverages | 1.63× | ||
| 07 | Department store | Shopping | 1.62× | ||
| 08 | Street food | Food & Beverages | 1.62× | ||
| 09 | Fertilizer | Home & Garden | 1.59× | ||
| 10 | Sugar substitute | Food & Beverages | 1.59× | ||
| 11 | Singapore Airlines | Travel & Leisure | 1.59× | ||
| 12 | Hostel | Travel & Leisure | 1.58× | ||
| 13 | Garden centre | Home & Garden | 1.56× | ||
| 14 | Mineral water | Food & Beverages | 1.55× | ||
| 15 | Zoo | Kids & Family | 1.54× | ||
| 16 | Frozen food | Food & Beverages | 1.54× | ||
| 17 | Ryan Gosling | Movies & TV | 1.54× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Aromatherapy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.72× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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