A data profile of the people who buy, follow and care about Chemical substance in Malaysia — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 2,847,094 people in Malaysia.
The average Chemical substance fan in Malaysia is 39.8 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Politics, Blood vessel, Google Drive, with strongest over-indexing on Politics (1.71× the country average).
Demographically, the Chemical substance audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Chemical substance fan in Malaysia is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Politics.
The key figures that characterise the Chemical substance profile in Malaysia.
56.1% are female, 43.9% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 39.8 |
| Estimated audience size | 2,847,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Chemical substance audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
Where the Chemical substance audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Labuan | ~30K | 1.25× | |
| 02 | Putrajaya | ~20K | 1.05× | |
| 03 | Penang | ~200K | 1.04× | |
| 04 | Perak | ~200K | 0.98× | |
| 05 | Terengganu | ~100K | 0.98× | |
| 06 | Malacca | ~100K | 0.98× | |
| 07 | Kelantan | ~100K | 0.97× | |
| 08 | Sarawak | ~200K | 0.96× | |
| 09 | Pahang | ~100K | 0.96× | |
| 10 | Negeri Sembilan | ~100K | 0.96× | |
| 11 | Johor | ~400K | 0.94× | |
| 12 | Kedah | ~200K | 0.94× | |
| 13 | Selangor | ~700K | 0.93× | |
| 14 | Sabah | ~200K | 0.92× | |
| 15 | Kuala Lumpur | ~400K | 0.88× |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Large intestine | Health | 2.96× | ||
| 02 | Cartilage | Health | 2.67× | ||
| 03 | Statistics | Business & Career | 2.53× | ||
| 04 | Blood vessel | Health | 2.52× | ||
| 05 | Air fryer | Food & Beverages | 2.52× | ||
| 06 | Uric acid | Health | 2.46× | ||
| 07 | Seaweed | Food & Beverages | 2.15× | ||
| 08 | HVAC | Home & Garden | 2.09× | ||
| 09 | Instant noodle | Food & Beverages | 2.06× | ||
| 10 | Dim sum | Food & Beverages | 2.01× | ||
| 11 | Human digestive system | Health | 1.80× | ||
| 12 | Social science | Business & Career | 1.73× | ||
| 13 | Politics | Politics & Society | 1.71× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.66× | ||
| 15 | Calcium | Health | 1.66× | ||
| 16 | Enzyme | Health | 1.63× | ||
| 17 | Sociology | Business & Career | 1.61× | ||
| 18 | Kopi tiam | Food & Beverages | 1.57× | ||
| 19 | Sugar substitute | Food & Beverages | 1.56× | ||
| 20 | Google Drive | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.47× | |
| Quality Awareness | PREMIUM | 1.17× | |
| Convenience Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.85× | |
| Pet Ownership | JOY | 0.90× |
Chemical substance has an estimated audience of 2,847,094 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
56.1% of Chemical substance fans are female, 43.9% are male, with an average age of 39.8 years.
Chemical substance fans show strongest brand affinity for Politics (1.71×), Blood vessel (2.52×), and Google Drive (1.55×) over the country average.
Chemical substance fans in Malaysia are most concentrated in Selangor (reach ~700K), Kuala Lumpur (reach ~400K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Chemical substance itself, the audience over-indexes on Blood vessel (2.52×), Google Drive (1.55×), Social science (1.73×), and Uric acid (2.46×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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